Omnichannel marketing automation by dotdigital
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns.
What is dotdigital Engagement Cloud?
The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels. Don’t limit yourself to email marketing; personalize your marketing messages across SMS, push notifications, live chat, and social ads.
Speed and ease of use are at the core of what we do, so our omnichannel marketing features can help you reach your goals faster. If you want to increase marketing ROI, boost sales revenue, drive more qualified leads, or boost donor growth – dotdigital has the tools you need.
Import & segment data
Connect your customer data and create segments on everything from orders and preferences to demographics and CRM insight.
Create messages
Build emails and SMS in our drag-and-drop campaign building tool, using dynamic content blocks for highly relevant messaging.
Automate campaigns
Build customer lifecycle programs like welcome and post-purchase campaigns or abandoned cart reminders.
Report on success
Measure your KPIs using campaign reports and customer dashboards; get insights on click-through rates, RFM and email ROI.
Accolade Wines
See how Accolade Wines added SMS to its marketing channels. With dotdigital Engagement Cloud its developed an enhanced marketing automation program to re-engage dormant contacts.
Lyre's
Discover how Lyre’s used personalization and preference segmentation to enhance its campaigns during the Covid-19 pandemic, increasing its email marketing conversion rate up by 53%.
Tottenham Hotspur
Tottenham Hotspur is a professional football club based in North London that competes in the Premier League. Founded in 1882, the team has a history of success on the pitch and has built a truly global fan base. See how they engage fans with dotdigital.
Icelolly
Founded in 2005, icelolly.com is the UK’s fastest growing comparison site. Customers can compare package holidays, flights, and car rentals from leading travel companies. See how they boost conversions using Facebook Audiences in marketing automation programs.
Colart
Founded in 1991, Colart is a large international supplier of art materials. Supporting historic brands like Winsor and Newton, Colart’s mission is to inspire every artist in the world. Read how Colart empowers their teams to drive engagement across heritage art brands.
Royal Aeronautical Society
The Royal Aeronautical Society is the world’s only professional body dedicated to the aerospace community. Together with Trillium, dotdigital helped deliver better customer experiences to RAeS members using a combination of strategy, digital, and CRM expertise.
dotdigital’s omnichannel marketing tools
Send timely and personalized email messages to your customers with our smart email marketing tools and WYSIWYG editor.
SMS
Deliver order updates and broadcast marketing via SMS, and with a 98% read rate, penetrate through the noise better than any other channel.
Chat
Get instant access to prospective or returning customers on your site. Resolve queries, offer swift customer service, and turn buying intent into sales.
Landing pages & forms
Capture customer data with surveys to boost list growth and relevancy. Design branded landing pages that get customers to act fast.
Retargeting
Return browsing customers to your site with hyper-relevant retargeting ads using Google Ads, plus Facebook and Instagram.
Data-driven digital marketing features
Marketing automation
With our omnichannel marketing automation studio you can build customer lifecycle journeys that combine email, SMS and more.
Segmentation
Segment your customer audiences on their behaviors, marketing preferences, demographics, and much more.
Personalization
Send one-to-one omnichannel marketing campaigns with dynamic content and relevant, contextual triggered messaging.
Artificial Intelligence (AI)
Smart ecommerce product recommendations, send time optimization, and product data enrichment do all the work for you.
Reporting
Gather campaign reports to inform your data-driven marketing strategies and inspire meaningful customer connections.
Teams
Empower your marketing team with custom user permissions. Get clarity over user activity in emails, segments, and automations.
Pre-built integrations for dotdigital Engagement Cloud
Integrate with 100s of world-class ecommerce and CRM platforms
Microsoft Dynamics integration
The ideal solution for CRM marketers to make their data go further.
Ready to get started?
See dotdigital Engagement Cloud in action
Watch a 3-minute demo
See how dotdigital can help you boost your ROI, utilize your data, and do more in less time.
