We've entered the new
era of B2C marketing

Exceed customer expectations while the competition drags its heels.

No matter your business, we’ve got you covered

B2C Marketing

  • Intelligent automation for smooth customer journeys
  • Reach high-value consumers on every channel
  • Track users’ consent, keeping you safe and compliant
  • Re-engage dormant customers with digital display ads
  • Dedicated account managers to navigate your growth

B2C Ecommerce

  • Integrate with top ecommerce connectors
  • Track your ROI growth with every interaction
  • Utilize AI-driven personalization features to drive sales
  • Take shoppers on a purchase journey across channels
  • Create powerful programs to increase customer retention

Integrations for all purpose

Shopify Plus
Salesforce sales cloud
Microsoft Dynamics CRM

Your essential B2C tools

Create engaging conversations across every customer touchpoint

Connect customer experiences

Maximize every engagement with personalized cross-channel messages.

  • Build simple or intelligent automation programs in minutes
  • Automate your communications: email, SMS, push, and digital ads
  • Enhance the customer journey with behavior-triggered communications
  • Delight customers with relevancy, from welcome messages to birthday wishes
  • 30 free templates available for every Engagement Cloud user

Conversion starts with beautiful email

Hook customers in the inbox with compelling promotions and rich content. 

  • Design stunning email in minutes with our drag-and-drop tool
  • Ensure every email is optimized for mobile devices
  • Save time by automating your entire email program
  • Include hyper-personalized product recommendations in email
  • Pick a free template or work with us to create your own bespoke design.

Unlock contact-level insight

Everything you need to know about your customers, in one place.

  • Sync your online and offline data to create the ultimate single customer view
  • Capture and store marketing preference data and consent types
  • Use order and web insight to add some context to your messages  
  • Target customers based on their specific engagement scores
  • Utilize profile data to enrol your contacts onto specific programs 

Soaring engagement made easy

Use personalization tools to create memorable customer experiences.

  • Include dynamic content in email as a relevancy prompt 
  • Drive unique engagements that compel customers to act 
  • Surface personalized product recommendations in email and web 
  • Populate emails with abandoned cart or browse items
  • Wow customers with personalized content using liquid script 

Solutions fit for purpose

Partner logos

Our select partnerships are bound by powerful technology. 

  • We partner with the best and brightest to help you get going faster
  • Our world-class integrations include Magento and Shopify
  • Supercharge your engagements with personalization partners
  • Sync customer, order, and product data to maximize your ROI
  • Scale quickly and convert more with our approved app extensions 

Engagement Cloud: scale your growth opportunities

Unlock quicker wins, lifetime loyalty, and lasting customer satisfaction

Create memorable experiences

Convert more with automation

Generate sticky customers

Long-term growth and success

Loved and used by over 2,000 B2C brands

Dont be a copywronger cheatsheet

Don't be a copywronger!

5 tips to help you write better marketing emails.

Convert your social followers into email subscribers

Convert your social followers into email subscribers

5 social media tactics to grow your mailing list.

3 steps to selling more with product recommendations

3 steps to selling more with product recommendations

Bolster your conversions, revenue and AOV.


This year the report offers insight into the email marketing strategy of 100 brands, across six different sectors and three continents.

Get your copy of Hitting the Mark 2018 - 255 pages of essential email marketing insight and analysis into global brands including Apple, Joseph Joseph, and IKEA - to see who is using email to its full potential, and who is still leaving money on the table.

Download your copy

The Summit returns for a third year, and has been designed to equip marketers with the essential knowledge and strategies that can help empower both brilliant execution and transformational strategies.

We’ll be welcoming our strongest speaker line-up yet, so expect to learn more than before, as you discover the latest trends, tools, and products, and how you can utilize them to get the results your marketing deserves. Get insight from the brands and marketers who have seen success, as they tell you how they achieved it, and how you can too.

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Discover the data-driven features that will empower your teams to engage customers at scale.