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CXDPs help marketers create customer experiences that convert. But how does the platform work?

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...

What is a martech stack and how will it improve your marketing? Cross-channel marketing, Customer data, Email marketing What is a martech stack you may well ask. I know I...

How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...

10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

Why every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...

We’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean?

A business’s ultimate reason for being is to fill a need of the customer. Whether it's your products, services, or core mission, it all centers around the customer and the customer’s needs. To continue meeting these needs, you need to know your audience like never before.