Trendspotting

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Why marketers need to shift from acquisition to customer retention Customer engagement, Industry trends, Personalization, Segmentation Opportunities abound in the world of digital marketing. Recent changes in customer behavior have...

Trends briefing A quick guide to customer data tools Customer data, Industry trends, Segmentation The realm of marketing is full of buzz words and hot topics that every year claim...

Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.