Using omnichannel marketing to convert every contact

Mamas & Papas has 40 years of experience in helping proud parents grow their family, their way. With everything from award-winning pushchairs and furniture to baby clothing and interiors, their products and services are designed to support all kinds of families on their parenting journeys.

Challenge

For the first time in five years, Mamas & Papas was adding a new member to its award-winning pushchair family. The massive product launch needed to be communicated across all channels in a consistent omnichannel campaign. It needed to convey the quality and expertise parents expect from the brand, while demonstrating its stylish yet practical design.

Solution

For the first time in five years, Mamas & Papas was adding a new member to its award-winning pushchair family. The massive product launch needed to be communicated across all channels in a consistent omnichannel campaign. It needed to convey the quality and expertise parents expect from the brand, while demonstrating its stylish yet practical design.

Results

For the first time in five years, Mamas & Papas was adding a new member to its award-winning pushchair family. The massive product launch needed to be communicated across all channels in a consistent omnichannel campaign. It needed to convey the quality and expertise parents expect from the brand, while demonstrating its stylish yet practical design.