Crowdcube helps businesses grow by accessing finance. With a plethora of dedicated investors, growing companies have the chance to achieve something great and leave their mark on the world.
Crowdcube has been growing as a business since day one. The brand’s success relies on connecting two types of customers: entrepreneurs looking to attract investment and investors seeking interesting businesses to support and invest in.
As the business grew, maintaining relevancy became even more important. But, with an inflexible technology stack in place, it also became much harder; especially when customer lists, as well as product offerings, were growing exponentially.
Content became broader, less personalized, and less relevant as the team had to manually curate marketing messages. Crowdcube needed to find a more sustainable option to deliver personalized experiences to investors and entrepreneurs that had the capacity to grow with the business.
dotdigital’s advanced personalization features, such as the ability to store rich product and content catalogs through insight data collections perfectly met Crowdcube’s demands. The brand could store hundreds – even thousands – of customer attributes and insights gathered by Distil.ai against each contact record.
What’s more, dotdigital’s friendly email tool, flexible templating feature, and advanced liquid mark-up all allow Crowdcube to transform data into rich, engaging, and personalized content for its highly targeted campaigns. All this is in-keeping with the brand’s ethos and commitment to deliver personalized customer experiences at scale.
But, the best thing about this is that messages are all automated, saving the team valuable time.
“The combination of Distil.ai and dotdigital Engagement Cloud means our team has created a set of highly sophisticated, automated data-driven campaigns and on-platform customer experiences – all ourselves. It’s been very empowering.”
Lauren Pugh, Product Marketing Manager at Crowdcube
It goes without saying that personalization has been a crucial part of Crowdcube’s marketing journey. So far the team has seen a 56% increase in returns from email – all thanks to those targeted data-driven campaigns.
Before moving to dotdigital, it would take Crowdcube half a day every day to create their emails. With the help of Distil.ai and Engagement Cloud, the team saves nearly three days a week in time and resource.
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