Empower your sales teams and bolster business growth with holistic insights.
Get closer to customers
- Insight. Build a comprehensive view of your prospects, in one place.
- Relevant. Leverage customer data to create engaging, personalized campaigns.
- Targeted. Target more effectively with triggered, contextual messages.
- Sales. Empower your teams with the data they need to convert.
- ROI. Deliver sensational returns with data-driven marketing strategies.
Eliminate the manual labor of data uploads
Let your data sync seamlessly from your CRM into Engagement Cloud. Pull in marketing lists or campaigns automatically and record all engagements for teams to view and action.
Nurture quality leads with valuable, relevant content based on contact data stored in your CRM: location, job role, industry, preferences, and much more.
Whether your team adds data to your CRM or into the Engagement Cloud platform, a single, unified customer profile will ensure your campaigns are always informed and relevant.
Contextualize every touchpoint in the customer journey
Power your sales team with contact-level insight such as email opens, clicks, form submissions, preferences, and even buying persona. Align your efforts across departments so you can close bigger deals, swiftly.
Web behavior tracking
Harvest online activity to trigger highly targeted messages in real-time. Perhaps your lead half-filled out a demo request but didn’t submit it? Send them a reminder, or alert your sales representative in CRM.
Leverage the valuable data that flows between your CRM and Engagement Cloud. Build workflows so that when your CRM is alerted of a customer's action, it triggers a task for a team member to follow-up.
Deliver the right message to every CRM contact
Filter leads into different engagement categories based on email opens, form submissions, or page views.
Sharpen your segments
Filter your audiences into highly defined segments using contact data, lead scoring, and web behavior. Then, target them with the right message on their preferred channel.
Segmenting according to recency, frequency, monetary scores can pay big. Reward your brand champions with opportunities to buy big-ticket items before anyone else, nurture recent and high potential customers with value-driven deals, or re-engage inactive users with ‘once in a lifetime’ events.
Check out our hottest content drops for CRM
Nurturing leads: the secret is in CRM
CRM: the secret to effective prospecting.Download
Combining the power of your CRM & ESP
10 B2B email automation programs.Download
Navigating the 5 stages of marketing automation
Get tips to fly through the major automation milestones.Download
Engagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations