Take customers on an uninterrupted journey. Hook up your bricks and clicks to inform your marketing activity.
Join the data dots
- Unified. Combine online and in-store data to get the full picture.
- Transactional. Send e-receipts and attribute in-store sales to online customers.
- Sales. Recommend relevant products with enriched customer profiles.
- Loyalty. Delight customers wherever they shop.
Bridge online and offline data for an optimized customer experience
Connect your electronic point-of-sale with Engagement Cloud via SFTP. Ensure that when an online customer makes a purchase in store, their order details are shared with digital teams.
Whether it’s a click-and-collect service or returning an online purchase, make sure your offline team is equipped with the right data to serve customers in-store.
Save paper and link transactions to a customer’s online purchases with e-receipts. While you’re at it, ask the customer if they’d like to opt in to marketing communications.
Know when, how, and where your customers shop
Single customer view
Get a holistic view of your customers by combining data from multiple touchpoints. Discover what they're buying and where to deliver more engaging messages.
Want to identify in-store shoppers who’ve never ordered online? No problem. Convert them online with recommendations based on their previous store purchases.
Be empowered to put your data to work. Having all your data in one place allows you to send hyper-personalized messages.
Engagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations