We don’t think it’s necessary to stress how important personalization is to your email marketing, as you probably already know this. But that doesn’t mean you’re not apprehensive about implementing this vital marketing tactic. Data is a well-known problem area for marketers, but that doesn’t mean it should stop you from using this revenue-generating tactic.
Join this virtual event for an opportunity to learn the four key principles you need to consider when setting up your personalized customer journey.
What you’ll learn in this webinar:
- What email personalization really means
- Why it’s an essential tactic for email marketing
- What email elements can be personalized
- What data you need and how to collect it
Dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.