Events Cross-channel marketing
Dotlive Masterclass

Dotlive: Website workshop

How to bring visitors to your website and make it work for your goals

  • Location: Dotdigital office, 9th floor, No1 London Bridge, London SE1 9BG
  • Wednesday, February 25, 2026
    9:00 AM - 1:00 PM +00:00
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Aisling Carey

SEO Marketing Manager at Dotdigital

Andy Kay
Andy Kay

Senior Customer Success Director at Dotdigital

Dan Sutherland
Dan Sutherland

Delivery Director at Underwater Pistol

Stephen Hardy

Trainer at Dotdigital

A person using the Dotdigital platform on their laptop

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“AI is reshaping web traffic and zero-click marketing is where it is headed.”

We get it. Now what?

Moving beyond hypotheticals, our website workshop focuses on real action. How to bring the right people to your site, what to do once they land, and how to stop great content from being quietly ignored. Because marketers work too hard for that!

What we’ll cover:

  • How people are really finding websites today, including search, social and AI
  • What still works with blogs, content and SEO
  • Turning anonymous website visits into relevant, personalized experiences
February 25
Wednesday
09:00
Registration
09:30
Introduction
09:40
The SEO fundamentals that still win with AI
10:00
Intent-rich event data vs. noisy clicks
10:20
Break
10:55
Stop treating every user the same, your website should know who I am by now
11:15
Break
11:30
Personalization in practice - live training
12:00
Lunch
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Dotdigital is a trading name of dotdigital EMEA Limited (company number: 03762341) whose registered office is at No. 1 London Bridge, London, SE1 9BG.