Experience is everything - from the NHS to Disney to Netflix

  • Location: Virtual
  • Date: Wednesday, June 19, 2024
  • Time: 12:00 AM - 1:00 AM Show in my timezone

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Join marketing expert Rory Sutherland, Vice Chairman at Ogilvy UK, a Global TED Talk speaker and author, as he presents a fascinating, engaging and thought-provoking presentation on why experience is everything.

Learn why many businesses fail to recognize the importance of commercial creativity and emotional connections in shaping customer experiences, and discover Rory’s secrets to customer-centric innovation.

In this exclusive keynote session from our summit, you’ll learn about the significance of approaching marketing and business strategy through a different lens:

  • Understand the impact of emotions on decision-making
  • Explore the role of irrational creativity in driving success
  • Discover the difference between a business’s perception of price, and a customer’s emotional perception
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