Tash Halligan
Enterprise Account Executive, Dotdigital
How personalization works in the real world
Move beyond basic segmentation
Wed, Sep 30, 2026
|
11:00 AM - 11:30 AM
Virtual
Select your time zone
Everyone’s talking about personalization, but how many brands are actually getting it right?
Join Tash Halligan, Personalization Specialist at Dotdigital, for a practical look at what personalization looks like in the real world. You’ll discover why targeting alone isn’t enough and how customer behaviour and context can make every interaction more relevant. We’ll also share a simple framework that brands can use to create experiences that customers actually respond to.
In this session, you’ll learn:
- Why personalization and targeting aren’t the same thing
- How to turn customer behaviour into more relevant experiences
- The five ingredients of personalization that drives engagement, conversions, and loyalty
Whether you’re just getting started or looking to take your strategy further, you’ll leave with ideas you can put into practice straight away and a clearer path to delivering personalization that feels genuinely personal.
Register now to move beyond “Hello {{firstname}}” and start creating personalized customer experiences your audience will actually remember.
Speakers
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