Turn shoppers into subscribers that stick around this BFCM
Make every holiday click count with personalization that lasts
- Location: Virtual
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Tuesday, November 18, 20257:00 PM - 7:30 PM +00:00
Select your time zone
Are holiday shoppers slipping away from your site before you even know who they are? With BFCM around the corner, smart brands are rethinking how they turn a first glance into a purchase, because generic, one-size-fits-all website experiences just don’t cut it anymore.
Joined by the DTC specialists from Digioh and Atelier, we’ll show you fresh ways to connect with your audience from the very first visit. With proven ways to convert Black Friday and Cyber Monday traffic, you can make sure those once a year browsers become repeat buyers.
What you’ll take away:
- Effortless strategies to spot and engage your BFCM site visitors, wowwing them with offers they can’t resist.
- Creative ways to gather meaningful data and grow a subscriber list that lasts long after the holiday rush.
- How to deliver the right message, at the right moment, on the channels your customers love most.
Register today to start building retention, because guesswork isn’t a growth strategy.
Schedule clash? Sign up anyway, we’ll make sure you get the key takeaways once they’re available.
One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

