Artificial Intelligence (AI)
Grow your brand with the power of AI-driven technology. Make smarter decisions about who to target, with what product, and when.
Inform product recommendations with better product descriptions
AI tools that find, extract, and classify product information automatically
dotdigital Engagement Cloud has AI functionality embedded within its commerce intelligence tool. Merchants can enrich their product data with the click of a button, and target customers with more suitable product recommendations. Tag generation within the platform scans and process images in a flash. You can generate tags such as color, garment type, gender, and style with unbeatable accuracy. Analyzing product images and creating accurate tags means you can segment recommendations more effectively. Filter product recommendations based on color or material, for example. You can even recycle meta tags on your website pages to use in product details and recommendation filters.
Go beyond the basics with predictive product recommendations
Personalized product recommendations that drive more sales revenues
Machine learning is the secret to unlocking online sales, so let AI do the work for you. Our hybrid model, drawing from multiple datasets such as orders and product views, generates unique recommendations that are hyper-personalized to individual customers. Predictive recommendations in dotdigital Engagement Cloud include ‘lookalikes’ and ‘best next’. For ‘lookalikes’, our AI functionality analyzes your product catalog data, identifies similar attributes, and surfaces products that go well together. These are perfect for complementary products or cross-selling. ‘Best next’ goes on step further, determining which products customers are likely to buy next based on the purchase history of similar shoppers. You can use these recommendations to upsell in a post-purchase automation program.
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