Segmentation | dotdigital


Create personalized customer experiences using audience insights

Understand your audience like never before

Marketing that revolves around your customers made simple

  • CRM and ecommerce

    Whether you use a CRM or an ecommerce platform, our powerful integrations sync your data seamlessly.

  • Mailing list growth

    Sit back and watch your mailing lists grow, safe in the knowledge that dotdigital’s popovers and list acquisition tools are at work.

  • Data privacy at our core

    With data privacy laws changing, dotdigital has everything you need to keep on top of legal requirements.

  • Marketing preferences

    Ensure you’re reaching the right customer, at the right time, with the right message, on the channel they choose.

  • Lead scoring

    Enrich your data and measure customer engagement based on specific actions tailored to your business.

  • RFM personas

    Discover the trends behind customers’ behaviors using dotdigital's pre-built segments based on RFM values.

Grow your customer database faster

Build your mailing lists using tried and tested tools that guarantee list growth

dotdigital Audiences - grow your customer database

Data is at the heart of all marketing activities. So, your data collection methods need to be fit for purpose. As you grow, maintaining a healthy database becomes an increasingly important part of your marketing activity.

With dotdigital Engagement Cloud, you’ll find all the tools you need to grow a healthy and engaged audience. Easily implement powerful tactics to improve your list acquisition such as popovers and preferences centers, and make sure every sign-up is GDPR-compliant thanks to our automated double opt-in process.

Track consumer behavior with dotdigital

Gain deeper customer insights to create content that converts

dotdigital Audiences -Consumer behavior

dotdigital Engagement Cloud can help you discover new insights into your customers. Data gathering is fast and easy using our dedicated landing pages and forms tool. Ask only relevant questions using our drag and drop form builder and collect marketing preferences with ease to ensure you’re delivering personalized marketing.

Take things further by tracking website visitors’ behavior. Using web or order insight you can create key marketing automations that boost conversions such as abandoned browse and abandoned cart programs. This insight also informs our AI-powered product recommendations blocks proven to boost sales and engagements.

Use customer data to create meaningful engagements

dotdigital Engagement Cloud helps you get the most out of your data touchpoints

dotdigital Audiences - Customer data | dotdigital

Data enrichment is essential to create meaningful engagements with your customers. Marketers work with an incredible amount of data every day. When you import insights data or integrate dotdigital Engagement Cloud with your ecommerce or CRM platform, that data is enlarged further.

Thankfully, our data analytics tools help you get a clearer picture of your audiences’ behaviors. Set your own definition of customer engagement using contact scoring to trigger campaigns such as lead nurture or re-engagement. Ecommerce retailers can also utilize RFM personas to understand customers spending habits.

Connect with your audiences using dotdigital

Discover the power behind your data and watch a quick 3-minute demo


    Book a consultation

    Get a free 15-minute consultation & demo of Engagement Cloud from a marketing expert.