Streamline your marketing activities, help your sales teams deliver more business wins, and
grow your customer base.
Put your CRM data to work
Turn first-touch engagements into recurring orders
Pull your marketing lists or campaigns into dotdigital Engagement Cloud, and start recording all engagements for teams to view and action. You can nurture leads with valuable, relevant content based on contact data stored in your CRM, such as location, job role, industry, preferences, and much more.
Power your sales team with contact-level marketing insight such as email opens, clicks, form submissions, preferences, and even buying persona. Align your efforts across departments so you can close bigger deals more quickly. Build your lead’s profile even more with web behavior, and trigger highly targeted messages in real time. Perhaps your contact half-filled out a form but didn’t submit it? Send them a reminder, or alert your sales representative in CRM.
Steer the buyer’s journey
Use behavioral marketing to interact with prospects more meaningfully
Every sales deal is a journey, and having visibility over that journey makes both the marketer’s and salesperson’s jobs easier. Contact scoring helps you paint a better picture. Filter leads into different groups based on their engagement and intent to buy; everything from opens and clicks to demo requests and page views. Once your contacts hit a certain score you can enrol them onto the right nurture program, plus trigger workflows that alert your teams to follow up.
Our smart customer segmentation tool means you’ll always deliver the right message to the right person. Segment prospects based on CRM contact data, lead scoring, and web behavior. Then target them with a relevant communication on their preferred channel.