Watch revenue soar with ecommerce marketing built around the customer
Pull data from your online store
Break down data silos and discover the power of customer data with dotdigital
Get to know your customers and build strong relationships by syncing dotdigital Engagement Cloud with your ecommerce website. Our platform integrates with all the leading ecommerce solutions and our open API means connecting with other ecommerce platforms is quick and easy to set up.
With synced-up systems, you can access more data than ever before. Order insights and RFM personas shed light on shoppers’ spending habits and can be used to build simple but targeted audience segments.
Designed with your needs in mind, Engagement Cloud also allows you to import customer insights to ensure you have all the data you need to engage customers.
Personalize ecommerce experiences at scale
Inspire and convert more shoppers using personalization in your content marketing
With your shop’s data syncing with dotdigital Engagement Cloud it’s easier than ever to create perfectly personalized experiences for all your customers. Use dynamic content to turn one email into tailored communications based on location, gender, or age.
External dynamic content provided by some of our best-in-class technology partners help drive conversions by adding relevancy and urgency to your email marketing.
And, our AI-powered product recommendations use data from your ecommerce website to showcase up to eight relevant items from your catalog to each individual contact. In Engagement Cloud we sort the recommendations library by customer journey stages – making it easier for you to choose the right products for your customers, whether that’s repeat shoppers, post-purchase, or more.
Convert more with dotdigital’s seamless ecommerce automations
Create unique customer journeys with our intelligent marketing automation tools
Save time and maximize revenue by automating key touchpoints in shoppers’ journey with your brand. Whether you build your automation programs from scratch using our easy automation builder or use one of the 30+ automation templates available on dotdigital Engagement Cloud, getting started is simple.
From welcome programs, abandoned browse and abandoned cart, to re-engagement, post-purchase, and loyalty plans our automation tools allow you to optimize the customer’s experience to increase optimization.
Track your goals using dotdigital ecommerce reporting
Grow faster using our intelligent platform and see your revenue rise
In the fast-paced world of ecommerce marketing, sales mean growth and growth means success. Using dotdigital Engagement Cloud, you can keep a close eye on your goals. Our intelligent ecommerce dashboards show you total revenue, average order value (AOV), customer lifetime value (CLV), the number of one-off customers you have, and how many shoppers are repeat buyers. As well as handy abandoned cart reporting, you can even view individual customer orders in our orders screen, helping you measure the real success of your marketing campaign efforts.
In our retail dashboard, it’s also easy to
Even working in different currencies, dotdigital reports convert to your currency of choice. Reports can be filtered by segments or address books, so you can discover how well specific audience groups are performing. And, movement within dynamic RFM personas segments can be tracked to give you added insight into the spending habits of your customers.
Omnichannel ecommerce that drives revenue
Don’t just sell to customers, talk to them and watch engagements turn into sales
Create truly unified experiences for your customers. dotdigital Engagement Cloud’s omnichannel automation tools make it easy for you to connect with customers, no matter the channel. Go mobile with SMS marketing tools that’ll help you reach customers instantly in over 150 countries. Re-engage lost contacts with personalized retargeting using Facebook ads and Google ads.
Empower customer service and sales teams with intelligent live chat functionality and improve cross-team collaboration. You can even send personalized order updates and back-in-stock alerts through automated push notifications. All from dotdigital Engagement Cloud.
Discover dotdigital Engagement Cloud for ecommerce
Watch a quick demo to see why dotdigital is the platform of choice for ecommerce brands