Personalization
Communicate with customers on a one-to-one level. Our personalization solutions empower your messages, drive engagement, and lift ROI.
Customize the experience
- Actionable data. Leverage customer insight to tailor your messages.
- Conversions. Utilize your contact data to drive relevancy.
- Customer engagement. Inspire customers with personalized content.
- Sales and AOV. Recommend the right products to the right people.
Personalized experiences
Send content that matters, on channels that deliver
Targeted landing pages
Tailor your landing page content based on the customer's location and time of engagement. Drag and drop your country-specific offer or location-based event invitation into your landing page. Plus, with time-targeted blocks, you can be sure that no one clicks through to a landing page promoting a sale that has already ended.
Google Ads
Recapture abandoned browses with intelligent retargeting ads. Keep content relevant and use data to ensure ads don't include content that'll turn customers off, such as products already purchased.
Facebook audiences
Give your contacts a nudge with friendly and engaging ads on social media. Consider timing and the number of impressions to ensure customers are getting value from your ads.
Push notifications
Catch customers on the go to deliver meaningful engagements. Push notifications are a great way to build loyalty and prevent churn, especially when you used data such as location to personalize the experience.
Data-driven insights
Make your messages as unique as your customers
Customer data
Deliver more personable messages with contact-level data fields. Include first name in the subject line to differentiate your emails from others in the inbox.
Dynamic content
Keep your messages relevant with dynamic content. Set up variations based on contact data so your content and calls to action are adaptable to different audiences.
Preferences
Capture more customer data with preferences centers. Use this data to segment contacts so that all of your messages go to the right audience.
Behaviors
Keep your audience switched-on using contextual, behavior-based messaging. Use triggers, such as past orders or web activity, to surface relevant content across your channels.
Advanced personalization
Use smart insights to drive contacts into action
Bridging the gap
Integrate Engagement Cloud with your in-store technology using our powerful connectors. Harness your valuable customer insight, and deliver smarter messages that impact your bottom line.
Unparalleled experiences
Use external dynamic content in your messages to surface products unique to the individual, such as items they've abandoned while shopping online. Plus, partnerships with Movable Ink and Fresh Relevance allow you to create hyper-personalized content with liquid script.
BigQuery
Got big data? No problem. Engagement Cloud uses Google BigQuery, which shifts huge data workflows in short times that other platforms simply can’t match.
Resources
Check out our hottest content drops for personalization
The race to retail relevancy Whitepaper
How to get ahead of the competition and send the most relevant communications.
Download
Meeting the modern customer's expectations
Enhance customer experiences and lift ROI with omnichannel.
Download
4 tips to perfectly target your customers
Learn how to find your perfect customer.
DownloadEngagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations
Watch a demo of dotdigital's omnichannel marketing tools
See a 3-minute video showcasing Engagement Cloud's intelligent features
