Marketing personalization | dotdigital

Personalization

Communicate with customers one on one. Our personalization tools add relevancy to your omnichannel marketing messages. That means you can generate more customer engagement and increase ROI.

More than just personalized gifts for him or her

dotdigital Engagement Cloud helps you take personalization to the next level

  • Dynamic content

    Customize your email content using customer preferences and behavioral data. You’ll be driving more people to your site in no time.

  • Product recommendations

    Craft an engaging customer experience based on insight. And maximize customer action across all touchpoints.

  • Data-driven messages

    From dynamic content to triggered automations. Our easy personalization tools help you tailor every message.

  • Customer engagement

    Whether you’re personalizing emails or landing pages, use customer preferences and behaviors to tailor your content.

  • Increase sales orders

    Use order data or RFM segments to automate relevant, personalized messages that boost your repeat orders.

  • Advanced personalization

    Surface relevant content across multiple channels that resonate specifically with individual customers.

Personalized customer experiences

Send relevant content on the right channel

Personalized customer experiences - dotdigital

There are many ways to personalize the customer experience in dotdigital Engagement Cloud. You can tailor landing pages to specific audiences, based on the customer’s location and time of engagement. For example, drag and drop country-specific offers onto your landing page. Or, include time-targeted blocks to ensure that time-sensitive content, like a sales promotion, doesn’t appear when it goes out of date.

For people that don’t convert first time, grab their attention with retargeted ads. You can base these on products they’ve viewed or similar. Nudge those who abandoned their browse on social media, too. And consider push notifications for customers that have already downloaded your app. It’s a great channel for building loyalty. Catch them with relevant messages on the go, and use location data to personalize the experience even more.

Data-driven messages

Tailor your content to every customer

Data-driven messages - dotdigital

dotdigital Engagement Cloud lets you use your customer data to its full potential. Deliver more personalized messages with your contact’s first name in the email subject line and body. Personalize further with dynamic content in email. You can set up different versions based on a contact’s data, which means your content and calls to action are adaptable to different audiences.

Our customer segmentation tool makes personalization easy work. Gather insight from your data collection form, then segment customers on whichever criteria you want. Customer behavior is as effective a segmentation tactic as preferences. Use behavioural triggers, such as past orders or web browser activity, to surface relevant omnichannel marketing content. Don’t forget product recommendations, too!

Advanced personalization

Use smart insights to drive customers into action

Advanced personalization image - dotdigital

Integrate dotdigital Engagement Cloud with your online store. Our powerful Magento and Shopify integrations help you unlock your valuable customer insight in seconds. Start delivering smarter messages that drive your bottom line.

We want you to wow customers with personalized shopping experiences. In dotdigital Engagement Cloud, use external dynamic content to populate unique products in email (i.e. shopping cart items). Plus, our personalization partners, Movable Ink and Fresh Relevance, take your content one step further with hyper-personalized liquid script.

Got big data? No problem. dotdigital Engagement Cloud uses Google BigQuery, which shifts huge data workflows in short times that other platforms can’t match.

Learn more about dotdigital’s personalization tools

See a quick demo on Engagement Cloud’s intelligent features

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