Segmentation | dotdigital


Upgrade your marketing strategy with smart audience segmentation tools

Drive engagements with segmentation

Deliver the right message to the right customer using targeted audience lists

  • Simple personalization

    Show readers you know them with simple segments based on age or gender.

  • Optimize campaigns

    Ensure you’re sending relevant content to audiences to increase click and open rates.

  • Drag-and-drop builder

    Create segments quickly and easily using our simple drag-and-drop segment builder.

  • Location-based targeting

    Discover trends in your audience lists based on geolocation and target them accordingly.

  • Identify behavior traits

    Enroll customers into relevant automation programs based on key behaviors and traits.

  • Segment shopping habits

    Use pre-set RFM personas to target shoppers based on their spending habits.

Powerful segmentation made easy

See immediate results in your email marketing using dotdigital’s segmentation tools

Powerful segmentation made easy - dotdigital

Sending relevant messages to customers is essential to create the results that drive business growth. dotdigital Engagement Cloud’s drag-and-drop segment builder makes adopting a segmentation strategy simple.

Start simple and accelerate quickly by finding a single data field you want to filter your audience by. Simple demographic segmentation based on gender, age, or location will generate immediate results as you demonstrate your understanding of the customer.

Segmentation tools with limitless possibilities

Create targeted mailing lists to deliver messages as unique as your customers

Segmentation tools with limitless possibilities - dotdigital

Deliver highly personalized messages by building segments that dive deeper into your audiences. Behavioral segmentation can be based on items and pages browsed on your website, products purchased, or how they interact with your communications.

For example, you can easily identify customers who haven’t opened an email in a month but have subscribed to SMS and enroll them in a text message re-engagement program. No matter how complex you want to be, our segmentation tools will help you get there.

Dynamically updating segments

Identify key groups in your target market with ease using dotdigital segmentation

Mask Group 93 - dotdigital

Segments enrolled in your automations will be automatically updated before every send. Employ dynamic RFM personas to tailor content based on shopping habits. dotdigtial Engagement Cloud’s RFM personas refresh in real-time based on data from your ecommerce store.

This intelligent customer segmentation does the hard work for you. Free-up your time while our smart segmentation tools work on keeping your mailing lists up to date.

Learn more about dotdigital’s segmentation tools

See a 3-minute demo showcasing Engagement Cloud’s intelligent segment builder


    Book a consultation

    Get a free 15-minute consultation & demo of Engagement Cloud from a marketing expert.