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  1. Two customers happy with their customer experience
    Customer engagement

    Why marketers need to shift from acquisition to customer retention

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  2. two women working creatively at their computers
    Customer data

    A quick guide to customer data tools

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  3. Customer data
    Customer data

    Understanding what your customers want

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  4. Preference center
    Customer data

    The power of preference centers

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  5. Reflection on 2021
    Artificial Intelligence

    Not so fast, 2022

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  6. Notepad, pen, and glasses listing new year resolutions
    Segmentation

    Five New Year’s resolutions to elevate your marketing automation strategies

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  7. Automation

    How to prepare for the 2021 holiday season

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  8. Automation

    How to identify and re-engage lapsed customers

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  9. Deliverability

    Top changes you can make now to improve sending in Japan

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  10. Email marketing

    Smart email marketing means better ROI

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  11. Personalization

    Email segmentation: how to use segmentation to personalize emails

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  12. Automation

    2021 – 5 New Year’s resolutions for every digital marketer

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  13. Personalization

    4 benefits of targeted email marketing

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  14. Personalization

    What is email segmentation?

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  15. Customer data

    Behavioral targeting for ecommerce: your step-by-step guide

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  16. Customer data

    Evolving RFM analysis for retailers this holiday season

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  17. Industry trends

    How can you use RFM in your marketing?

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  18. Segmentation

    Why is segmentation a must for all business types?

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  19. Automation

    Using lead scoring in your marketing automation

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  20. Email marketing

    The 4 customer segments email marketers must target this Christmas

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  21. Automation

    7 Steps to Make Customer Re-engagement a Whole Lot Easier

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