Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Dotdigital

## Sitemaps
[XML Sitemap](https://dotdigital.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Marketing made human, in the age of AI](https://dotdigital.com/blog/marketing-made-human-in-the-age-of-ai/): Marketers always find a way in the face of change. When the pandemic hit just over six years ago, businesses and their employees had to adapt overnight — finding new ways to reach customers who were suddenly living their lives entirely online. The concept of hybrid work arrived, and teams had to figure out how to collaborate across kitchen tables and conference calls.
- [What’s new: Dotdigital Loyalty, AI agents, and scalable personalization](https://dotdigital.com/blog/whats-new-dotdigital-loyalty-and-ai-agents/): Dotdigital Loyalty is your new home for customer loyalty and retention, and it lives right inside the Dotdigital platform. Your loyalty data (points, tier progression) and your marketing data (recent opens, products purchased, marketing preferences) sit side-by-side from day one, so experiences are built on what you know about your customers. 
- [​​What’s wrong with most loyalty platforms and what we did about it](https://dotdigital.com/blog/whats-wrong-with-most-loyalty-platforms/): Here's the short version, if you're in a hurry. We built a loyalty platform that lives alongside your marketing campaigns in Dotdigital. No extra supplier to manage. No waiting until the next day for data you need right now. No second login or invoice. But just in case you want the long version…
- [The ultimate marketing platform migration guide](https://dotdigital.com/blog/blog-the-ultimate-marketing-platform-migration-guide/): It’s easy to delay buying new tech, even when you’ve outgrown the platforms you currently use, due to the time and risk associated with migrating software. But A fresh start is exciting, and with the right plan and a structured approach, switching platforms doesn't have to be complicated.
- [August 2026 social media calendar](https://dotdigital.com/blog/august-social-media-calendar/): August is packed with opportunities to create timely, relevant content that resonates with your audience. From seasonal events to awareness-driven campaigns, these dates can help you plan ahead and make the most of every social media opportunity.
- [How to choose the right email marketing platform](https://dotdigital.com/blog/blog-how-to-choose-the-right-email-marketing-platform/): Knowing what a great email looks like is one thing. Finding an email marketing platform that helps you send it, without your tech stack turning into an overcomplicated mess is another thing entirely.  
- [The future of marketing isn’t AI. It’s confidence and authenticity, supported by AI](https://dotdigital.com/blog/lessons-from-the-dotdigital-summit/): The Dotdigital 2026 Summit took place on July 2, with over 800 marketers and marketing enthusiasts gathered together at Old Billingsgate, London (just opposite our London HQ in fact).
- [The power of preference centers](https://dotdigital.com/blog/the-power-of-preference-centers/): Preference centers can drastically improve your email marketing strategy by letting your customers tell you what they want to receive, so you can cut the guesswork and send campaigns that are always relevant and interesting.
- [How to launch a loyalty program](https://dotdigital.com/blog/how-to-launch-a-loyalty-program/): A great loyalty program means nothing if nobody joins. Here's how to get more members enrolled and earning points.
- [How to build a loyalty program that actually works](https://dotdigital.com/blog/how-to-build-a-loyalty-program-that-works/): Ad costs are rising, and new customers are harder to win. Here's how to build a loyalty program that gets them spending more, coming back more, and bringing their friends along too.
- [Customer loyalty stats every marketer needs to know](https://dotdigital.com/blog/customer-loyalty-stats-need-to-know/): Find out what customers actually want from brands and what impact retention and loyalty strategies can really have on your bottom line.
- [Is a loyalty program right for you?](https://dotdigital.com/blog/is-a-loyalty-program-right-for-you/): Not every loyalty program delivers. Before you invest the budget and build the mechanics, it's worth asking whether the conditions are actually right for your brand.
- [SMS marketing statistics and benchmarks you need to know (2026)](https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/): The numbers behind SMS marketing are hard to ignore. Here are the stats and benchmarks that show why the channel is worth your attention.
- [5 reasons to sponsor the Dotdigital Summit ](https://dotdigital.com/blog/why-sponsor-the-dotdigital-summit/): 5874 Commerce, sponsors of the Dotdigital Summit, explain why this is the one event where their goals, their audience, and their mission all land in the same room.
- [WhatsApp marketing examples: what’s working right now (with proof)](https://dotdigital.com/blog/whatsapp-marketing-examples/): See how marketers are getting more from WhatsApp, with real examples, results, and a look at how it compares to email and SMS.
- [How to build an ideal customer profile (ICP) using real customer data](https://dotdigital.com/blog/how-to-identify-your-ideal-customer-profile/): It’s time to stop guessing who your customers are. Here's how to build an ICP that helps you connect with and convert more customers.
- [How two-way SMS works and why it drives performance](https://dotdigital.com/blog/how-two-way-sms-works-and-why-it-drives-performance/): SMS is getting harder to ignore, but clicks alone don’t build customer relationships. Discover how two-way SMS helps you create more personal conversations that build trust and drive results.
- [How customer loyalty differs across generations and regions](https://dotdigital.com/blog/how-customer-loyalty-differs-across-generations-and-regions/): Find out what customers across generations and regions really think about loyalty, including how they discover brands and what keeps them coming back.
- [10 World Cup marketing ideas to help you kick off your campaigns](https://dotdigital.com/blog/how-to-use-the-world-cup-to-up-your-marketing-game/): The 2026 football World Cup is about to grab your audience’s attention. Explore practical ideas, tips, and real brand examples to inspire your World Cup campaigns.
- [How to get more value from your customer success team](https://dotdigital.com/blog/how-to-get-more-value-from-your-customer-success-team/): Marketers are juggling a lot, and there’s only so much you can do on your own. That’s where customer success comes in, not just to fix issues, but to roll up their sleeves and help you get more from your marketing.
- [How retail brands use customer segmentation to drive results (with proof)](https://dotdigital.com/blog/how-retail-brands-use-segmentation-with-proof/): Smart customer segmentations are replacing one-size-fits-all campaigns. See how retail brands can use segmentation to grow revenue and retention.
- [How to use automation to make your marketing truly relevant](https://dotdigital.com/blog/how-to-use-automation-for-relevant-marketing/): Here are five automation flows that help you show up for customers at exactly the right moment.
- [15 US customer stats you need to know](https://dotdigital.com/blog/us-customer-stats-trends-you-need-to-know/): See what real US customers are saying about how they discover brands, use AI, and what drives their loyalty.
- [18 UK customer stats you need to know about your audience](https://dotdigital.com/blog/uk-customer-stats-that-you-needs-to-know/): See what real UK customers are saying about how they discover brands, use AI, and what drives their loyalty.
- [14 Singapore customer stats that every marketer needs to see](https://dotdigital.com/blog/singapore-customer-stats-you-need-to-know/): See what real Singaporean customers are saying about how they discover brands, use AI, and what drives their loyalty.
- [17 Australian customer stats you need to know](https://dotdigital.com/blog/australian-customer-stats-you-needs-to-know/): See what real Australian customers are saying about how they discover brands, use AI, and what drives their loyalty.
- [5 Father’s Day email examples, tips, and best practices](https://dotdigital.com/blog/5-fathers-day-email-marketing-examples/): Get inspired with Father’s Day email marketing ideas and real examples, plus tips on segmentation and thoughtful messaging for your campaigns.
- [June 2026 social media calendar](https://dotdigital.com/blog/june-social-media-calendar/): Discover June’s key social moments with ideas designed to keep your content timely and relevant. From seasonal highlights to awareness days, the month offers plenty of ways to stay consistent and connect with your audience.
- [What every CMO should know about consumer behavior](https://dotdigital.com/blog/what-a-cmo-should-know-about-consumer-behavior/): From trust to AI to loyalty, Dotdigital's CMO breaks down how consumer trends have changed over the last 12 months and what the data means for your marketing strategy.
- [How brands use personalization to convert more customers (with proof)](https://dotdigital.com/blog/how-brands-use-personalization-to-convert-more-customers-with-proof/): From cart abandonment to content recommendations, here are 6 real examples of how brands used advanced personalization to turn browsers into buyers.
- [How to use your data to create better campaigns](https://dotdigital.com/blog/how-to-use-your-data-warehouse-to-power-personalized-marketing/): Learn how to use your data warehouse with Dotdigital to activate real-time data from Snowflake, BigQuery, and Databricks for more effective marketing campaigns.
- [How to choose the right marketing automation platform](https://dotdigital.com/blog/how-to-choose-the-right-marketing-automation-platform/): Find the right marketing automation platform for your team, goals, and customers with our practical guide to choosing, testing, and comparing options.
- [MCP’s explained: Connect your marketing data to your LLM of choice](https://dotdigital.com/blog/mcps-explained-connect-your-marketing-data-to-your-llm-of-choice/): Learn what an MCP server is, how it connects AI tools with your marketing stack, and what you can do with Dotdigital’s MCP server.
- [A complete guide on cross-channel, omnichannel, and multi-channel marketing](https://dotdigital.com/blog/a-complete-guide-on-cross-channel-omnichannel-and-multi-channel-marketing/): Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
- [Cross-channel marketing: which channel to pick](https://dotdigital.com/blog/cross-channel-marketing-which-channel-to-pick/): Discover which marketing channel makes the most sense for your campaign with this flowchart.
- [Dotdigital partner awards 2026](https://dotdigital.com/blog/dotdigital-partner-awards/): The Dotdigital partner awards are back, celebrating partners who deliver real results for customers across every region. Here are the 2026 finalists.
- [AI that writes in your brand voice](https://dotdigital.com/blog/ai-that-writes-in-your-brand-voice/): Stop letting AI write like every other brand. Discover how Dotdigital’s AI brand voice helps engage and connect with your audience in your voice.
- [6 customer stats that will change how you think about marketing in 2026](https://dotdigital.com/blog/6-customer-stats-for-better-marketing/): The Customer trend index 2026/27 is almost here, and we're giving you an early look at what's inside.
- [May 2026 social media calendar](https://dotdigital.com/blog/may-social-media-calendar/): Discover May’s key social moments with creative ideas designed to energize your content strategy. From seasonal celebrations to engaging awareness days, the month offers plenty of opportunities to inspire your audience.
- [6 ways AI improves your marketing campaigns (with proof)](https://dotdigital.com/blog/how-ai-improves-your-marketing-campaigns/): Discover how brands are using AI in marketing to save time, improve campaign performance, and drive measurable results.
- [9 things you didn’t know Dotdigital can do](https://dotdigital.com/blog/9-things-you-didnt-know-dotdigital-could-do/): We're lifting the lid on the Dotdigital tools that could make your marketing life a whole lot easier. Here are the things you probably didn’t know we could do.
- [5 steps to successful email marketing campaigns (with examples)](https://dotdigital.com/blog/5-steps-towards-successful-email-marketing-campaign/): Five no-nonsense steps to improve your email marketing, with real examples you can try right away.
- [12 marketing automation examples that work (with proof)](https://dotdigital.com/blog/marketing-automation-examples-that-work/): See real examples from Dotdigital customers using marketing automation to guide customers from discovery through to ongoing engagement and repeat purchases.
- [The 6 Cs of deliverability](https://dotdigital.com/blog/the-6-cs-of-deliverability/): Find out how deliverability affects your marketing ROI, and how to improve it.
- [6 ways to get more from your cross-channel campaigns](https://dotdigital.com/blog/6-ways-to-get-more-from-your-cross-channel-campaigns/): SMS sends are up 57% year-on-year. WhatsApp is delivering click rates over 50%. Email open rates keep climbing. Your customers are active, engaged, and reachable, and we have 6 ways to make sure your cross-channel campaigns reach them every time.
- [Email marketing for beginners: step-by-step guide](https://dotdigital.com/blog/email-marketing-for-beginners/): If you’re just getting started with email marketing, this guide walks you through how to create, personalize, and send emails that land with the right people and get results.
- [A guide to ecommerce email marketing that drives results](https://dotdigital.com/blog/email-marketing-for-ecommerce/): See how email marketing can help you increase sales, strengthen customer relationships, and deliver more relevant shopping experiences.
- [How to create a brand voice guide that AI can actually use](https://dotdigital.com/blog/how-to-create-a-brand-voice-guide-that-ai-can-actually-use/): Build a brand voice guide that AI engines and your human colleagues can follow with confidence. Including practical tips, great copy advice and a ready to use brand voice template.
- [How to use AI in email marketing](https://dotdigital.com/blog/how-to-use-ai-in-email-marketing/): Every marketer is talking about AI, but few are using it to its full potential. This practical guide to AI in email marketing will help you do exactly that.
- [April 2026 social media calendar](https://dotdigital.com/blog/april-social-media-calendar/): Discover April’s key social moments with creative ideas designed to refresh your content strategy. From seasonal celebrations to engaging awareness days, the month offers plenty of opportunities to inspire your audience and create meaningful connections.
- [“Soft-opt-in” for UK charities: What marketers need to know](https://dotdigital.com/blog/soft-opt-in-for-uk-charities-what-marketers-need-to-know/): Learn what the new UK charitable soft opt-in law means for your marketing. With Matthew Holman, Partner at Cripps law firm.
- [What’s new: AI that sounds like you, conversational SMS, and much more](https://dotdigital.com/blog/whats-new-ai-and-conversational-sms/): From new AI tools to two-way SMS and a stack of new integrations, here's everything that just landed in Dotdigital.
- [The importance of owning your audience](https://dotdigital.com/blog/the-importance-of-owning-your-audience/): Discover why owning your audience matters and how email and mobile marketing help you grow engagement and control your data.
- [St. Patrick’s Day email strategies, subject lines and examples](https://dotdigital.com/blog/st-patricks-day-email-strategies-subject-lines/): Make your campaigns feel festive, fresh, and full of luck. St. Patrick’s Day is a fun opportunity to engage your subscribers, boost open rates, and drive sales. Here’s how to make the most of it.
- [The state of search in 2026 – a discussion with Rand Fishkin](https://dotdigital.com/blog/the-state-of-search-in-2026-a-discussion-with-rand-fishkin/): Rand Fishkin, CEO of SparkToro, breaks down his latest research on changing audience search behavior and what it means for marketers trying to drive clicks.
- [5 Mother’s Day email examples, tips, and best practices](https://dotdigital.com/blog/5-mothers-day-email-marketing-ideas/): From personalized gift guides to interactive content, these 5 Mother’s Day email ideas show you how to connect with your audience, drive engagement, and make your campaigns memorable.
- [How to grow email marketing revenue by sending fewer emails](https://dotdigital.com/blog/how-to-grow-email-marketing-revenue-by-sending-fewer-emails/): A busy email program doesn’t always mean better results. By sending fewer emails and targeting the right audience segments, marketers can boost engagement and grow revenue. This article explains the changes made, why they worked, and how the same approach can be applied to any email strategy.
- [Why owned data and organic growth have become mission critical](https://dotdigital.com/blog/why-owned-data-and-organic-growth-have-become-mission-critical/): Paid channels are less predictable and harder to scale. With rising costs and limited visibility, our acquisition of Alia Software Inc. strengthens organic growth and helps brands build on owned data for the future.
- [SMS marketing: 7 examples of brands using SMS to drive results](https://dotdigital.com/blog/examples-of-brands-using-sms-marketing-to-drive-results/): From flash sales to feedback surveys, these brands prove that SMS isn't just a support channel. Here's 7 real examples of how Dotdigital customers are using SMS and MMS to boost engagement, conversions, and revenue.
- [Opt-out campaigns: are they doing more harm than good?](https://dotdigital.com/blog/opt-out-campaigns-more-harm-than-good/): Opt-out campaigns around sensitive dates such as Mother’s Day, Father’s Day, and Valentine’s Day are now incredibly popular, but are they doing more harm than good? Learn when they work best and the best practices to protect engagement and trust.
- [The not-so-basic basics: WhatsApp marketing in 2026](https://dotdigital.com/blog/the-not-so-basic-basics-whatsapp-marketing/): Przemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.
- [Writing for email: 19 tips to help you stand out in inboxes](https://dotdigital.com/blog/writing-for-email-19-tips-to-stand-out/): Master the art of writing for email with 19 practical tips covering strategy, engagement, and accessibility.
- [How to build customer trust fast](https://dotdigital.com/blog/how-to-build-customer-trust-fast/): Turn trust into action, with these practical steps to strengthen credibility, use reviews and feedback effectively, personalize with confidence, and optimize key moments across the customer journey.
- [The hidden cost of getting email marketing and SMS wrong](https://dotdigital.com/blog/cost-of-email-marketing-and-sms-mistakes/): When email and SMS miss the mark, customer lifetime value pays the price. Here's how to protect it.
- [The not-so-basic basics: SMS marketing in 2026](https://dotdigital.com/blog/the-not-so-basic-basics-sms-marketing/): Jump on the channel generating click-through rates 7 times higher than email. Dotdigital’s Mobile Messaging Operations Lead, Lucia Leach-Smith, shares advice on getting it right and key considerations.
- [What is marketing automation? How it works and getting started](https://dotdigital.com/blog/what-is-marketing-automation/): Discover how marketing automation can make your marketing smarter, faster, and more personal. Explore actionable steps to engage your customers, simplify your workflows, and drive better results.
- [Email and SMS marketing benchmarks 2026: Americas edition](https://dotdigital.com/blog/email-and-sms-marketing-benchmarks-americas-edition/): Marketing benchmarks for the Americas region for email and SMS, plus marketing trends and global comparisons to guide your campaigns.
- [Email and SMS marketing benchmarks 2026: EMEA edition](https://dotdigital.com/blog/email-and-sms-marketing-benchmarks-emea-edition/): EMEA marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.
- [Email and SMS marketing benchmarks 2026: APAC edition](https://dotdigital.com/blog/email-and-sms-marketing-benchmarks-apac-edition/): APAC marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.
- [March 2026 social media calendar](https://dotdigital.com/blog/march-social-media-calendar/): Discover March’s key social moments with creative ideas that bring energy, color, and seasonal inspiration to your content. From playful campaigns to engaging experiences, the month is full of opportunities to capture attention and spark connection with your audience.
- [The not-so-basic basics: email deliverability in 2026](https://dotdigital.com/blog/the-not-so-basic-basics-email-deliverability/): Email deliverability is about ensuring your emails reach the inbox, not spam, so your campaigns can actually be seen. This blog shares key deliverability benchmarks and practical inbox placement tips from Dotdigital’s Deliverability Consulting Lead, Lisa Dixon.
- [The ultimate guide to cross-channel personalization](https://dotdigital.com/blog/the-ultimate-guide-to-cross-channel-personalization/): Discover how to deliver personalized experiences across all channels.
- [Authentic marketing v AI: When Dotdigital met Ann Handley](https://dotdigital.com/blog/authentic-marketing-v-ai-with-ann-handley/): Explore the meaningful changes, big and small, that marketing teams can make to build awareness and engagement, and positively impact brand perception, in an industry increasingly shaped by AI.
- [The not-so-basic basics: email engagement in 2026](https://dotdigital.com/blog/the-not-so-basic-basics-email-engagement-in-2026/): Email engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.
- [9 Valentine’s Day email examples, ideas and tips](https://dotdigital.com/blog/valentines-day-email-marketing-ideas/): Valentine’s Day is your chance to delight subscribers and spark action. From playful gift guides to clever copy, these email examples show what works and what you can apply to your own campaigns.
- [When is the best time to send holiday emails?](https://dotdigital.com/blog/best-time-to-send-holiday-emails/): We analyzed real email sends to see exactly when brands start promoting major holidays. Learn how early ecommerce marketers launch campaigns across the US, Europe, and Australia using real benchmarks to time yours with confidence.
- [February 2026 social media calendar](https://dotdigital.com/blog/february-social-media-calendar/): Explore February’s biggest social opportunities with creative content ideas that celebrate connection, playful moments, and small wins to keep your audience engaged and inspired.
- [How to make your emails more engaging](https://dotdigital.com/blog/emails-that-sleigh/): From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.
- [4 ways to use marketing benchmarks to your advantage](https://dotdigital.com/blog/4-ways-to-use-marketing-benchmarks/): Discover four practical ways to use marketing benchmarks to set realistic goals, prioritize your strategy, win stakeholder buy-in, and prove the impact of your work.
- [What is revenue attribution? Models, examples, and how it works](https://dotdigital.com/blog/what-is-revenue-attribution/): Confused about the difference between marketing ROI and revenue attribution? We explain how revenue attribution provides a clearer picture of which marketing channels drive sales and revenue for your business.
- [8 customer engagement strategies for sports and entertainment brands](https://dotdigital.com/blog/5-engagement-strategies-entertainment-sports/): Fan expectations have changed. Attention is fragmented, loyalty is harder to earn, and every interaction needs to feel personal. In this guide, we break down the customer engagement strategies sports and entertainment brands are using to create real connections across every channel.
- [January 2026 social media calendar ](https://dotdigital.com/blog/january-social-media-calendar/): Explore January’s biggest social opportunities with creative content ideas that embrace fresh starts, feel-good moments, and small wins to kick off the year.
- [Stop exporting, start acting: the benefits of a data firehose](https://dotdigital.com/blog/the-benefits-of-a-data-firehose/): Waiting for manual data uploads can cost you customers. A firehose helps you see customer behavior instantly and fix campaigns while they’re live.
- [Dotdigital and Snowflake: Connect your data to convert your customers](https://dotdigital.com/blog/dotdigital-and-snowflake-integration/): The Dotdigital and Snowflake integration makes connecting data simple. Now you can use real-time insights to create better customer experiences.
- [2025: Our year in review](https://dotdigital.com/blog/year-in-review/): Here’s a look back at the milestones that shaped the year and the data trends that will help you plan for 2026.
- [Dotdigital holiday bingo](https://dotdigital.com/blog/dotdigital-holiday-bingo/): Explore Dotdigital’s holiday bingo card and check off what you’ve already discovered and uncover top guides, reports, webinars, and content gems.
- [2026 marketing predictions](https://dotdigital.com/blog/2026-marketing-predictions/): From owned channels to empathetic AI and the rise of machine customers, these predictions show where marketing is heading and how you can stay ahead of the pack.
- [Key social media dates for 2026](https://dotdigital.com/blog/social-media-marketing-calendar/): Discover the key social media dates and trends to spark more engagement and brand visibility in 2026.
- [How to measure customer engagement and interest?](https://dotdigital.com/blog/how-can-you-really-gauge-your-customers-interest/): Learn how to spot real intent using meaningful engagement signals, build simple scoring models, avoid common pitfalls, and adapt your approach for a privacy-first world.
- [The power of personalization and 5 key steps to achieving it](https://dotdigital.com/blog/the-power-of-personalization/): Discover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.
- [Top 10 reasons to avoid sending spam emails](https://dotdigital.com/blog/10-reasons-spam/): Discover the top ten reasons why spam is harmful to both recipients and businesses, and learn effective, ethical email marketing strategies to boost customer engagement.
- [Cross-channel marketing: a beginner’s guide](https://dotdigital.com/blog/a-beginners-guide-to-cross-channel-marketing/): Discover how to create marketing campaigns that work together across email, SMS, social, and more. Get practical steps to start connecting with your audience in a way that drives results.
- [What is the value of an email address?](https://dotdigital.com/blog/what-is-the-value-of-an-email-address/): Discover why email list growth matters, how to measure the value of every subscriber, and practical tips to grow more engaged mailing lists.
- [GDPR seven years on: What it means for marketers today](https://dotdigital.com/blog/gdpr-five-years-on-what-have-learned/): Discover how the GDPR regulation has evolved, what it means across regions, and how marketers can use trust and transparency to build stronger customer relationships.
- [MMS messaging: What it is, how it works, and how to use it in your marketing](https://dotdigital.com/blog/what-is-mms-and-why-you-should-start-now/): Learn more about how MMS marketing differs from SMS and RCS, and its benefits for your marketing success.
- [What’s new: smarter campaign optimization](https://dotdigital.com/blog/whats-new-smarter-campaign-optimization/): Read on to discover how to optimize campaigns, connect data, and engage customers more effectively.
- [How to create a marketing content calendar: the ultimate guide ](https://dotdigital.com/blog/marketing-content-calendar-guide/): Want to enhance your marketing efforts? Using a content calendar can streamline your work, maintain consistency, and achieve impactful results.
- [What is Electronic Direct Mail (EDM) marketing?](https://dotdigital.com/blog/what-is-edm-marketing/): Email marketing has come a long way but electronic direct mail (EDM) remains one of the most effective ways to reach and nurture your audience. This guide breaks down what EDM marketing is, how it works, and why it still drives results today.
- [Seasonal marketing: How B2B brands can win the holiday season](https://dotdigital.com/blog/seasonal-marketing-how-b2b-brands-can-win-the-holiday-season/): Discover how B2B brands can win the holiday season with creative seasonal marketing. Learn from standout campaigns and adapt ecommerce-inspired tactics to boost engagement and end-of-year impact.
- [5 Holiday marketing ideas for not-for-profit marketers](https://dotdigital.com/blog/5-holiday-marketing-ideas-for-not-for-profit-marketers/): The holidays are about giving back. Explore five inspiring holiday marketing ideas to connect with supporters, share heartfelt stories, and make a real difference this season.
- [Email marketing essentials: Insights from Dotdigital’s in-house experts](https://dotdigital.com/blog/email-marketing-essentials-insights-from-dotdigitals-in-house-experts/): Get expert email design & deliverability tips from Dotdigital’s in-house team to boost opens, clicks & inbox placement this peak season
- [Marketing glossary](https://dotdigital.com/blog/marketing-glossary/): To help you understand your CTORs from your ROI, this glossary of marketing terms gives you clear, jargon-free definitions to help you work smarter, not harder.
- [November 2025 social media calendar](https://dotdigital.com/blog/november-social-media-calendar/): Explore November’s biggest social opportunities with creative content ideas that tap into the season’s gratitude, excitement, and shopping rush, from heartfelt Thanksgiving posts to unmissable Black Friday hype.
- [Your email marketing roadmap for better results](https://dotdigital.com/blog/your-email-marketing-roadmap/): Level up your email marketing with practical steps and insights straight from Dotdigital’s Hitting the mark report.
- [15 proven strategies for writing killer email subject lines](https://dotdigital.com/blog/how-to-write-email-subject-lines-that-get-opened/): Struggling to get your emails noticed? Your subject line might be the culprit. In this guide, we break down 15 proven strategies to craft subject lines that cut through the noise and drive opens
- [What’s new with Gmail: Promotions tab updates and Google Postmaster Tools v2 explained](https://dotdigital.com/blog/whats-new-with-gmail-promotions-tab-updates-and-google-postmaster-tools-v2-explained/): Google Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab.
- [5 enchanting Halloween email marketing ideas ](https://dotdigital.com/blog/5-enchanting-halloween-email-marketing-campaign-ideas/): Unveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.
- [October 2025 social media calendar](https://dotdigital.com/blog/october-social-media-calendar/): Explore content opportunities for your social media marketing with key dates and creative content ideas that capture everything from cozy fall vibes to Halloween spookiness.
- [How to balance the demands of creative and data-driven marketing](https://dotdigital.com/blog/how-to-balance-creative-data-driven-marketing/): Learn how to balance creativity with data-driven marketing for campaigns that inspire and perform.
- [Black Friday stats: everything you need to know in 2025](https://dotdigital.com/blog/black-friday-cyber-monday-stats/): Maximize your Black Friday and Cyber Monday campaigns with our statistics on email and SMS marketing, online sales, Gen Z spending, and more.
- [Your Black Friday quick wins guide](https://dotdigital.com/blog/your-black-friday-quick-wins-guide/): Get four quick win strategies to boost your Black Friday campaigns, alongside exclusive data from last year's marketing activity and new consumer insights.
- [The marketer’s guide to stress-free holiday campaigns](https://dotdigital.com/blog/guide-to-stress-free-holiday-campaigns/): Find out how AI, automation, and early prep help marketers tackle holiday chaos, keep stress low, and results high.
- [September 2025 social media calendar](https://dotdigital.com/blog/september-social-media-calendar/): Discover content opportunities for your social media marketing with key dates and creative content ideas to inspire campaigns from Oktoberfest to the first day of fall.
- [The ultimate holiday season marketing action plan](https://dotdigital.com/blog/the-ultimate-holiday-season-marketing-action-plan/): Discover the seven steps that will help you succeed during peak season, with insights from over 1,500 marketers.
- [Top marketing automation platforms 2025](https://dotdigital.com/blog/top-marketing-automation-platforms-2025/): From AI-driven insights to cross-channel workflows, finding the right marketing automation platform will fuel your growth and simplify campaigns.
- [Understanding the EU Accessibility Act (EAA): A quick guide to accessible email marketing ](https://dotdigital.com/blog/understanding-the-eu-accessibility-act-eaa/): The EU Accessibility Act (EAA) makes inclusive email marketing essential. Reach every subscriber by following accessible design and content best practices.
- [The influence of integration and innovation: welcoming Social Snowball to the Dotdigital family ](https://dotdigital.com/blog/dotdigital-acquires-social-snowball/): Dotdigital has officially acquired influencer and affiliate marketing platform Social Snowball.
- [Microsoft joins Google and Yahoo with stronger sender requirements](https://dotdigital.com/blog/microsoft-joins-google-yahoo-stronger-sender-requirements/): Microsoft, Google, and Yahoo have stronger sender requirements. Learn how these changes impact your email deliverability and how Dotdigital keeps you compliant.
- [Email essentials recap: Real stories and hidden gems revealed](https://dotdigital.com/blog/email-essentials-recap-real-stories-and-hidden-gems-revealed/): Here’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.
- [A generational guide to building brand loyalty](https://dotdigital.com/blog/a-generational-guide-to-building-brand-loyalty/): Discover what drives loyalty in Gen Z, Millennials, Gen X, and Boomers—and how to build lasting brand relationships with every age group.
- [Why Dotdigital is the right marketing automation solution for your business](https://dotdigital.com/blog/why-dotdigital-is-the-right-marketing-automation-solution/): Learn why Dotdigital stands out with its cross-channel capabilities, scalable solutions, real-time personalization, and commitment to sustainability.
- [Why younger generations aren’t donating and 4 ways charities can change that ](https://dotdigital.com/blog/why-younger-generations-arent-donating/): Why are younger generations donating less? Learn four strategies charities can use to re-engage Gen Z and Millennials for support.
- [A guide to WhatsApp messaging limits](https://dotdigital.com/blog/a-guide-to-whatsapp-messaging-limits/): Wondering about WhatsApp sending limits? This guide explains how many messages you can send, the reasons behind these limits, and tips for reliable message delivery.
- [Five golden rules for a successful social sharing strategy ](https://dotdigital.com/blog/five-golden-rules-for-successful-social-sharing/): Want your email campaigns to go viral? Discover five actionable tactics to maximize social sharing, boost engagement, and expand your reach.
- [7 strategies to boost ecommerce sales with abandoned cart recovery](https://dotdigital.com/blog/7-strategies-ecommerce-abandoned-cart-recovery/): Learn how you can turn abandoned carts into loyal customers with these seven essential strategies.
- [Which WhatsApp solution is right for you? ](https://dotdigital.com/blog/which-whatsapp-solution-is-right-for-you/): Discover the key differences between WhatsApp Messenger, the WhatsApp Business App, and the WhatsApp Business Platform to determine the best fit for your business.
- [Dotdigital insider: How to add WhatsApp messaging to your marketing strategy](https://dotdigital.com/blog/whatsapp-messaging-to-marketing-strategy/): Curious about WhatsApp marketing? Dotdigital product expert Przemek Szustak explains why marketers should add WhatsApp messaging into their marketing strategy.
- [How post-purchase marketing can drive customer delight](https://dotdigital.com/blog/how-post-purchase-marketing-can-drive-customer-delight/): The sale isn't the end. Learn how to build lasting customer relationships with smart post-purchase marketing.
- [Turn conversations into conversions with WhatsApp](https://dotdigital.com/blog/turn-conversations-into-conversions-with-whatsapp/): Send WhatsApp messages with Dotdigital. Engage, convert, and connect with your audience on their favorite messaging app.
- [2025 mobile marketing predictions](https://dotdigital.com/blog/mobile-marketing-predictions/): Discover the top trends and how to use them to reach your target audience and enhance engagement in our 2025 mobile marketing predictions
- [Switching ESP? Get ready with our one-stop migration checklist](https://dotdigital.com/blog/switching-esp-get-ready-one-stop-migration-checklist/): Migrating your email service provider (ESP) can be complex. Our ultimate checklist guides you through every step, from planning to post-migration, ensuring a smooth, and successful transition.
- [What can you do with RCS?](https://dotdigital.com/blog/what-can-you-do-with-rcs/): Improve your mobile messaging with Rich Communication Services (RCS).
Use rich media, interactive buttons, and verified branding within native apps.
- [WhatsApp vs. SMS: Choosing the best channel for your business](https://dotdigital.com/blog/whatsapp-vs-sms/): WhatsApp or SMS? Discover when to use each platform for effective communication with your customers.
- [Email vs. SMS – what do your customers prefer?](https://dotdigital.com/blog/email-vs-sms-what-do-your-customers-prefer/): Two powerful channels stand out: email and SMS. But when it comes to customer preference, which one stands out – email or SMS?
- [The ultimate guide to ecommerce personalization software](https://dotdigital.com/blog/the-ultimate-guide-to-ecommerce-personalization-software/): Learn how to turn data into meaningful, cross-channel experiences that boost conversions and build lasting customer relationships.
- [What’s new: smarter marketing, data improvements, and WhatsApp integration](https://dotdigital.com/blog/whats-new-smarter-marketing-data-whatsapp/): Check out the latest release from Dotdigital. With new features like cross-account program copying, WhatsApp, and enhanced data capabilities, we help you scale smarter and achieve greater marketing success.
- [The complete guide to marketing optimization](https://dotdigital.com/blog/the-complete-guide-to-marketing-optimization/): Learn how to drive more engagement, conversions, and ROI with proven marketing optimization strategies. Dotdigital can help you achieve your marketing goals.
- [Why brands choose Dotdigital for SMS marketing](https://dotdigital.com/blog/why-brands-choose-dotdigital-for-sms-marketing/): Want to elevate your SMS marketing strategy? Discover why top brands trust Dotdigital for their SMS campaigns.
- [5 ways to convert website visitors into customers](https://dotdigital.com/blog/ways-to-convert-website-visitors-into-customers/): Discover five proven strategies to convert website browsers into paying customers. Personalization, popovers, live chat—boost your sales now.
- [Getting started with SMS marketing: tips, advice, and SMS strategy](https://dotdigital.com/blog/what-is-sms-marketing/): Learn all about SMS marketing best practices, types of messages you can implement into your marketing strategy, and how to get started today.
- [Top five content trends for 2025](https://dotdigital.com/blog/top-five-content-trends/): Discover the top five content trends shaping 2025, from personalized experiences to AI and sustainable practices.
- [SMS marketing: 8 programs to get started (+ examples)](https://dotdigital.com/blog/sms-marketing-8-programs-to-get-started/): Text message marketing lets brands connect with customers anytime, anywhere. You can quickly set up SMS automations, but which programs should you start with?
- [Personalization in 2025: Redefining customer-centric digital marketing](https://dotdigital.com/blog/personalization-in-digital-marketing/): Thaïs Montjean from BORN Group, a Dotdigital partner, talks about the evolving landscape of personalization in digital marketing.
- [Why Dotdigital is a great personalization platform for ecommerce brands](https://dotdigital.com/blog/dotdigital-personalization-platform-ecommerce/): Personalize your ecommerce with Dotdigital. Drive sales and boost customer loyalty with powerful marketing automation.
- [5 proven steps to grow your SMS subscriber list](https://dotdigital.com/blog/5-steps-to-grow-your-sms-subscriber-list/): Grow your SMS subscriber list with these five powerful strategies. Learn how to leverage website popovers, convert email subscribers, and integrate SMS sign-up seamlessly into your checkout process.
- [How to use TikTok marketing for ecommerce success ](https://dotdigital.com/blog/tiktok-marketing-for-ecommerce/): Explore how TikTok's unique features and vast user base can help you succeed in ecommerce.
- [The best website personalization examples](https://dotdigital.com/blog/the-best-website-personalization-examples/): This blog explores the power of website personalization by examining real-world examples from leading brands like Amazon, Sephora, and Zara.
- [What’s new: TikTok, enhanced reporting, and seamless integrations ](https://dotdigital.com/blog/whats-new-tiktok-enhanced-reporting-seamless-integrations/): Check out the latest release from Dotdigital. Discover how our TikTok feature, enhanced reporting, and innovative integrations can help you drive repeat sales over the busy holiday season.
- [Artificial intelligence or human creativity in marketing](https://dotdigital.com/blog/artificial-intelligence-or-human-creativity-in-marketing/): Discover how AI and creativity can be used together for exceptional marketing campaigns.
- [Your guide to customer win-back programs](https://dotdigital.com/blog/guide-to-customer-win-back-programs/): Discover effective strategies for crafting personalized win-back programs, from timing to compelling content. Learn how to re-engage customers and drive long-term loyalty.
- [What is BIMI and how will it improve your email marketing?](https://dotdigital.com/blog/what-is-bimi-and-how-will-it-improve-your-email-marketing/): Discover BIMI, the email security standard that boosts brand recognition, improves deliverability, and increases clicks. Learn how to implement BIMI for your business.
- [Dotdigital insider: how ecommerce brands can leverage Dotdigital integrations](https://dotdigital.com/blog/dotdigital-insider-ecommerce-brands-integrations/): Struggling to deliver seamless, personalized experiences with a complex ecommerce tech stack? With Dotdigital you can unify your tech stack and empower your ecommerce strategy.
- [10 reasons why marketers choose Dotdigital](https://dotdigital.com/blog/10-reasons-why-marketers-choose-dotdigital/): Discover 10 reasons why Dotdigital is the marketing platform trusted to deliver exceptional experiences to your customers.
- [Crafting intelligent customer journeys with Poetype and Dotdigital ](https://dotdigital.com/blog/customer-journeys-poetype-and-dotdigital/): Discover how Poetype, a Dotdigital partner, uses a three-phase marketing automation approach to enhance customer experiences.
- [8 strategies to build your email marketing lists ](https://dotdigital.com/blog/8-strategies-to-build-email-marketing-lists/): Discover eight proven strategies to build and strengthen your email marketing lists so you can maximize your reach to potential customers and generate new leads.
- [10 best Black Friday email and SMS examples 2024](https://dotdigital.com/blog/10-black-friday-email-and-sms-examples/): Discover ten Black Friday marketing campaigns that captured our attention.
- [What is email marketing?](https://dotdigital.com/blog/what-is-email-marketing/): Email marketing is the most effective way to connect with your leads and customers. It’s direct and efficient and the best channel you have to convert prospects into customers.
- [What are the types of website personalization? ](https://dotdigital.com/blog/types-of-website-personalization/): Imagine a website that understands exactly what your customers want. That's website personalization. Discover the different types of website personalization and strategies.
- [What’s new: mobile messaging, social media integrations, and enhanced ecommerce reporting ](https://dotdigital.com/blog/whats-new-mobile-messaging-social-media-integrations-and-enhanced-ecommerce-reporting/): Get all the details on the latest Dotdigital release. Discover mobile messaging, powerful social media integrations, streamlined campaign creation, and advanced ecommerce reporting.
- [Ecommerce guide to Black Friday marketing: 6 must-use tactics](https://dotdigital.com/blog/how-to-prepare-for-black-friday/): Discover top ecommerce tactics for Black Friday success. Learn about triggered messaging, product recommendations, and more for peak sales performance
- [How to build the perfect tech stack for sports and entertainment in 2024](https://dotdigital.com/blog/sports-entertainment-tech-stack/): Discover how to simplify your operations, improve efficiency, and boost conversions with our comprehensive tech stack guide for the sports and entertainment industry.
- [10 essential marketing automation programs for sports and entertainment ](https://dotdigital.com/blog/marketing-automation-programs-sports-entertainment/): Marketing automation can be your secret weapon. Read on to learn 10 must-have marketing automation programs to help you level up your game.
- [Hyper-personalization in ecommerce](https://dotdigital.com/blog/hyper-personalization-in-ecommerce/): Hyper-personalization delivers personalized recommendations and a sense of understanding. Learn how to implement this powerful strategy for increased customer satisfaction and sales.
- [10 back-to-school email marketing tips to inspire your next campaign](https://dotdigital.com/blog/10-back-to-school-email-marketing-tips-to-inspire-your-next-campaign/): Back-to-school shopping is in full swing. Don't miss out on this golden opportunity to boost your sales. Learn essential email marketing tips to convert undecided shoppers.
- [How to build the perfect charity tech stack in 2024](https://dotdigital.com/blog/charity-tech-stack/): Building a tech stack that propels your charity forward requires careful planning and strategic selection. Discover how to maximizes efficiency, enhances donor relationships, and drives meaningful impact.
- [How to build the perfect ecommerce tech stack in 2024](https://dotdigital.com/blog/ecommerce-tech-stack/): Ecommerce tech stacks are often sprawling, stressful, and unnecessarily complicated. Discover how to simplify your operations, improve efficiency, and boost results.
- [Customer experience: how important is it?](https://dotdigital.com/blog/customer-experience-how-important-is-it/): Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?
- [What is an email service provider (ESP)?](https://dotdigital.com/blog/what-is-an-email-service-provider-esp/): Learn about email service providers (ESPs) and how they can improve your email marketing. Understand their features and learn how to choose the right ESP that fits your needs to maximize your email marketing strategy's potential.
- [Dotdigital insider: how to create click-worthy email templates](https://dotdigital.com/blog/dotdigital-insider-email-templates/): Sharon Godfrey a Senior Digital Creative at Dotdigital shares valuable tips and best practices for crafting effective email templates that resonate with your audience and boost conversions.
- [The future of martech](https://dotdigital.com/blog/the-future-of-martech/): The martech industry is evolving rapidly. Learn to make smart investments, prioritize customer-centricity, and streamline your tech-stack for improved marketing performance.
- [How brands are redefining Paris 2024 Olympic marketing](https://dotdigital.com/blog/paris-2024-olympic-marketing/): The 2024 Paris Olympics is expected to be more than just a summit of athletic achievement. It's evolving into a significant event for marketing as well. Continue reading to discover how brands are engaging with audiences on a global scale.
- [Website personalization strategies and best practices](https://dotdigital.com/blog/website-personalization-strategies-and-best-practices/): Let’s delve into website personalization, which is essential for creating engaging experiences that connect with visitors on a personal level.
- [Content personalization 101: a guide for marketers](https://dotdigital.com/blog/content-personalization-101-a-guide-for-marketers/): By using a combination of demographic and behavioral data, you can create content experiences that are truly relevant and engaging for each user.
- [What is customer experience (CX)? ](https://dotdigital.com/blog/what-is-customer-experience/): Struggling to keep customers coming back for more? Read on to learn how to take your ecommerce marketing to the next level by focusing on customer experiences.
- [How to leverage push notifications in mobile app marketing](https://dotdigital.com/blog/push-notifications-mobile-app-marketing/): Discover how to use push notifications to skyrocket engagement, re-engage dormant users, and boost sales in your mobile marketing.
- [Why you should consolidate your martech stack](https://dotdigital.com/blog/why-you-should-consolidate-your-martech-stack/): Dotdigital's all-in-one marketing automation platform streamlines workflows, boosts results, and empowers you to achieve your marketing goals.
- [The power of website personalization for higher education](https://dotdigital.com/blog/website-personalization-for-higher-education/): Struggling to stand out in a sea of higher education websites? Learn how website personalization can attract top students and increase engagement and applications.
- [What’s new: cross-channel personalization, webhooks, and improved reporting](https://dotdigital.com/blog/whats-new-cross-channel-personalization-webhooks-reporting/): Get all the detail on the latest Dotdigital release. Discover advanced cross-channel personalization, new self-serve webhooks, and improved reporting.
- [What are webhooks and how to use them?](https://dotdigital.com/blog/what-are-webhooks-and-how-to-use-them/): Dive into our comprehensive guide and discover how webhooks can streamline your workflows and create seamless cross-channel experiences.
- [How to use remailing in your email marketing strategy](https://dotdigital.com/blog/remailing-email-marketing-strategy/): Learn how utilizing remailing in your email marketing strategy can boost engagement, maximize ROI, and ensure your compelling emails don't go unnoticed.
- [How to use marketing automation in the hospitality industry](https://dotdigital.com/blog/marketing-automation-hospitality-industry/): Ready to revolutionize your hospitality business? Dive into our blog and learn how marketing automation can personalize your guest journeys, streamline operations, and enhance brand loyalty for a truly exceptional experience.
- [8 irresistible customer loyalty email examples to win over your audience ](https://dotdigital.com/blog/8-customer-loyalty-email-examples/): Elevate your email marketing game using eight tried-and-tested customer loyalty email examples. Learn from top brands to nurture strong connections, boost retention, and expand your audience.
- [The power of double opt-in (DOI) for email deliverability](https://dotdigital.com/blog/the-power-of-double-opt-in-doi/): Discover the power of double opt-in (DOI) in email marketing and how it can boost your email deliverability. Uncover its benefits, including improved list quality, sender reputation protection, and defense against malicious attacks.
- [5 SMS welcome series messages to hook new subscribers](https://dotdigital.com/blog/5-sms-welcome-series-messages/): Inboxes overflowing? Attention spans shrinking? SMS welcome series are your secret weapon. Craft attention-grabbing messages that get seen, leverage sky-high open rates, and turn new subscribers into loyal fans. Learn how with these winning strategies.
- [How to use marketing automation in the financial services industry](https://dotdigital.com/blog/marketing-automation-for-the-financial-services-sector/): Generic marketing won't win in the financial services industry. Learn how to engage every customer with personalized messages by using marketing automation.
- [The DPDI Bill: What this means for marketers](https://dotdigital.com/blog/the-dpdi-bill-what-this-means-for-marketers/): Discover how the DPDI Bill impacts the UK marketing landscape and learn to adapt your strategies for success in this comprehensive guide.
- [How we revived an apparel brand with data-driven marketing](https://dotdigital.com/blog/how-we-revived-an-apparel-brand-with-data-driven-marketing/): Discover how Dotdigital's data-driven marketing tools helped an apparel brand combat declining sales and low engagement by creating personalized and engaging experiences.
- [How to use marketing automation in higher education](https://dotdigital.com/blog/marketing-automation-in-higher-education/): Tired of generic brochures and mass emails? Attract top students with engaging journeys using marketing automation. Learn how to nurture leads, streamline workflows, and boost enrollment.
- [Why is SMS the perfect addition to any marketing mix?](https://dotdigital.com/blog/why-is-sms-the-perfect-addition-marketing-mix/): Elevate your marketing strategy with the power of SMS marketing. Drive sales, increase app downloads, and gather valuable customer feedback.
- [Why cross-channel marketing matters](https://dotdigital.com/blog/why-cross-channel-marketing-matters/): Discover the significance of cross-channel marketing in today's digitally driven world. Learn how it can help you connect with customers across their preferred platforms, create personalized experiences, and guide them through their buying journey.
- [Redefining digital experiences: Merging marketing and web development](https://dotdigital.com/blog/merging-marketing-and-web-development/): Dive into this blog post to discover the latest trends and technologies that are bridging the gap between marketing and web development.
- [Easter marketing: Email, SMS, and subject line ideas](https://dotdigital.com/blog/easter-marketing-campaign-ideas/): Unleash your brand's potential this Easter with captivating marketing campaigns. Explore innovative ideas inspired by these email examples, SMS campaigns, and more.
- [What’s new: The Dotdigital Academy, Shopline integration, and MMS success](https://dotdigital.com/blog/whats-new-the-dotdigital-academy-shopline-integration-and-mms-success/): Discover everything new in Dotdigital's first release of 2024.
- [What is responsible marketing?](https://dotdigital.com/blog/what-is-responsible-marketing/): Find out how responsible marketing practices can build customer trust and elevate your brand with inspiring examples and essential tips.
- [How to use marketing automation in the non-profit industry](https://dotdigital.com/blog/marketing-automation-non-profit-industry/): Discover the power of marketing automation for the non-profit industry. Learn proven strategies to improve donor engagement, rekindle connections, and build lasting relationships with supporters.
- [Remembering the Harlem Renaissance](https://dotdigital.com/blog/remembering-the-harlem-renaissance/): This Black History Month, immerse yourself in the Harlem Renaissance, a cultural revolution in 1920s New York City that celebrated African American art, music, and literature.
- [What is customer engagement and why is it important?](https://dotdigital.com/blog/what-is-customer-engagement-and-why-is-it-important/): We’re all used to hearing about customer engagement. Learn why customer engagement is so popular in marketing and how to measure it.
- [How to use marketing automation in the travel industry](https://dotdigital.com/blog/marketing-automation-in-the-travel-industry/): In a world constantly adapting to change, marketing automation has emerged as a powerful tool that's breathing new life into the travel industry. Learn how travel marketers are using this technology to gain a competitive advantage.
- [How to choose the right marketing channel to connect with customers](https://dotdigital.com/blog/choosing-marketing-channels/): Every channel where customers interact with your brand counts. That’s why it’s important you understand what channels to use and when to use them.

## Pages
- [Get Started: Loyalty](https://dotdigital.com/get-started-loyalty/)
- [Get Started: Personalization](https://dotdigital.com/get-started-personalization/)
- [Judge.me](https://dotdigital.com/judge-me/)
- [Dotdigital Promotional Terms and Conditions: Charity & Non-Profit Offer](https://dotdigital.com/terms/not-for-profit-offer/): These promotional terms and conditions (“Promotional Terms”) govern your participation in Dotdigital’s “Charity & Non-Profit Offer” (“Offer”). The Offer is provided by the Dotdigital entity with which you will enter into an agreement, as identified in clause 7 below (“Dotdigital”, “we”, “us”). These Promotional Terms are separate from and do not form part of any agreement between Dotdigital and your organisation. By applying for this Offer, you agree to be bound by these Promotional Terms.
- [Ambassador program](https://dotdigital.com/ambassador-program/)
- [Legal hub](https://dotdigital.com/legal-hub/): Accessibility statement
- [Industry: Travel Marketing](https://dotdigital.com/travel-marketing/)
- [Industry: Sports Clubs Marketing](https://dotdigital.com/sports-marketing/)
- [Industry: Not-for-profit Marketing](https://dotdigital.com/nonprofit-marketing/)
- [Industry: Memberships Marketing](https://dotdigital.com/memberships-marketing/)
- [Industry: Media Marketing](https://dotdigital.com/media-marketing/)
- [Industry: Hospitality Marketing](https://dotdigital.com/hospitality-marketing/)
- [Industry: Government Marketing](https://dotdigital.com/government-marketing/)
- [Industry: Entertainment Marketing](https://dotdigital.com/entertainment-marketing/)
- [Capability: AI Agents](https://dotdigital.com/ai-agents-for-marketing/)
- [Call-back: WhatsApp](https://dotdigital.com/company/contact/whatsapp/)
- [Call-back: Website Personalization](https://dotdigital.com/company/contact/personalization/)
- [Call-back: Training](https://dotdigital.com/company/contact/training/)
- [Call-back: SMS](https://dotdigital.com/company/contact/sms/)
- [Call-back: Email Design](https://dotdigital.com/company/contact/email-design/)
- [Call-back: Deliverability review](https://dotdigital.com/company/contact/deliverability-review/)
- [Call-back: Campaign review](https://dotdigital.com/company/contact/campaign-review/)
- [Call-back: Account Management](https://dotdigital.com/company/contact/account-management/)
- [Product: Loyalty & retention](https://dotdigital.com/loyalty-retention/)
- [Partner: Oracle NetSuite](https://dotdigital.com/oracle-netsuite/)
- [Accessibility statement](https://dotdigital.com/accessibility-statement/): This accessibility statement applies to https://dotdigital.com
- [People](https://dotdigital.com/people/)
- [Industry: Enterprise marketing](https://dotdigital.com/enterprise-marketing/)
- [Data processing agreement](https://dotdigital.com/terms/data-processing-agreement/): This Data Processing Agreement (“DPA”) is made by and between the parties to any Order Form or Terms incorporating this DPA by reference, and this DPA shall be in addition to any obligations set out in any Order Form or Terms.
- [Dotdigital Terms and Conditions](https://dotdigital.com/terms/): These terms and conditions (“Terms”), the Additional Terms for Specific Services, the Data Processing Agreement, the Permission-based Marketing Policy, the Privacy Policy, and any Order Form collectively constitute a binding agreement (“Agreement”) between (1) the customer, whose details are set out on the Order Form (“Customer”, “Client”, or “you”) and (2) Dotdigital. The Agreement governs your use of the Dotdigital system and Services. By using our Site and Services, you confirm that you accept and agree to be bound by the Agreement. YOU MAY NOT USE THE SITE AND SERVICES UNLESS YOU AGREE TO BE BOUND BY THE AGREEMENT.
- [Channel: Mobile App](https://dotdigital.com/mobile-app-marketing/)
- [Fresh Relevance Third Party Sub-Processor](https://dotdigital.com/terms/fresh-relevance-third-party-sub-processor/): As Fresh Relevance is a Dotdigital Company, many of Fresh Relevance Ltd’s global entities are associated with the Dotdigital Group, which include:
- [Fresh Relevance Legal Documents](https://dotdigital.com/terms/fresh-relevance-legal-documents/): Fresh Relevance Ltd is registered in England no 07754049, with VAT Number: 120 5421 68.Fresh Relevance Inc is incorporated in Delaware USA.
- [Fresh Relevance Copyright](https://dotdigital.com/terms/fresh-relevance-copyright/): Copyright © 2011-2022 Fresh Relevance Ltd.
- [Fresh Relevance Privacy Policy](https://dotdigital.com/terms/fresh-relevance-privacy-policy/): Fresh Relevance is committed to safeguarding your privacy.
- [Thank you](https://dotdigital.com/subscribe/thank-you/)
- [Channel: WhatsApp](https://dotdigital.com/whatsapp-marketing/)
- [Dotdigital Ambassador Program Terms and Conditions](https://dotdigital.com/terms/dotdigital-ambassador-program-terms-and-conditions/): Effective Date: 10th December 2024
- [Additional Terms for Specific services](https://dotdigital.com/terms/specific-services/): The following additional terms (“Additional Terms”) are between Dotdigital (as defined in the Terms, “we”) and the Client (“you”) and shall apply to certain Services the Client purchases from Dotdigital. By purchasing and using these Services, the Client agrees to the Additional Terms below. These Additional Terms are supplemental to the Dotdigital Terms as located at https://www.dotdigital.com/terms (“Terms”), are part of the Terms, and shall be read in conjunction with the Terms. In the event of any conflict or inconsistency between these Additional Terms and the Terms, the provisions of these Additional Terms shall prevail in relation to the Services below.
- [Product: Personalization](https://dotdigital.com/personalization/)
- [Partner: Trustpilot](https://dotdigital.com/trustpilot/)
- [Industry: Education Marketing](https://dotdigital.com/education-marketing/)
- [Channel: Web Personalization](https://dotdigital.com/web-personalization/)
- [Industry: Finance Marketing](https://dotdigital.com/finance-marketing/)
- [Additional Terms for Fresh Relevance Services](https://dotdigital.com/terms/fresh-relevance/): The following additional terms (“Additional Fresh Relevance Terms”) shall apply when dotdigital provides Fresh Relevance Services to the Client as specified in the relevant Service Agreement. These Additional Fresh Relevance Terms are supplemental to the dotdigital Terms as located at https://www.dotdigital.com/terms (“Terms”), are part of the Terms, and shall be read in conjunction with the Terms. In the event of any conflict or inconsistency between these Additional Fresh Relevance Terms and the Terms, the provisions of these Additional Fresh Relevance Terms shall prevail in relation to the Fresh Relevance Services.
- [Product: Communications API](https://dotdigital.com/communications-api/)
- [Partner: Shopware](https://dotdigital.com/shopware/)
- [Partner: Salesforce](https://dotdigital.com/salesforce/)
- [Partner: Shopify](https://dotdigital.com/shopify/)
- [Partner: Microsoft Dynamics](https://dotdigital.com/microsoft-dynamics/)
- [Partner: BigCommerce](https://dotdigital.com/bigcommerce/)
- [Partner: Adobe Commerce](https://dotdigital.com/adobe-commerce/)
- [Product: Marketing Automation](https://dotdigital.com/marketing-automation/)
- [Channel: SMS](https://dotdigital.com/sms-mms-marketing/)
- [Channel: Ads & Retargeting](https://dotdigital.com/ads-retargeting/)
- [Capability: Reporting and Analytics](https://dotdigital.com/reporting-analytics/)
- [Channel: Email](https://dotdigital.com/email-marketing/)
- [Industry: Ecommerce Marketing](https://dotdigital.com/ecommerce-marketing/)
- [Capability: Customer Data](https://dotdigital.com/customer-data-platform/)
- [Industry: B2B Commerce](https://dotdigital.com/b2b-commerce/)
- [Landing page: Bespoke marketing audit](https://dotdigital.com/bespoke-marketing-audit/)
- [Get Started](https://dotdigital.com/get-started/)
- [Subscribe](https://dotdigital.com/subscribe/)
- [Customer Promise](https://dotdigital.com/terms/dotdigital-customer-promise/): We want you to be completely satisfied with our technology and the services we provide.
- [Cancel your master service agreement with Dotdigital](https://dotdigital.com/terms/cancel/): To cancel any Dotdigital product, you must refer to your original service agreement which will detail the initial term and verify when you can serve notice.
- [Website terms of use](https://dotdigital.com/terms/website-terms/): 1.1 These Terms explain how you may use this website (the Site).
- [Dotdigital Cookie Policy](https://dotdigital.com/terms/cookie-policy/): If you have any queries regarding this Cookie Policy please contact marketing@dotdigital.com
- [Dotdigital privacy policy](https://dotdigital.com/terms/privacy-policy/): As some Dotdigital affiliates are based outside of the European Economic Area, and these affiliates have appointed Dotdigital B.V. to be our representative within the EEA as necessary. Our representative within the United Kingdom is Dotdigital EMEA Limited. Contact details are available later in this Privacy Policy.
- [Modern slavery act transparency statement](https://dotdigital.com/terms/modern-slavery-act-transparency-statement/): This statement is made in accordance with section 54 ( 1 ) of the Modern Slavery Act 2015 and constitutes the Company’s slavery and human trafficking statement.
- [Environment and Sustainability](https://dotdigital.com/trust-center/environment-and-sustainability/): Dotdigital recognises that the earth is amid a climate emergency. We know that we, like us all, have a responsibility to make changes to help secure the future of our planet. This is the reason why we have implemented ISO 14001 as part of our Integrated Management System (IMS); giving us the framework to monitor our environmental performance and make positive changes. Dotdigital operates as a carbon neutral business (for all scope 1 & 2, and selected scope 3 emissions) and has a target to be net-zero by 2030
- [Refund policy](https://dotdigital.com/terms/refund-policy/): As a company, we do not issue refunds for anything committed to on a Service Agreement or purchased within the Dotdigital platform. This includes any unused credits or message sends.
- [Dotdigital Professional Services Terms](https://dotdigital.com/terms/professional-services-terms/): The following are the Professional Services Terms that govern the delivery of the Professional Services provided by dotdigital to the Client under a Service Agreement or statement of work (“SOW”) which is executed by and between the parties or as otherwise references these Professional Services Term. These Professional Service Terms shall be in addition to any obligations set out in the dotdigital Terms as located at https://www.dotdigital.com/terms. or as otherwise agreed between the parties, unless otherwise specified.
- [Permission-Based Marketing Policy](https://dotdigital.com/terms/permission-based-marketing-policy/): Dotdigital is committed to operating a policy of permission-based marketing to facilitate the best possible deliverability rates and a trusted sender reputation for you, our customers. As recipients will have given permission, they will have a positive interaction with the messages they are receiving, with higher success rates of reaching the recipient’s inbox.
- [Partner Terms & Conditions](https://dotdigital.com/terms/general-partner-terms/): This document sets out the terms and conditions between Dotdigital and the Partner, whose details are set out on the applicable Partner Agreement to which these terms and conditions are referenced. These terms and conditions apply in addition to the terms specified in the relevant Partner Agreement and are incorporated therein by reference.
- [Why Dotdigital?](https://dotdigital.com/why-dotdigital/)
- [CPaaS Data Processing Agreement](https://dotdigital.com/terms/cpaas-data-processing-agreement/): All capitalised terms in this DPA shall have the meaning as prescribed by the Dotdigital Terms as located at www.dotgitial.com/terms/cpaas-terms or as otherwise agreed between the parties, unless otherwise specified below.
- [Privacy and the GDPR](https://dotdigital.com/trust-center/gdpr/): On May 2018, a European privacy law, the General Data Protection Regulation (GDPR), came into effect. The GDPR imposes rules on companies, government agencies, non-profits, and other organizations that offer goods and services to people in the European Union (EU), or that collect and analyze data tied to EU residents. The GDPR applies no matter where you are located.
- [Technical and Organizational Security Measures](https://dotdigital.com/trust-center/technical-and-organizational-security-measures/): Dotdigital’s Information Security Management System (ISMS) has been built around the ISO 27001 framework; designed to preserve the Confidentiality, Integrity, and Availability (CIA) of Information. This is managed by a dedicated Information Security Team and is bolstered by Data Protection, Privacy, and Compliance programs which are overseen by our Data Protection Officer (DPO). Set out below are some of the controls and measures we take in the protection of information stored and processed in Dotdigital Software as a Service applications, including Fresh Relevance:
- [Dotdigital Information Security Policy](https://dotdigital.com/trust-center/security-policy/): We have defined our commitment to protecting information with our Integrated Management System (IMS); which ensures confidentiality, integrity, and availability of internal, customer and supplier information, and the appropriate handling of all Personally Identifiable Information (PII).  The IMS has been designed to address the legal requirements identified and listed in our Legislation Register.
- [Trust Center](https://dotdigital.com/trust-center/)
- [Contact](https://dotdigital.com/company/contact/)
- [Partners: Become a partner](https://dotdigital.com/partners-join/)
- [Company](https://dotdigital.com/company/)
- [Search](https://dotdigital.com/search/)
- [Partners: Referral](https://dotdigital.com/partners-referral/)
- [Blog](https://dotdigital.com/blog/)
- [Home](https://dotdigital.com/)

## Resources
- [The ultimate non-profit marketing strategy guide](https://dotdigital.com/resources/non-profit-strategy-guide/): From email and SMS to automation and personalization, this guide shows non-profit marketers how to reach more supporters, inspire action, and achieve real results.
- [A guide to Dotdigital for charity brands](https://dotdigital.com/resources/a-guide-to-dotdigital-for-charity-brands/): Discover the key tools, channels, and features you need to build a marketing strategy that will engage your charity’s whole audience.
- [US data privacy laws 101 – everything you need to know](https://dotdigital.com/resources/us-data-privacy-laws-101-2/): Data privacy laws can be confusing. But the impact of getting them wrong can be huge. In this guide, we explore the current laws and highlight the changes that are soon to be in place. We’ve presented the essential information in marketer-friendly terms to add clarity around all the data privacy changes on the horizon and how best to prepare.
- [CMO tracker](https://dotdigital.com/resources/the-cmo-tracker/)
- [A guide to Dotdigital for sports and entertainment brands](https://dotdigital.com/resources/dotdigital-for-sports-and-entertainment-brands/): The sports and entertainment industry is booming, and so is the demand for innovative marketing strategies. As a marketer in this high-stakes arena, you need a platform that can keep up with the fast-paced nature of your industry.
- [Customer trend index](https://dotdigital.com/resources/customer-trend-index/)
- [A guide to Dotdigital for travel brands](https://dotdigital.com/resources/a-guide-to-dotdigital-for-travel-brands/): As a travel marketer, you know how important it is to keep your audience engaged, updated, and informed. Dotdigital gives you all the tools you need in one place, so that you can manage the entire customer journey from acquisition to loyal customer. 
- [Hitting the mark](https://dotdigital.com/resources/hitting-the-mark/)
- [The ultimate higher education marketing strategy guide](https://dotdigital.com/resources/the-ultimate-higher-education-marketing-strategy-guide/): Unlock the secret to attracting top talent with our dedicated marketing guide.
- [The ultimate travel marketing strategy guide](https://dotdigital.com/resources/the-ultimate-travel-marketing-strategy-guide/): Discover the ultimate travel marketing tactics to succeed and stay ahead.
- [The ultimate marketing playbook: America’s edition](https://dotdigital.com/resources/the-ultimate-marketing-playbook-americas-edition/): Marketers in the Americas face a unique set of challenges and opportunities. From the bustling cities of North America to the vibrant cultures of South America, the region presents a diverse and complex landscape.
- [MarTech RFP Guide](https://dotdigital.com/resources/martech-rfp-guide/)
- [The 2026 tactical marketing guide](https://dotdigital.com/resources/the-2026-tactical-marketing-guide/)
- [Marketing channel flowchart](https://dotdigital.com/resources/marketing-channel-flowchart/)
- [The channel playbook](https://dotdigital.com/resources/the-channel-playbook/)
- [Global benchmark report 2026 ](https://dotdigital.com/resources/global-benchmark-report/)
- [2026 marketing calendar – Australia and New Zealand edition](https://dotdigital.com/resources/2026-marketing-calendar-australia-and-new-zealand-edition/)
- [2026 marketing calendar – USA & Canada edition](https://dotdigital.com/resources/2026-marketing-calendar-usa-canada-edition/)
- [2026 marketing calendar – UK edition](https://dotdigital.com/resources/2026-marketing-calendar-uk-edition/)
- [2026 marketing calendar – SEA & Japan edition](https://dotdigital.com/resources/2026-marketing-calendar-sea-and-japan-edition/)
- [Hitting the mark: Americas in focus](https://dotdigital.com/resources/hitting-the-mark-americas-in-focus/)
- [Hitting the mark: EMEA in focus](https://dotdigital.com/resources/hitting-the-mark-emea-in-focus/)
- [12 days of not-for-profit holiday marketing](https://dotdigital.com/resources/12-days-of-not-for-profit-holiday-marketing/)
- [2025 holiday season lookbook](https://dotdigital.com/resources/2025-holiday-season-lookbook/)
- [The secret lives of Australian marketers](https://dotdigital.com/resources/the-secret-lives-of-australian-marketers/)
- [The secret lives of American marketers](https://dotdigital.com/resources/the-secret-lives-of-american-marketers/)
- [The secret lives of UK marketers](https://dotdigital.com/resources/the-secret-lives-of-uk-marketers/)
- [The secret lives of marketing teams](https://dotdigital.com/resources/the-secret-lives-of-marketing-teams/)
- [Putting the AI in email](https://dotdigital.com/resources/putting-the-ai-in-email/)
- [The ultimate Marketing Playbook](https://dotdigital.com/resources/ultimate-marketing-playbook/)
- [UK spotlight: The loyalty divide](https://dotdigital.com/resources/uk-spotlight-the-loyalty-divide/)
- [APAC spotlight: The loyalty divide](https://dotdigital.com/resources/apac-spotlight-the-loyalty-divide/)
- [USA spotlight: The loyalty divide](https://dotdigital.com/resources/usa-spotlight-the-loyalty-divide/)
- [Know your customers checklist](https://dotdigital.com/resources/know-your-customers-checklist/)
- [WhatsApp marketing: everything you need to know](https://dotdigital.com/resources/whatsapp-marketing-everything-you-need-to-know/)
- [Ultimate member experience optimization checklist](https://dotdigital.com/resources/ultimate-member-experience-optimization-checklist/)
- [Customer loyalty report](https://dotdigital.com/resources/customer-loyalty-report/)
- [WhatsApp playbook](https://dotdigital.com/resources/whatsapp-playbook/)
- [APAC marketing benchmarks to fuel your strategy](https://dotdigital.com/resources/global-benchmark-report-infographic-apac/)
- [AMERICAS marketing benchmarks to fuel your strategy](https://dotdigital.com/resources/global-benchmark-report-infographic-americas/)
- [EMEA marketing benchmarks to fuel your strategy](https://dotdigital.com/resources/global-benchmark-report-infographic-emea/)
- [The website product recommendations playbook](https://dotdigital.com/resources/the-website-product-recommendations-playbook/)
- [4 must-have SMS automation templates](https://dotdigital.com/resources/4-must-have-sms-automation-templates/)
- [7 ecommerce automation templates to supercharge ROI](https://dotdigital.com/resources/7-ecommerce-automation-templates-to-supercharge-roi/)
- [10 automation flows to unlock your data](https://dotdigital.com/resources/10-automation-flows-to-unlock-your-data/)
- [Global Benchmark Report 2025](https://dotdigital.com/resources/global-benchmark-report-2025/)
- [Dotdigital and Adobe personalization ebook](https://dotdigital.com/resources/cross-channel-customer-journeys-that-drive-revenue/)
- [Marketing calendar 2025: Australia & New Zealand](https://dotdigital.com/resources/marketing-calendar-anz/)
- [Marketing calendar 2025: East Asia](https://dotdigital.com/resources/marketing-calendar-ea/)
- [Marketing calendar 2025: United States & Canada](https://dotdigital.com/resources/marketing-calendar-us/)
- [Marketing calendar 2025: United Kingdom](https://dotdigital.com/resources/marketing-calendar-uk/)
- [Hit the mark: personalization checklist](https://dotdigital.com/resources/hit-the-mark-personalization-checklist/)
- [Hit the mark: Data collection checklist](https://dotdigital.com/resources/hit-the-mark-data-collection-checklist/)
- [Hit the mark: Email marketing checklist](https://dotdigital.com/resources/hit-the-mark-email-marketing-checklist/)
- [Hitting the mark 2024](https://dotdigital.com/resources/hitting-the-mark-2024/)
- [Dotdigital for Charity](https://dotdigital.com/resources/dotdigital-for-charity/)
- [Holiday marketing lookbook 2024](https://dotdigital.com/resources/holiday-marketing-lookbook-2024/)
- [The ultimate guide to seamless customer journeys](https://dotdigital.com/resources/the-ultimate-guide-to-seamless-customer-journeys/)
- [Guide: How to master cross-channel experiences](https://dotdigital.com/resources/guide-how-to-master-cross-channel-experiences/)
- [The dynamic content playbook](https://dotdigital.com/resources/the-dynamic-content-playbook/)
- [The AI playbook](https://dotdigital.com/resources/the-ai-playbook/)
- [Personalizing customer journeys at scale](https://dotdigital.com/resources/personalizing-customer-journeys-at-scale/)
- [The ultimate guide to lead scoring](https://dotdigital.com/resources/the-ultimate-guide-to-lead-scoring/)
- [10 segmentation hacks](https://dotdigital.com/resources/10-segmentation-hacks/)
- [7 ways to drive loyalty from the first click](https://dotdigital.com/resources/7-ways-to-drive-loyalty-from-the-first-click/)
- [Marketing automation masterclass: Abandoned carts](https://dotdigital.com/resources/marketing-automation-masterclass-abandoned-cart/)
- [Marketing automation masterclass: The welcome one](https://dotdigital.com/resources/marketing-automation-masterclass-welcome/)
- [Marketing automation masterclass: The birthday one](https://dotdigital.com/resources/marketing-automation-masterclass-birthday/)
- [Marketing automation masterclass: The events one](https://dotdigital.com/resources/marketing-automation-masterclass-the-events-one/)
- [Marketing automation masterclass: The re-engagement one](https://dotdigital.com/resources/marketing-automation-masterclass-re-engagement/)
- [5 ways to be proactive in your marketing with AI](https://dotdigital.com/resources/5-ways-to-be-proactive-in-your-marketing-with-ai/)
- [Ignite your ecommerce marketing with AI](https://dotdigital.com/resources/ignite-your-ecommerce-marketing-with-ai/)
- [The essential guide to optimizing your customer journey](https://dotdigital.com/resources/guide-to-optimizing-your-customer-journey/)
- [Captivating email designs to inspire your next campaign](https://dotdigital.com/resources/captivating-email-designs-to-inspire-your-next-campaign/)
- [How brand storytelling inspires customer loyalty](https://dotdigital.com/resources/how-brand-storytelling-inspires-customer-loyalty/)
- [Your guide to acquiring high quality leads](https://dotdigital.com/resources/your-guide-to-acquiring-high-quality-leads/)
- [How to nail real-time marketing messages](https://dotdigital.com/resources/how-to-nail-real-time-marketing-messages/)
- [Don’t be a copywronger!](https://dotdigital.com/resources/dont-be-a-copywronger/)
- [10 email programs proven to increase revenue](https://dotdigital.com/resources/10-email-programs-proven-to-increase-revenue/)
- [Low lift, high reward: the SMS marketing cheatsheet](https://dotdigital.com/resources/low-lift-high-reward-the-sms-marketing-cheatsheet/)
- [Designing the perfect email campaign](https://dotdigital.com/resources/designing-the-perfect-campaign/): Learn these three simple steps and you’ll be creating email campaigns guaranteed to convert
- [Unlocking the full potential of marketing automation](https://dotdigital.com/resources/unlocking-email-marketing-automation/)
- [A step-by-step guide to email design](https://dotdigital.com/resources/a-step-by-step-guide-to-email-design/)
- [How to find your brand’s tone of voice](https://dotdigital.com/resources/how-to-find-your-brands-tone-of-voice/)
- [4 trends shaping the future of marketing automation](https://dotdigital.com/resources/4-trends-shaping-the-future-of-marketing/)
- [Getting started with email personalization](https://dotdigital.com/resources/getting-started-with-email-personalization/)
- [Global benchmark report](https://dotdigital.com/resources/global-benchmark-report-2023/): We've discovered new benchmark stats to help you measure marketing success and identify key opportunities to improve.
- [5 types of data you need to be capturing](https://dotdigital.com/resources/capturing-data/)
- [5 core tactics to improve CX and drive conversions](https://dotdigital.com/resources/how-to-turn-data-into-customer-conversions/)
- [Test for success: The A/B/Cs of split testing](https://dotdigital.com/resources/test-for-success-the-a-b-cs-of-split-testing/)
- [How to recession-proof your marketing](https://dotdigital.com/resources/how-to-recession-proof-your-marketing/)
- [The Total Economic Impact™ of Dotdigital](https://dotdigital.com/resources/the-total-economic-impact-of-dotdigital/): Forrester study
- [Customer loyalty report](https://dotdigital.com/resources/customer-loyalty-report-22/)
- [UGC and email: the perfect pairing](https://dotdigital.com/resources/ugc-and-email-the-perfect-pairing/)
- [How to improve the customer journey using transactional emails](https://dotdigital.com/resources/improve-the-customer-journey-using-transactional-emails/)
- [Create a re-engagement program that really works](https://dotdigital.com/resources/5-super-effective-tactics-to-re-engage-lapsed-leads/)
- [Nurturing leads: the secret is in CRM](https://dotdigital.com/resources/nurturing-leads-the-secret-is-in-crm/)
- [Growing your customer base with live chat](https://dotdigital.com/resources/grow-with-live-chat/)
- [Driving customer engagement](https://dotdigital.com/resources/driving-customer-engagement/)
- [Building your email lists](https://dotdigital.com/resources/building-your-email-lists/)
- [Best practice guide: Segmentation](https://dotdigital.com/resources/best-practice-guide-segmentation/)
- [B2B customer lifecycle automations](https://dotdigital.com/resources/b2b-customer-lifecycle-automations/)
- [Hitting the mark: Black Friday 2017](https://dotdigital.com/resources/hitting-the-mark-black-friday/)
- [Product recommendations playbook](https://dotdigital.com/resources/product-recommendations-playbook/)
- [What is retargeting?](https://dotdigital.com/resources/what-is-retargeting/)
- [The secret life of abandoned carts](https://dotdigital.com/resources/the-secret-life-of-abandoned-carts/)
- [Email essentials: how to create a welcome program](https://dotdigital.com/resources/email-essentials-how-to-create-a-welcome-program/)
- [Calculate your email marketing ROI](https://dotdigital.com/resources/calculate-your-email-marketing-roi/)
- [How to get customers to repeat their purchase](https://dotdigital.com/resources/how-to-get-customers-to-repeat-their-purchase/)
- [Email essentials: how to collect customer data](https://dotdigital.com/resources/email-essentials-how-to-collect-customer-data/)
- [Email essentials: how to grow your mailing list](https://dotdigital.com/resources/email-essentials-how-to-grow-your-mailing-list/)
- [A B2B guide to customer lifecycle marketing](https://dotdigital.com/resources/a-b2b-guide-to-customer-lifecycle-marketing/)
- [3 segmentation tactics for ultimate success](https://dotdigital.com/resources/3-segmentation-tactics-for-ultimate-success/)
- [Email marketing 101: Deliverability](https://dotdigital.com/resources/email-marketing-101-deliverability/)
- [DMA Email Benchmarking Report](https://dotdigital.com/resources/dma-email-benchmarking-report/)
- [10 winning automations for B2B ecommerce](https://dotdigital.com/resources/10-winning-automations-for-b2b-ecommerce/)
- [Social media marketing planner](https://dotdigital.com/resources/social-media-marketing-planner/)
- [Email marketing campaign planner](https://dotdigital.com/resources/email-marketing-campaign-planner/)
- [Content marketing plan](https://dotdigital.com/resources/content-marketing-plan/)
- [How to implement your omnichannel strategy](https://dotdigital.com/resources/how-to-implement-your-omnichannel-strategy/)

## Videos
- [The advantage of AI for B2B segmentation](https://dotdigital.com/videos/ai-for-b2b-segmentation/)
- [Not-for-profit: Soft opt-in for UK charities](https://dotdigital.com/videos/not-for-profit-not-soft-opt-in-for-uk-charities/)
- [How to drive revenue with SMS in 3 steps](https://dotdigital.com/videos/drive-revenue-with-sms/)
- [Using data to signal and scale outreach](https://dotdigital.com/videos/using-data-to-signal-and-scale-outreach/)
- [Authentic Marketing vs AI](https://dotdigital.com/videos/authentic-marketing-vs-ai/)
- [Not-for-profit: Closing the loop between engagement and revenue](https://dotdigital.com/videos/closing-the-loop-between-engagement-and-revenue/)
- [Build a B2B commerce experience buyers actually want to use](https://dotdigital.com/videos/build-a-b2b-commerce-experience-buyers-actually-want-to-use/)
- [How to rethink your loyalty strategy for bigger wins](https://dotdigital.com/videos/yotpo-dotdigital-loyalty-webinar/)
- [Not-for-profit: Automation that converts: Welcome journeys and re-engagement campaigns](https://dotdigital.com/videos/charity-mini-series-automation/)
- [Not-for-profit: Smarter segmentation and higher yield for donor insights and dynamic campaigns](https://dotdigital.com/videos/charity-series-segmentation/)
- [Hitting the mark – campaigns that work](https://dotdigital.com/videos/hitting-the-mark-campaigns-that-work/)
- [Discover Dotdigital: Moving beyond the inbox to create connected customer journeys](https://dotdigital.com/videos/moving-beyond-the-inbox-to-create-connected-customer-journeys/)
- [Discover Dotdigital: Design automations that deliver results in half the time](https://dotdigital.com/videos/design-automations-that-deliver-results-in-half-the-time/)
- [New year fundraising trends and year-end tactics](https://dotdigital.com/videos/new-year-fundraising-trends-and-year-end-tactics/)
- [The anatomy of a modern CMO: From dashboards to vision](https://dotdigital.com/videos/the-anatomy-of-a-modern-cmo/)
- [Turn clicks into customers with smarter automation](https://dotdigital.com/videos/turn-clicks-into-customers-with-smarter-automation/)
- [Discover Dotdigital: Build, personalize, and send emails faster than ever](https://dotdigital.com/videos/build-personalize-and-send-emails-faster-than-ever/)
- [How marketers should leverage trust in their marketing](https://dotdigital.com/videos/gain-trust-and-relevancy-with-trustpilot-and-dotdigtial/)
- [Dotlive: Copywriting bootcamp](https://dotdigital.com/videos/dotlive-copywriting-bootcamp/)
- [Turn site shoppers into subscribers that stick around](https://dotdigital.com/videos/turn-site-shoppers-into-subscribers/)
- [Discover Dotdigital: Declutter your data and build a clearer picture of every customer](https://dotdigital.com/videos/declutter-your-data-and-build-a-clearer-picture-of-every-customer/)
- [3 steps to take your mobile marketing from zero to hero](https://dotdigital.com/videos/3-steps-to-take-your-mobile-marketing-from-zero-to-hero/)
- [Discover Dotdigital: How web personalization helps you drive more conversions](https://dotdigital.com/videos/how-web-personalization-helps-you-drive-more-conversions/)
- [6 steps to refresh your email campaigns](https://dotdigital.com/videos/6-steps-to-refresh-your-email-campaigns/)
- [Cursed campaigns and marketing confessions](https://dotdigital.com/videos/cursed-campaigns-and-marketing-confessions/)
- [B2B quick wins you can’t afford to miss](https://dotdigital.com/videos/b2b-quick-wins/)
- [Are we normal? The truth behind modern marketing teams](https://dotdigital.com/videos/truth-behind-modern-marketing-teams/)
- [Ecommerce Success: Seager & Dotdigital](https://dotdigital.com/videos/ecommerce-success-seagar/)
- [Charity marketing after the UK data reform](https://dotdigital.com/videos/charity-marketing-after-the-uk-data-reform/)
- [BFCM unpacked: Fresh insights & proven tactics for savvy marketers](https://dotdigital.com/videos/bfcm-unpacked/)
- [Win giving season with outreach donors actually want](https://dotdigital.com/videos/win-giving-season/)
- [How marketers are winning using segmentation and automation](https://dotdigital.com/videos/how-marketers-are-winning-using-segmentation-and-automation/)
- [Ultimate marketing playbook live](https://dotdigital.com/videos/ultimate-marketing-playbook-live/)
- [How to go from overwhelmed to overachieving with AI](https://dotdigital.com/videos/how-to-go-from-overwhelmed-to-overachieving-with-ai/)
- [Automation & personalization: How AI is shaping the modern marketer](https://dotdigital.com/videos/automation-personalization-how-ai-is-shaping-the-modern-marketer/)
- [Let’s talk WhatsApp: All the essentials and your questions answered](https://dotdigital.com/videos/lets-talk-whatsapp-all-the-essentials-and-your-questions-answered/)
- [Unlocking the Power of Whatsapp](https://dotdigital.com/videos/unlocking-the-power-of-whatsapp/)
- [3 reasons personalization is a must-have](https://dotdigital.com/videos/3-reasons-personalization-is-a-must-have/)
- [Small marketing teams, big results](https://dotdigital.com/videos/small-marketing-teams-big-results/)
- [Smarter marketing strategies with effortless automation](https://dotdigital.com/videos/smarter-email-automation-strategies/)
- [Sustainable Success: Impactful marketing with RealNZ](https://dotdigital.com/videos/sustainable-success/)
- [How to create an abandoned cart automation flow](https://dotdigital.com/videos/how-to-create-an-abandoned-cart-automation-flow/)
- [How to create an event automation flow](https://dotdigital.com/videos/how-to-create-an-event-automation-flow/)
- [How to create a re-engagement automation flow](https://dotdigital.com/videos/how-to-create-a-re-engagement-automation-flow/)
- [How to create a birthday automation flow](https://dotdigital.com/videos/how-to-create-a-birthday-automation-flow/)
- [How to create a welcome automation flow](https://dotdigital.com/videos/how-to-create-a-welcome-automation-flow/)
- [Work louder: 5 ways to amplify your impact as a marketer](https://dotdigital.com/videos/work-louder-5-ways-to-amplify-your-impact-as-a-marketer/)
- [Unlock the power of mobile marketing](https://dotdigital.com/videos/unlock-the-power-of-mobile-marketing/)
- [Leveraging genAI for superior ecommerce customer experiences](https://dotdigital.com/videos/leveraging-genai-for-superior-ecommerce-customer-experiences/)
- [How to turn your data into smart segments that drive revenue](https://dotdigital.com/videos/how-to-turn-your-data-into-smart-segments-that-drive-revenue/)
- [How to turn your data into smart segments that drive revenue – Americas](https://dotdigital.com/videos/how-to-turn-your-data-into-smart-segments-that-drive-revenue-americas/)
- [2025 marketing trends and predictions](https://dotdigital.com/videos/2025-marketing-predictions-and-trends/)
- [Gen Z: How to win the next generation’s loyalty](https://dotdigital.com/videos/how-to-win-genzs-loyalty/)
- [Extend your reach: Facebook, push and Google Ads extensions](https://dotdigital.com/videos/extend-your-reach-webinar/)
- [What will replace GDPR: New privacy and data regulations](https://dotdigital.com/videos/what-will-replace-gdpr-new-privacy-and-data-regulations/)
- [How MMS and SMS can transform your mobile marketing](https://dotdigital.com/videos/mms-and-sms-transform-mobile-marketing/)
- [Understanding the new Google and Yahoo inbox standards](https://dotdigital.com/videos/exploring-new-inbox-standards/)

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## 
- [DD Frames Online LTD](https://dotdigital.com/?p=1606)
- [Helen of Troy](https://dotdigital.com/?p=183)
- [TUS](https://dotdigital.com/?p=182)
- [Polaris](https://dotdigital.com/?p=181)
- [Qlever](https://dotdigital.com/?p=180)

## Case Studies
- [How NHS Blood &amp; Transplant uses WhatsApp to reduce no-shows and save lives](https://dotdigital.com/case-studies/nhs-blood-transplant/): NHS Blood &amp; Transplant has been using Dotdigital since 2014. For over a decade, SMS has been a cornerstone of how they communicate with donors - sending up to 50,000 messages every day to attract new donors, keep appointments, and encourage people to give again.
- [Macmillan turns its lowest-performing emails into its highest-engaging channel with SMS](https://dotdigital.com/case-studies/macmillan-turns-its-lowest-performing-emails-into-its-highest-engaging-channel-with-sms/): Macmillan Cancer Support is one of the UK&#039;s largest charities, providing physical, financial, and emotional support to people living with cancer. With around 15 internal teams running fundraising and engagement campaigns, their marketing operation is complex, cross-functional, and always busy.
- [How Great Rail Journeys builds trust across a 6-month booking journey](https://dotdigital.com/case-studies/how-great-rail-journeys-builds-trust-across-a-6-month-booking-journey/): Great Rail Journeys has been running escorted rail tours for over 50 years, taking customers across Europe, Canada, India, New Zealand, and beyond. They operate two brands: Great Rail Journeys in the UK and Vacations by Rail in the US.
- [How Plugin Boutique achieved 7x ROI with email personalization](https://dotdigital.com/case-studies/how-plugin-boutique-achieved-7x-roi-with-email-personalization/): Plugin Boutique has grown into the world’s biggest music software marketplace since launching in 2012, selling over 9,000 products from 300+ brands.
- [How Ultima Media keeps four B2B brands, a global audience, and 70+ automations running in sync](https://dotdigital.com/case-studies/ultima-media/): Ultima Media publishes four specialist B2B titles for the global automotive industry: Automotive Logistics, Automotive Manufacturing Solutions, Car Design News, and Automotive Digital Transformation, covering the full automotive value chain, from design and manufacturing through to supply chain and technology.
- [Dreams unlocks 20X ROI with AI recommendations and unified customer data](https://dotdigital.com/case-studies/dreams-unlocks-20x-roi-with-ai-recommendations-and-unified-customer-data/): For over 30 years, Dreams has been the UK’s leading bed retailer, with stores across the country and a growing online presence. But here’s the thing about selling beds: people don’t impulse-buy them. It’s a considered purchase that often involves multiple touchpoints before someone commits.
- [Arena Racing Company grows CRM revenue by 79% after switch from Salesforce to Dotdigital](https://dotdigital.com/case-studies/arena-racing/): Arena Racing Company (ARC) is the UK’s largest horse racing operator, with 16 racecourses and 5 greyhound tracks spread across the country. On any given week, there are dozens of events to promote, thousands of tickets to sell, and a customer base that spans casual day-trippers and die-hard racing fans.
- [How Firestar Toys drives 16x ROI with Dotdigital](https://dotdigital.com/case-studies/how-firestar-toys-drives-16x-roi-with-dotdigital/): Firestar Toys is one of the leading producers of custom-printed LEGO parts and accessories. Founded in 2008, the UK-based company designs, prints, and 3D-prints minifigures and upgrade parts that LEGO doesn’t make.
- [How Glasscare&#8217;s AI damage assessment and SMS integration cut claims time across 10 countries](https://dotdigital.com/case-studies/how-glasscares-ai-damage-assessment-and-sms-integration-cut-claims-time-across-10-countries/): For more than 25 years, Glasscare Ltd has been the UK’s leading independent car glass claims specialist. They partner with all major approved windscreen repair and replacement providers, delivering seamless claim handling for insurers and fleets, from policy validation to fraud prevention, backed by consistent quality and guaranteed workmanship.
- [How Ngahuia Group unified martech to drive cross‑brand growth](https://dotdigital.com/case-studies/ngahuia-group/): Ngahuia Group is one of New Zealand’s largest retail groups, operating widely recognised brands. These include The Outlet, which offers a broad range of apparels, footwear, and gears at discounted prices; Torpedo7, which specialises in outdoor and adventure equipment; and Number One Shoes and Hannahs, two of the country’s most established footwear retailers.
- [Max Spielmann drives 41% peak season revenue growth while cutting sends by 63%](https://dotdigital.com/case-studies/timpson-group/): For over 70 years, Max Spielmann has been helping UK customers turn their memories into something they can hold. As part of the Timpson Group, Max Spielmann specializes in photo printing, personalized gifts, and same-day services across stores in supermarkets and high streets nationwide.
- [How Harlow Timber re-engaged inactive customers with joined up online and offline marketing](https://dotdigital.com/case-studies/harlow-timber/): Harlow Timber Group isn’t your average timber &amp; associated products supplier. Based in the Midlands, with a wide network nationally covering all your timber needs. From various Timber Centre stores, to a multi million pound growing E-commerce business along with dedicated Timber Systems, Stables &amp; Shelters and Manufacturing departments.Their marketing team? Just two people. That means every campaign has to count, and every channel has to prove its worth.
- [How Cardiff City FC scored a 12.5x ROI with cart abandonment triggers](https://dotdigital.com/case-studies/cardiff-city-football-club/): Cardiff City FC is more than a football club – it’s the beating heart of the city. Before matchday, fans flock to two online destinations: the ticketing site and the retail store.
- [How Anthem Publishing turned limited resources into unlimited personalization](https://dotdigital.com/case-studies/vegan-food-and-living-by-anthem-publishing/): Anthem Publishing runs six core magazine brands. With titles like Vegan Food &amp; Living, Women’s Running, Classic Pop, and Colouring Heaven, they’re all about helping people dive deeper into their passions. Each brand has its own editorial site, shop, newsletter, and community.
- [B2B brand engages with 52% more customers thanks to smart marketing automation](https://dotdigital.com/case-studies/essentra-components/): For more than 70 years Essentra Components has been manufacturing precision metal and plastic products to support projects across the globe.
- [Würth UK boosts sales by £800k with personalization](https://dotdigital.com/case-studies/wurth-uk/): Würth UK is a B2B company supplying essential products to the automotive, agriculture, and construction industries. Its online store stocks more than 60,000 items.
- [Parcelhero delivers four-fold revenue growth with Dotdigital](https://dotdigital.com/case-studies/parcelhero/): Each year billions of packages are sent using a highly competitive courier service industry. The market is growing rapidly the global market is expected to be worth $648bn and the UK market £25bn by 2030. Driving this growth in the UK is Parcelhero. The market leading online parcel delivery service operates a popular price comparison website, that brings together the delivery services of the world’s biggest carriers, including UPS, DHL, FedEx and DPD to offer customers savings of up to 60%.
- [Automation, AI and Meta retargeting is a winning combination for Champion Europe](https://dotdigital.com/case-studies/champion-europe/): Champion Europe is a leading designer, marketer, and distributor of athletic apparel, footwear, and accessories across Europe, Africa, and the Middle East. They are headquartered in Italy and have a design, development, and sourcing center there. The brand, born from sport, focuses on innovative design and product testing to ensure quality.
- [How a personalized welcome email boosted RealNZ’s click-through rate by 8x YoY](https://dotdigital.com/case-studies/realnz/): RealNZ is a New Zealand-based tourism company offering world-class experiences across the country, from scenic cruises through Milford and Doubtful Sounds to adventure activities in Queenstown. With a legacy dating back to the 1950s, RealNZ is the country’s visitor gateway to both the natural beauty of New Zealand, and the conservation work necessary to help preserve it. Their subsidiary, Cardrona &amp; Treble Cone, is home to the country’s biggest ski resort, catering to both casual visitors and professional athletes.
- [Harvey &amp; Thompson achieves £150k new sales revenue in first 10 weeks with Dotdigital](https://dotdigital.com/case-studies/harvey-thompson/): Harvey &amp; Thompson (H&amp;T) is the UK’s largest pawnbroker and one of the largest retailers of high-quality pre-owned and new jewellery and watches. The company has built and maintained its reputation over more than 120 years, continuously evolving to meet the needs of its customers both on the high street (where it has been a constant presence since 1897) and online.
- [Direct Supply drives the adoption of robotics in the senior healthcare sector with Dotdigital&#8217;s email program](https://dotdigital.com/case-studies/direct-supply/): Direct Supply empowers senior care providers with innovative solutions to tackle their biggest challenges. From smart procurement and powerful building management tools to expert support and services, Direct Supply helps providers operate more efficiently and plan with confidence. Backed by decades of industry experience and a resilient, data-driven supply chain, we’re dedicated to improving outcomes, optimizing budgets and enhancing care environments across the continuum.
- [Snuggle Hunny increases click engagement by 1100% with Dotdigital](https://dotdigital.com/case-studies/snuggle-hunny/): To ensure Snuggle Hunny had the ideal foundations in place to realize the huge potential of the brand, it migrated to the Shopify Plus ecommerce platform in 2024. In addition to providing a website that its consumer and wholesale business customers could depend upon, the company wanted to put a strategy in place to add greater levels of personalization to its email communications.
- [Wittner increases lifetime customer value by 86% with Dotdigital](https://dotdigital.com/case-studies/wittner/): Established in 1912, Wittner was the first mail-order footwear business in Australia. Today it is one of the country’s leading footwear brands, however, the company retains the forward-thinking philosophy of its founder that “the goodwill and friendship of old customers means a lot more to us than the mere sale of goods.”
- [Kele shares good fortune and increases online sales by 26% with Chinese New Year 2025 email campaign](https://dotdigital.com/case-studies/kele/): Kele began as a bakery in Western Singapore in 1983. Since then, the company has featured in the prestigious Michelin Guide and is famed across the country for its signature traditional pineapple tarts, which can be ordered online, alongside its collaboration collection with brands such as Pokémon, Whittard, and Gryphon Tea.
- [Lockhart Catering Equipment makes £50k in 90 days with bundle recommendations from Dotdigital](https://dotdigital.com/case-studies/lockhart-catering/): The company wanted to hyper-personalize the customer experience across its ecommerce website and email marketing, to ensure that every customer is presented with product recommendations and pricing bespoke to their organization. This challenge was complicated by the hundreds of price lists the company manages across its many thousands of customer accounts.
- [Daily&amp;Co increases footfall to its new Singapore store with SMS from Dotdigital](https://dotdigital.com/case-studies/dailyco/): Daily&amp;Co is a Korean company specializing in lifestyle, activewear and beauty products, sold online and in-store. The company opened a concept store located at the Marina Square shopping mall in the heart of the shopping, dining, entertainment and cultural hub of Singapore’s Marina Centre.
- [Goodwood doubles race weekend ticket sales with AI-generated SMS campaign](https://dotdigital.com/case-studies/goodwood/): Goodwood is England’s greatest sporting estate and home of the Dukes of Richmond since 1697. Renowned for creating exceptional experiences, the estate hosts a number of world-renowned events including the Festival of Speed presented by Mastercard, the Goodwood Revival and horseracing at its spectacular racecourse which is set against the backdrop of the South Downs. Each year, Goodwood Racecourse hosts 19 days of racing with the world-famous Qatar Goodwood Festival or ‘Glorious Goodwood’ taking pride of place as the highlight of the British flat racing season.
- [Marshalls Garden grows revenue from email marketing by 61% to £1.7 million with Dotdigital](https://dotdigital.com/case-studies/marshalls-garden/): Marshalls Gardens is a UK online specialist gardening retailer that is run by gardeners for gardeners. Founded over 75 years ago, the company’s heritage and expertise is the supply of vegetable seeds and plants, including seed potatoes, onion sets, fruit plants and trees, to grow-your-own gardens.
- [Mountain Warehouse uses Dotdigital&#8217;s WinstonAI to increase email open rates to over 40%](https://dotdigital.com/case-studies/mountain-warehouse/): Every marketer faces the challenge of creating attention-grabbing headlines for email campaigns that increase the likelihood of their customer communications being opened. The team at Mountain Warehouse spent excessive amounts of time brainstorming, attempting to come up with fresh and compelling subject lines and pre-headers. Jess Dunne at Mountain Warehouse explains: “We often found ourselves struggling with repetitive language, which limited our creativity and the overall impact of our emails.”
- [The Royal Ballet School achieves remarkable conversion rate increase with Dotdigital automation](https://dotdigital.com/case-studies/royal-ballet-school/): The Royal Ballet School in London is an international centre of excellence for dance. It has developed a collection of online courses that inspire young dancers and supplement their training. These classes give a one-of-a-kind opportunity for dancers to explore and strengthen their ballet technique under the expert guidance of The Royal Ballet School teachers.
- [Blue Sea Holidays improves the customer experience for holidaymakers from destination to departure with Dotdigital](https://dotdigital.com/case-studies/blue-sea-holidays/): Beginning the search for the perfect family holiday can be exciting and stressful. Whether choosing short or long haul, a sandy beach, city break, luxury hotel or cruise, the first step is choosing the destination.
- [How CERES TAG revolutionized their marketing strategy with Dotdigital](https://dotdigital.com/case-studies/ceres-tag/): In their unique space as both a retail and technology company, CERES TAG partnered with Dotdigital in December 2021 to uplift their marketing tech stack with a bespoke solution that would connect with all other platforms.
- [Neal’s Yard Remedies transforms cart abandonment success with 419% increase in revenue](https://dotdigital.com/case-studies/neals-yard-remedies/): Starting in a quiet corner of Covent Garden, London, in 1981, Neal’s Yard Remedies is a modern apothecary, handcrafting natural and organic health and beauty products. Today, the company is a global leader, with a growing presence across five continents that includes stores and a thriving online store, which is the fastest-growing part of the business.
- [Nutri Advanced delivers added value to its supplement customers with hyper-personalized email](https://dotdigital.com/case-studies/nutri-advanced/): One of Nutri Advanced’s best-selling products is its award-winning magnesium glycinate tablets, which customers purchase to help support a variety of health concerns including, sleep, muscle recovery, stress, energy levels and for overall health.
- [How 4Cabling increased revenue by 20% with a simple AI product recommendation feature](https://dotdigital.com/case-studies/4cabling/): 4Cabling is a leading Australian direct-to-consumer (D2C) manufacturer, wholesaler, and retailer of cabling and electrical accessories. With a solution that offers quality products at the best price to consumers, the brand has since grown to four warehouses scattered around Australia in Brisbane, Sydney, Melbourne, and Perth. 4Cabling engaged with Dotdigital in 2020 at a time when it was focused on uplifting its marketing automation programs and needed a fresh start on a simpler and more intuitive platform.
- [Building success through personalized email journeys](https://dotdigital.com/case-studies/protech/): Protech, a Florida-based supplier of building and construction materials, partnered with Dotdigital, a customer experience and data platform (CXDP), to transform its customer engagement strategy. By leveraging the Dotdigital platform Protech are now able to create personalized email journeys throughout the sales cycle, driving significant revenue growth and customer engagement.
- [ergoPouch doubled its customer database with just two automated campaigns](https://dotdigital.com/case-studies/ergopouch/): Since launching in 2009, ergoPouch products are now stocked in retailers in 45 countries worldwide, with online stores in AU, US, and UK. ergoPouch partnered with Dotdigital in 2020 to align the brand’s rapid rate of customer growth with elevated marketing offerings involving personalization and automation. With a focus on customer experience, the brand has achieved incredible growth through marketing automation programs.
- [Bristol Airport soars with automated cross-selling via email marketing](https://dotdigital.com/case-studies/bristol-airport/): Bristol Airport is a major international airport located in the southwest of England. It’s the eighth largest airport in the UK in terms of passenger traffic, having facilitated 9 million passengers in 2019. The airport offers flights to over 110 destinations, both domestic and international, including Europe, Africa, Asia, and North America.
- [Youngevity experiences a 7.7% conversion rate boost through personalization and automation strategies](https://dotdigital.com/case-studies/youngevity/): Youngevity is a leading global online health and wellness business based in California. The company previously relied on Bronto for its email marketing needs. However, as Bronto’s services were coming to an end, Youngevity found itself in need of a new solution.
- [DCX and Dotdigital help deliver impactful SMS messaging for The Co-operative Bank](https://dotdigital.com/case-studies/paragon-dcx/): With a laser focus on driving better customer engagement, capturing insights for better decisions, streamlining business operations, and driving commercial growth, DCX helps organizations around the world drive more memorable customer experiences and deliver even greater business impact. One organization that benefited significantly from the expertise and dynamic skill set at DCX was The Co-operative Bank.
- [TRACT Optics deliver 17x ROI using MMS messaging](https://dotdigital.com/case-studies/tract-optics/): TRACT Optics have been established for eight years, but operate in an industry where most of its competitors are over 100 years old. Therefore, brand awareness and differentiation are key.
- [The power of AI increased Rodalink Bike Store conversion rate by 252%](https://dotdigital.com/case-studies/rodalink/): In early 2023, Rodalink partnered with Dotdigital to upgrade its marketing automation capabilities with a focus on tracking results with transparency and ease. When selecting Dotdigital it needed more than just an average vendor, but a partner in marketing that would provide reliable support. Through Dotdigital’s guidance, Rodalink Bike Store has achieved phenomenal growth in its marketing automation programs.
- [Feel Good Contacts boosts app downloads and sales through personalized SMS campaigns](https://dotdigital.com/case-studies/feel-good-contacts/): Feel Good Contacts is an online retailer based in the United Kingdom that provides affordable contact lenses and eye care products. They serve customers not only in the United Kingdom but also in the Republic of Ireland and France. In addition to contact lenses, they collaborate with leading sunglasses brands to offer designer shades at discounted prices.
- [Lee &amp; Wrangler achieve 6x ROI using personalized abandoned carts](https://dotdigital.com/case-studies/lee-and-wrangler/): The Indian arm of the US jeans brands, Lee and Wrangler, is managed by Ace Turtle, a performance marketing company. To increase sales and customer engagement amid the COVID-19 pandemic, the brand set its sights on strengthening its ecommerce distribution channels with marketing.
- [Wolves wins big with cart abandonment emails and personalization tactics](https://dotdigital.com/case-studies/wolves/): Wolverhampton Wanderers Football Club recovers lost cart abandonment revenue and increases average order value.
- [Dotdigital provides customer clarity for Vision Direct with email acquisition and cart abandonment strategy](https://dotdigital.com/case-studies/vision-direct/): Vision Direct increases its marketing database and email click-through rate.
- [Rip Curl sales swell by more than 10% with eCommerce personalization](https://dotdigital.com/case-studies/rip-curl/): Rip Curl recovered abandoned cart revenue and increased online sales.
- [MyOptique Group has an expert eye for real-time marketing](https://dotdigital.com/case-studies/myoptique-group/): MyOptique Group is driven by a passion to provide the best possible customer experience through constant innovation. Its online retail brands – Glasses Direct, Sunglasses Shop and EyewearBrands – lead the European optical industry and were the first to introduce features such as the online sale of prescription eyewear, free home trials and virtual mirrors.
- [Look Fabulous Forever gives their website a makeover with onsite personalization](https://dotdigital.com/case-studies/look-fabulous-forever/): Look Fabulous Forever boosts conversion rate, recovers lost cart abandonment revenue, and increases customer loyalty.
- [Getting Personal sees sales uplifts with dynamic name personalization and triggered emails](https://dotdigital.com/case-studies/getting-personal/): Getting Personal increases sales and recovers lost cart abandonment revenue.
- [Euroffice drives 51% revenue increase with smart automation](https://dotdigital.com/case-studies/euroffice/): How the UK’s leading office supplies provider uses Dotdigital’s personalization platform to recover revenue, retain customers, and keep buyers coming back
- [Dormeo increases sales and AOV with product recommendations, triggered emails and more](https://dotdigital.com/case-studies/dormeo/): Dormeo brought on Dotdigital to increase the effectiveness of their eCommerce marketing.
- [Direct365 recovers 18.6% more carts with automatic optimization](https://dotdigital.com/case-studies/direct365/): Direct365 is an established and trusted partner for businesses across the UK, providing commercial waste services, washroom hygiene services, janitorial supplies, facilities and building maintenance, workplace safety and testing and confidential shredding services.
- [Cooksongold makes their online store sparkle with personalization](https://dotdigital.com/case-studies/cooksongold/): Cooksongold is UK’s largest one-stop shop for the jewellery maker with over 19,000 products. With a large range of products across a number of categories, the ability to personalize the customer experience is important to Cooksongold. But limited IT resources meant they needed a solution to help them achieve their personalization goals. The company turned to Dotdigital. “The team and its technology is a vital element of our marketing and eCommerce team. In fact, everything we have ever asked of them has been answered and addressed the same day,” says Jonathan Broadhurst, Ecommerce Executive at Cooksongold.
- [Awaze boosts conversion rates for Cottages.com and Hoseasons with abandonment emails](https://dotdigital.com/case-studies/awaze/): Awaze uses Fresh Relevance to ramp up the converting power of their email campaigns for Cottages.com and Hoseasons. We caught up with Tina Calder, Head of Customer Retention to learn more about how Fresh Relevance empowers them to engage and convert more customers with triggered and bulk emails.
- [Buyagift experience significant sales uplifts with Dotdigital Personalization](https://dotdigital.com/case-studies/buyagift/): Buyagift boosts sales, increases ID rate and increases email open and click-through rates.
- [Animed Direct sees revenue uplifts with abandonment emails and dynamic content](https://dotdigital.com/case-studies/animed-direct/): Animed Direct recovers lost cart abandonment revenue, increases their ID rate and drives newsletter sign-ups.
- [Shorty&#8217;s Liquor uses reminder program to drive 99% gift redemption rate](https://dotdigital.com/case-studies/shortys/): Shorty’s Liquor is a leading drinks retailer servicing corporate customers and on-premises venues in Sydney. The company was founded in 2001 by entrepreneur David Short and is headquartered in Ultimo. Its client list includes several prominent financial services, legal, and advertising businesses.
- [ScentAir sees an impressive 18% recovery rate for abandoned carts, in just six months](https://dotdigital.com/case-studies/scentair/): ScentAir came to the Dotdigital Americas team looking to provide a better ecommerce customer experience for its existing US consumer audience, and support in its ecommerce expansion into other regions. Finding a customer experience platform that offers support in various international regions was crucial to the company’s growth. Dotdigital has a strong market presence in the US, across EMEA, and in APAC. This global positioning naturally comes with in-region support and expertise, so it was a perfect fit.
- [Research agency Ipsos sees conversion rate of 69% with Dotdigital SMS campaign](https://dotdigital.com/case-studies/ipsos/): Ipsos is a leading global research agency, using the best of science, technology, and know-how to apply the principles of security, simplicity, speed, and substance to everything they do. Ipsos manages some of the largest and most prestigious survey research for private and public sector clients.
- [Beer Cartel witnesses a 36% increase in total revenue using Dotdigital](https://dotdigital.com/case-studies/beer-cartel/): Richard Kelsey and Geoff Huens started Beer Cartel in 2009 with a dream to provide beer drinkers access to excellent Australian and international beers. The best friends started their humble business in a tiny Kennards storage shed and have gone on to build a multimillion-dollar beer empire.
- [Kissed Earth uses Dotdigital for stronger customer engagement and database management](https://dotdigital.com/case-studies/kissed-earth/): Kissed Earth faced two key challenges – lack of personalized campaigns and a stagnant customer database that resulted in the team overserving existing customers. It also led to a lower conversion rate and customer engagement. In response, the brand partnered with Dotdigital to integrate automated email marketing campaigns to drive better database management, re-engagement, segmentation, and personalization.
- [Cornishware sees a surge in orders after embracing email marketing](https://dotdigital.com/case-studies/cornishware/): For nearly a century, Cornishware has been brightening the kitchens of Britain’s cooks, bakers, and tea makers with stunning striped pottery. First produced in 1924, the ceramicware uses a technique that involves scraping blue slip away from the surface to reveal white bands of clay beneath. Today, Cornishware continues to attract a loyal following from deep in the West Country. The brand even nabbed a spot on the 50 most iconic British designs in the Design Museum in London.
- [Managing a multi-brand platform is a breeze with Dotdigital](https://dotdigital.com/case-studies/sportif-usa/): In 1965, Sportif USA began as a small business in Southern California, headed by John G. Kirsch. In true entrepreneurial style, Kirsch sold tennis shorts from the back of his family’s station wagon, gradually building a reputation for quality and comfort.
- [Online sunglasses retailer, Zonnebrillen.com, sets its sights on growing its email marketing audience](https://dotdigital.com/case-studies/zonnebrillen/): Launched in 2011, Zonnebrillen.com has cemented its reputation for selling the most beautiful and sophisticated sunglasses on the market, from stylish classics to the latest trends and everything in between.
- [CostumeBox leverages marketing automation for exceptional customer engagement](https://dotdigital.com/case-studies/costumebox/): CostumeBox was launched in 2007 by Nikki Yeaman and Roma Burke with a range of just 400 costumes. The company has since grown to offer an unmatched range of more than 20,000 different products, offering a comprehensive range of fancy-dress costumes, accessories, audio visual equipment, party décor and supplies and more! To date, CostumeBox has dispatched more than 3 million costumes and party supplies to happy customers worldwide, making it easy, fun and convenient to shop anywhere, anytime.
- [Mamas &amp; Papas uses cross-channel marketing to convert every contact](https://dotdigital.com/case-studies/mamas-papas/): Mamas &amp; Papas has 40 years of experience in helping proud parents grow their family, their way. With everything from award-winning pushchairs and furniture to baby clothing and interiors, their products and services are designed to support all kinds of families on their parenting journeys.
- [Australian online retailer, Costumes.com.au, pushes creative boundaries in digital marketing with Dotdigital](https://dotdigital.com/case-studies/costumes-com-au/): Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand. Turning 13 in 2021, the company has shipped more than 500,000 costumes to date.
- [Scrutton Bland gets to know its audience like never before](https://dotdigital.com/case-studies/scrutton-bland/): Scrutton Bland had been using Dotdigital for just shy of a decade. But apart from creating and sending emails, they weren’t taking advantage of everything that the cross-channel marketing platform had to offer. Above all, the marketing team knew that they were missing out on opportunities to collect data on their clients behaviors and preferences. This meant that they weren’t able to leverage powerful marketing tools, like segmentation and automation, to personalize their communications and enrich their audience’s experiences. As a result, they saw low engagement rates on their campaigns, which remained static with each passing month.
- [A luxury hair tool brand raises the marketing bar with automation](https://dotdigital.com/case-studies/t3/): Recognizing that tools should be as unique as the hair it’s styling, T3 Micro takes an innovative approach to their products, always aiming to improve the hair styling experience, minimize styling time, and protect hair health.
- [Packaging material supplier, Signet, drives digital creativity with automated marketing campaigns](https://dotdigital.com/case-studies/signet/): From humble beginnings in 1968, Signet has grown to one of Australia’s top 100 private companies in Queensland. Headquartered in Brisbane, Signet proudly remains an Australian-owned family business with national production and warehouse facilities located across the country.
- [SkateHut targets segmented audiences with personalized email messaging](https://dotdigital.com/case-studies/skatehut/): SkateHut got its start as a small family business in 2007, and is now one of the United Kingdom’s leading skate retailers.
- [Ordnance Survey boosts email revenue by 107% through re-engagement](https://dotdigital.com/case-studies/ordnance-survey/): Emily Bennett, Communications Specialist at Ordnance Survey and winner of ‘Rising star’ at the dotties connected 2020.
- [Southampton FC&#8217;s impressive creative campaign generates £16,000 in sales](https://dotdigital.com/case-studies/southampton-football-club/): Southampton Football Club is a Premier League club competing at the highest level of professional football. In recent years, the Club has worked hard to create a unique culture to define the spirit of the team: “The Southampton Way”.
- [Visit KC embrace marketing automation to keep subscribers engaged](https://dotdigital.com/case-studies/visit-kc/): By providing marketing and sales support, Visit KC promotes both convention and leisure tourism — which plays a major role in driving economic growth.
- [Atomic Group strengthen their end-to-end customer journey with Dotdigital](https://dotdigital.com/case-studies/atomic-group/): Established in 2004 the Atomic Group is an integrated retail and footwear business, which is home to two prominent footwear brands – Homyped and Sportsco. With over 200 stockists, Homyped has been thoughtfully designing shoes to provide customers with happier and healthier feet all year round through their orthopedic footwear range since 1969. Sporting goods brand, Sportsco, was founded in 1983 and is a multi-branded retail business with 26 franchised stores across Victoria, NSW, and Queensland.
- [REEDS Jewelers&#8217; personalized online experience results in a 52% increase in revenue](https://dotdigital.com/case-studies/reeds/): From its beginnings in 1946 as a single store in Wilmington, North Carolina, REEDS has since become a true American success story as a full-service multichannel retailer with stores in 13 states and a leading ecommerce website, REEDS.com. The company strives to make every customer feel like family with personalized service, close attention to detail, lasting quality, and timeless style.
- [Converse gain greater footing in international markets with the power of live chat](https://dotdigital.com/case-studies/converse/): Best known for its Chuck Taylor All Star and One Star styles, Converse now offers a broad range of footwear and apparel designed to celebrate the individuality of every customer.
- [Online casino, MrQ, site ups the ante with omnichannel marketing](https://dotdigital.com/case-studies/mrq/): When MrQ first partnered with Dotdigital eight years ago, the online casino was in search of a platform that would help it communicate with customers through operational emails and basic marketing messages. Since then, a lot has changed. MrQ’s business has grown rapidly, and the site is more popular than ever with players. The team knew they needed to implement dynamic solutions to keep pace with demand.
- [Copa Airlines streamlines marketing automation to boost revenue by 14%](https://dotdigital.com/case-studies/copa-airlines/): Over the course of 70 years, Copa Airlines has gone from connecting two cities in Panama to consolidating itself as one of the most essential airlines in The Americas. The carrier now flies to 58 destinations in 28 countries in North, Central, and South America, and the Caribbean.
- [Le Col’s Black Friday campaign drives 398% more email revenue](https://dotdigital.com/case-studies/le-col/): Le Col’s main aim was to maximize the most important sales period of the year, driving success in the run up to the Black Friday weekend and beyond. Part of this initiative would include increasing the membership of Le Col’s loyalty program, ‘Rewards for Riding’. To engage audiences, the team wanted to speak directly to its customers – using personalization and dynamic content based on contact information. Plus, there would be a concerted effort to re-engage dormant contacts, bringing them back into the brand fold.
- [Action for Children uses cross-channel communications to help those in need](https://dotdigital.com/case-studies/action-for-children/): For over 150 years, Action for Children has worked to change the lives of vulnerable children in the UK. The charity ensures the voices of the most vulnerable are heard and it campaigns to bring lasting improvements to their lives. The money raised by its various fundraising activities means more children and families in crisis can get the help they need.
- [winedirect.com.au uses advanced product recommendations to drive sales and enhance customer personalization](https://dotdigital.com/case-studies/winedirect/): With an ever-growing influx of data following on from their increasing customer base, winedirect.com.au wanted to ensure it is marketing effectively to its broader customer base. Additionally, the retailer wanted to connect with its customers and create hyper-personalized recommendations through automated campaigns. As a result, winedirect.com.au leveraged the ongoing partnership with Dotdigital to integrate AI-driven product recommendations and address these concerns.
- [Tile Giant’s Magento integration powers revenue-generating automation](https://dotdigital.com/case-studies/tile-giant/): After a few years of upheaval, including a relocation to new premises and migration to a new Magento 2 website, agency Kanuka Digital helped to overhaul the brand’s digital presence through on-site content and SEO, while building its email marketing strategy from the ground up.
- [Royal Botanic Gardens, Kew’s welcome email drives ROAS to 2,034%](https://dotdigital.com/case-studies/royal-botanic-gardens-kew/): Kew Gardens is a major international and top London visitor attraction. The organization’s 132 hectares of landscaped gardens, and Wakehurst, its wild botanic garden, attract over 2.5 million visits every year. Kew Gardens was made a UNESCO World Heritage Site in July 2003 and celebrated its 260th anniversary in 2019, whilst Wakehurst is home to Kew’s Millennium Seed Bank, the largest wild plant seed bank in the world.
- [Lawrence &amp; Hanson boosts customer revenues through marketing automation](https://dotdigital.com/case-studies/lawrence-and-hanson/): The Lawrence &amp; Hanson team comprised two members for this project in 2019: an ecommerce manager, Patricia Mota Almeida Goncalves, and a senior marketing manager, Rachel Raschilla. Both are dotties winners for marketing team of the year (2020).
- [USA Rugby tackles member engagement with easy-to-use email marketing tools](https://dotdigital.com/case-studies/usa-rugby/): USA Rugby’s single-person email marketing team needed a marketing automation platform that was simple and easy-to-use. It needed to get up-and-running quickly with over 200,000 active members, fans, and donors it needed to communicate with on a regular basis.
- [Automotive accessories brand, TRAPO, witnesses exceptional growth in sales](https://dotdigital.com/case-studies/trapo/): Listed as the number one online bestselling car mat in Malaysia since 2016, TRAPO’s mission is to encourage a safe, hygienic, and comfortable driving experience for drivers through its innovative and reasonably priced car accessories. The brand provides a full tailor fit car mat solution for each car model, integrated with their 4.0 manufacturing model to provide a seamless online to offline experience.
- [Low Cost Glasses sees 275% boost in monthly email revenue with Dotdigital](https://dotdigital.com/case-studies/low-cost-glasses/): Low Cost Glasses was only six months old when making the decision to move to Dotdigital. The brand’s Head of Marketing had used the omnichannel marketing automation software previously and was a strong advocate not just of the platform itself, but also the high level of support that comes with it. This proved essential when starting from scratch with creating a robust customer communication plan to build an engaged database.
- [Remedy Drinks integrates Dotdigital to transform its customer engagement](https://dotdigital.com/case-studies/remedy-drinks/): With a mission to make tasty and healthy drinks available to people everywhere, Remedy has since expanded overseas into the UK, US, Canada, and Singapore. The brand has grown in popularity, building a loyal following for Remedy Kombucha starting in health food stores, independent supermarkets, and cafes; recently expanding to convenience stores and major supermarkets. Besides Kombucha, Remedy also produces Coconut Water Kefir, Switchel, Tepache and Soda, all with no sugar, naturally.
- [HobbyKing expands ‘Toys and Hobby’ market with Dotdigital’s automation solutions](https://dotdigital.com/case-studies/hobby-king/): International marketer of R/C products, HobbyKing, captures expanding ‘Toys and Hobby’ market with Dotdigital’s automation solutions.
- [Tottenham Hotspur FC drive life-long loyalty with hyper-personalized automation](https://dotdigital.com/case-studies/tottenham-hotspur/): Off the pitch, Tottenham Hotspur has a strong and successful business model centered around building a platform for long-term success, which includes a new world-class stadium. The Club always aims to provide fans, members, and partners with unforgettable digital experiences. With email as the key channel for ticketing and membership, as well as partner, retail, and soccer school operations, finding a platform powerful enough to meet the Club’s high demands was crucial.
- [Home brewing kit brand leads in digital marketing with Dotdigital’s RFM tool](https://dotdigital.com/case-studies/mr-beer/): With the overwhelming growth of its customer database, Mr. Beer faced two key challenges. First, the lack of a strong automated email engagement program, hence the team had to manually organize customer data. And second, the company wanted to up its game in capturing customer attention and increase its sales through relevant and exciting workflows. Therefore, Mr. Beer needed long-term solutions for its growing business and reached out to a range of omnichannel marketing automation solution providers.
- [Goggles4U uses powerful automation tools to acquire, convert, and retain customers](https://dotdigital.com/case-studies/goggles4u/): The main challenge that Goggles4u faced was that customers weren’t engaging over email; open rates were typically low. The brand also had challenges around list attrition and what actions to take to reduce the number of unsubscribes.
- [Icelolly boosts conversions using Facebook Audiences in automation programs](https://dotdigital.com/case-studies/icelolly/): The marketing team at icelolly.com works tirelessly to deliver personalized customer experiences. This was no better highlighted than in the brand’s 2018 dotties win: combining tech power to innovate.
- [City Lit harnesses the power of automation to re-engage dormant contacts](https://dotdigital.com/case-studies/citylit/): City Lit’s email database rose sharply due to increasing numbers of students and courses. It soon became clear that ‘batch and blast’ would no longer be effective; the brand was in need of highly segmented campaigns based on subject preferences.
- [Winning content brought fans closer to the athletes at the Winter Games](https://dotdigital.com/case-studies/team-gb/): In the lead-up to the Winter Games in PyeongChang, Team GB wanted to ensure that it had the professional assets necessary to deliver an inspirational email program for its fanbase. There was a particular need for additional resource on the ground to cover marketing activities, owing to the time difference between the UK and South Korea.
- [Two-way SMS helps gather post-flight feedback on customer satisfaction](https://dotdigital.com/case-studies/british-airways/): The management team regularly monitors customer satisfaction though the global monthly “Think Customer Survey”, alongside ongoing research and development of the BA product to mitigate the risk of brand devaluation.
- [City &amp; Guilds uses triggered messaging to deliver tailored experiences and drive ROI](https://dotdigital.com/case-studies/city-and-guilds/): Changes to the education industry saw a greater focus was being placed on cost-efficacy, improving pass rates, providing real work experience, and real employment opportunities.
- [Driving engagements with Dotdigital for Microsoft Dynamics 365](https://dotdigital.com/case-studies/royal-aeronautical-society/): The RAeS has a vast amount of data at its fingertips: 24,000 members, 400 events per year, and almost 300 corporate partners. Members include engineers, astronauts, entrepreneurs, designers, and students from across the globe – each with their own interests and preferences. The society’s business model relies heavily on membership revenue, so delivering targeted content and relevant communications that inspire members to renew is key.

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