Track personas & retarget with laser focus

dotdigital’s latest release is all about making your life easier. Ecommerce enhancements, RFM persona movement reports, multichannel improvements, and much more will all help you drive more sales, immediately engage customers, and give you a greater understanding of your data.

Engage instantly with web Chat

Connect Chat to your store or product and service pages. And, if you're on Magento, Chat is just a one-click install away.

Engage instantly with web chat

Why use Chat?

  • 55% of customers will abandon a transaction if they can’t find an answer to a question (Forrester). But Chat allows customers to get in touch, removing any barriers to sale.
  • With a 2.4x annual increase in cross- and up-sell revenue for sites with web Chat (Aberdeen Group), you’ll empower agents to offer personalized services that increase cart value.
  • Use Chat as another tool for lead scoring. Offer an exceptional experience that keeps them coming back.

What can I do with it?

  • Send and receive rich content such as tickets, receipts, product images or demo videos, or marketing collateral such as eBooks and whitepapers.
  • Capture customer information for a more enriched database and improved lead scoring.
  • Offer advice on products and services and lead upsell opportunities.

Understand and utilize customer data

Take control of the customer lifecycle with more data, both at a glance to make sure you’re on track, and in-depth for when you need to get to the bottom of key insights

Commerce intelligence sankey chart

Persona movements

  • In the last release we gave you RFM scoring, where you could see recency, frequency and monetary values of your customers, allowing you to create segments of key personas in order to enhance targeting for campaigns that convert.
  • This release, we’ve added a persona movement report, so you can see who’s transitioned from loyal to champion, and who needs nurturing to become high potential!
Retail dashboard drilldown reports

Retail dashboard drilldown reports

  • Be more empowered than ever with drilldown reports behind each of the nine tiles in the retail dashboard.
  • We’ve kept the ecommerce dashboard sleek and simple to use, but given you unique tools to drilldown under the hood for marketing magic. See everything from total revenue to how many of these are single purchase or repeat customers. Plus, if you’re a sucker for segments, you’ll love the flexibility we offer. Filter results by address books or any (custom) attributes.

Drive sales with intelligent marketing

We’ve kept the ultimate goal of any campaign at the heart of this release – revenue!

SMS throttling

SMS throttling

  • Now you can stagger your SMS sends for your campaigns.
  • Have a campaign that has a powerful call to action, but not sure your website or call center can handle all the click-through at once? No problem.
  • With SMS throttling you are in control of you sends, with campaigns being sent at your own pace.
Improved abandoned cart

Improved abandoned cart

  • Whether it’s Salesforce Commerce Cloud, Woo Commerce, Shopify, BigCommerce, or Shopware, we’re constantly updating our integrations with partners for more seamless and successful ecommerce experiences.
  • In this release, we further developed our BigCommerce abandoned cart functionality for revenue that has never been easier to recover.

I'm a customer

Chat will be rolled out and visible in your account within the next few weeks. In the meantime, if you’ve synced your orders, take a look at the retail and customer dashboards for beautiful new reporting and capabilities.

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I don’t have Engagement Cloud yet

Not to worry. If these clever features are what you're after, why not book in a demo with one of our sales reps? They'll deep-dive into the platform and tailor the features they showcase to your business’ own unique needs.

Watch a demo

Book a consultation

Get a free 15-minute consultation & demo of Engagement Cloud from a marketing expert.

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