New release:

Helping you with
the new normal

Understand and adapt to change with our latest release. Unlock meaningful data and unearth valuable actions to help weather the storms and get ahead.

See the features in action

Data that helps you understand and act

A lot of businesses are doing more with less at the moment. That’s why our latest release helps you to leverage data to pivot with ease.

Adapting quickly with optimized reporting

Data with context for actionable insights. New reporting for automation programs, and customer shopping behavior.

Keep an eye on your automations

Easily distinguish which of your campaigns are triggered when looking up reports and view crucial stats on your programs, such as customers who have enrolled, customers who have opted out, or those who have graduated and are ready for the next level of your marketing campaign. You can even create a report straight out of program builder.

Gain greater customer order insight

Deep dive into your ecommerce data to truly measure the success of your marketing. A new order screen lets your view individual customer orders. Plus, in your customer dashboard, click on your recency, frequency and monetary (RFM) personas to get a snapshot of what’s happening with your customers, as well as viewing trends over time.

The effectiveness of personalized marketing

More personality in Chat, greater message relevance using RFM segments, and added flexibility in automation with multi-decision functionality.

Chat for contextual conversations

With shopping currently almost exclusively online, live chat is the ultimate tool for sales and marketers. Chat agents now have their own avatars and name tags on show, mimicking the in-store experience. Agents will be empowered to see how high intent customers are by viewing visited pages. Plus, you can now include data capture forms in live chat: agents can capture information such as an email address or phone number in order to keep the conversation going over other channels.

More ecommerce syncs for more context in your communication

You can now sync all custom attributes in Salesforce Commerce Cloud and Shopify for more context and personalization with your customers. Shopify users can now even import tracking data including the tracking number, and website used to track, enabling you include this information in your triggered emails and SMS, cutting down on needless queries whilst improving customer experience.

Creating customer segments gets easier

When we launched our recency, monetary, and frequency (RFM) persona screen which tracks customer behavior, it proved to be so insightful, you wanted to create customer segments straight from the page. Now you can. Dynamic segments that change as your customer behavior does, allowing you to adapt and personalize like never before. We’ve also updated our BigCommerce custom connector so you can sync Customer Groups for more precise campaigns.

A new multi-decision node for branching, personalized marketing

You no longer need to choose between binary paths for your customers at each junction. The multi-decision node allows for easier orchestration of branching logic into your automation programs so that you can allow more customers to choose their own adventure. Now it’s easier than ever to send to segments in different time zones, different persona groups, or any other criteria you want to use to create truly personalized marketing experiences.

Bringing B2C strategies to B2B markets

Leverage data for elevated, personalized B2B marketing. We now support Magento B2B commerce and bring you even more Dynamics 365 functionality.

Support for Magento B2B commerce is here

Magento B2B merchants can now leverage their B2B commerce data for smarter and more effective engagements with prospects and customers in dotdigital Engagement Cloud campaigns. Magento B2B commerce users can now sync company data such as business type, name and status, sync shared catalog data, and even sync quote data, enabling you to streamline processes for sales, marketing, and even your customers.

PowerAutomate with Dynamics 365

Coming soon: Our dotdigital Engagement Cloud connector is joining the ecosystem of apps in PowerAutomate, where you’ll be able to build out workflows with ease for an elevated B2C, B2B, or hybdrid marketing experience. You’ll be able to create contacts or address books, enroll contacts into programs, and send emails and SMS, all off the back of the actions of the huge library of Dynamics apps which is growing every day.

See the feature updates in action

Watch the on-demand webinar now, to see how you can use the latest feature updates

Tune in to this on-demand webinar with our Senior Trainer, David Pyle, as he showcases the newest feature updates of Engagement Cloud.

Watch now and see how you can:

  • Keep a better eye on your automations
  • Gain greater customer order insight
  • Use chat for contextual conversations
  • Create persona segments easier
  • Personalize journeys with multi-decision branching nodes
  • Sync B2B commerce data with Magento
  • Create workflows in Dynamics 365 with PowerAutomate

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