Helping you with
the new normal
Understand and adapt to change with our latest release. Unlock meaningful data and unearth valuable actions to help weather the storms and get ahead.See the features in action
Adapting quickly with optimized reporting
Data with context for actionable insights. New reporting for automation programs, and customer shopping behavior.
Keep an eye on your automations
Easily distinguish which of your campaigns are triggered when looking up reports and view crucial stats on your programs, such as customers who have enrolled, customers who have opted out, or those who have graduated and are ready for the next level of your marketing campaign. You can even create a report straight out of program builder.
Gain greater customer order insight
Deep dive into your ecommerce data to truly measure the success of your marketing. A new order screen lets your view individual customer orders. Plus, in your customer dashboard, click on your recency, frequency and monetary (RFM) personas to get a snapshot of what’s happening with your customers, as well as viewing trends over time.
Creating customer segments gets easier
When we launched our recency, monetary, and frequency (RFM) persona screen which tracks customer behavior, it proved to be so insightful, you wanted to create customer segments straight from the page. Now you can. Dynamic segments that change as your customer behavior does, allowing you to adapt and personalize like never before. We’ve also updated our BigCommerce custom connector so you can sync Customer Groups for more precise campaigns.
A new multi-decision node for branching, personalized marketing
You no longer need to choose between binary paths for your customers at each junction. The multi-decision node allows for easier orchestration of branching logic into your automation programs so that you can allow more customers to choose their own adventure. Now it’s easier than ever to send to segments in different time zones, different persona groups, or any other criteria you want to use to create truly personalized marketing experiences.
PowerAutomate with Dynamics 365
Coming soon: Our dotdigital Engagement Cloud connector is joining the ecosystem of apps in PowerAutomate, where you’ll be able to build out workflows with ease for an elevated B2C, B2B, or hybdrid marketing experience. You’ll be able to create contacts or address books, enroll contacts into programs, and send emails and SMS, all off the back of the actions of the huge library of Dynamics apps which is growing every day.
See the feature updates in action
Watch the on-demand webinar now, to see how you can use the latest feature updates
Tune in to this on-demand webinar with our Senior Trainer, David Pyle, as he showcases the newest feature updates of Engagement Cloud.
Watch now and see how you can:
- Keep a better eye on your automations
- Gain greater customer order insight
- Use chat for contextual conversations
- Create persona segments easier
- Personalize journeys with multi-decision branching nodes
- Sync B2B commerce data with Magento
- Create workflows in Dynamics 365 with PowerAutomate