Sector: Not-for-profit

Make a difference
to your cause

Build supporter journeys, inspire your volunteers, and encourage people to donate. All through Engagement Cloud.

Join the brands leading innovation in your industry

Helping to progress your mission

Engagement Cloud: drive smart automations for results that matter

  • Reach supporters on email, SMS, and web
  • Use data from ecommerce and CRM integrations
  • Automate donor notifications and event alerts
  • Re-engage dormant supporters using display ads
  • Track your engagement throughout the donor journey
  • Deliver seamless experiences across multiple channels
  • Dedicated account management to help you grow
  • Record consent and stay GDPR-compliant

Convert
more with
automation

Generate
long-term
funding

Deliver
unforgettable
experiences

Inspire
lifetime
loyalty

Engagement Cloud keeps you on track

Master every channel and create experiences that stick with people forever

Dominate the inbox

Make your voice heard and engage your audience with email:

  • Use marketing preferences to deliver relevant campaigns
  • Show different fundraising events and donation options with dynamic content 
  • Build emails in minutes with EasyEditor, then test how they look in the inbox
  • Create and save templates for your different campaigns

Direct reach guaranteed

Make sure important updates are read immediately using SMS:

  • Send must-have details for marathons and volunteer days
  • Confirm gift-giving and direct-debit payments directly with donors
  • Inform supporters on how their donations make a difference
  • Communicate meeting points for any pre-booked fundraising activities

Hand-hold on mobile

Drive actions and retain support using push to deliver essential information:

  • Alert marathon runners of their start time and meeting point in app
  • Motivate supporters with encouraging push notifications
  • Deliver time-critical information, such as event countdowns
  • Promote your charitable activities as and when they happen 

Reach social audiences

Motivate support on social channels with 1-2-1 conversations:

  • Answer customer service questions in a flash
  • Assist people with event- or activity-based queries
  • Deliver information via Facebook Messenger
  • Provide ongoing support for donors and fundraisers  

Target with relevancy

Bring your supporters back using display and re-targeting ads:

  • Re-target abandoned browsers and encourage them to donate online
  • Promote location-specific events based on browsing history
  • Actively target previous activity participants, such as marathon runners 
  • Use lists to exclude any audiences who you don’t want to see your ads

We'll help you sprint to success

Engagement Cloud's intelligent and intuitive tools make long-winded tasks simple

Master lifecycle marketing

Work smarter, not harder, by utilizing powerful automated marketing features:

  • Automate transactions such as donation receipts and event confirmations
  • Enroll supporters onto automation programs designed to help them reach their fundraising goals 
  • Send pre- and post-activity updates
  • 30 pre-built programs make setting up campaigns easy

Get the right person, every time

Keep your communications relevant and drive conversions in the process:

  • Segment based on whether supporters have reached their donation goal or not
  • Know who likes running marathons and who likes organizing bake sales 
  • Sync CRM data to deliver hyper-relevant content that spurs people to act
  • Prompt unengaged supporters to start another fundraising campaign 

Campaigns as unique as your supporters

Drive your support base into action using intelligent personalization:

  • Use dynamic content to send messages based on fundraising preferences
  • Capture web behavior to maximize donations and fuel fundraising intent 
  • Understand what supporters care about and use this to personalize
  • Deliver 1-2-1 content using advanced liquid script

Boost performance by optimizing every send

Know what works and what doesn't so every campaign hits the mark:

  • Track links to uncover what causes people care about
  • Discover what time and day sends get the most opens
  • Tag campaigns to produce reports on specific causes or activity types
  • View Google Analytics reports from every campaign overview page

Keep your eyes on the finish line

Free nonprofit-related resources to help you drive results

Case Study

National Gallery

Email is cultivating personal art journeys.

Download
Factsheet

Engagement Cloud for NFP

Engage audiences in more meaningful ways.

Download
Case Study

Royal Aeronautical Society

Driving meaningful messages with Dynamics CRM.

Download

Empower your cause today

Schedule a one-to-one platform demo to learn more about Engagement Cloud

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Discover the data-driven features that will empower your teams to engage customers at scale.

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