dotdigital for events

Boost registrations, maximize attendance, and secure follow-ups from every interaction.

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Engage attendees with SMS and email event marketing

Event communications that seamlessly reach and engage your community

Broadcast SMS | dotdigital

Email is the best channel for event recruitment and it’s what we do best. The most organized events marketer on the planet wouldn’t have time to have one-on-one conversations with every customer, but personalized, relevant conversations are what drives conversion in today’s faster, smarter world. With multiple touchpoints to consider, dotdigital’s email marketing automation tools gives you the power to engage with prospects, registrants, and delegates throughout every stage in your events cycle.

Adding SMS into the mix can help you nail your attendance goals. Sending out reminders via text is the best way to ensure delegates receive information straight to their mobile device. With 98% open rates, SMS marketing is the perfect channel to ensure event attendees have everything they need in the palm of their hand.

Boost events with intuitive lead scoring

Activate attendees with timely and relevant marketing automations

Buyers journey | dotdigital

Events are a great way to score leads. Activities like registering, attending, and visiting stands at roadshow events can help you identify the hottest leads for your sales teams to target.

Using lead scoring, you can trigger key marketing automations to usher customers down the marketing funnel. You no longer have to worry about manually checking who in your marketing list has engaged with your event marketing. Scoring activities and interactions means you can build complete customer lifecycle journeys.

Automating event logistic communications and post-event follow-up are just a couple of ways Engagement Cloud’s lead scoring will make your event marketing simpler.

Some people you meet at an event might not be ready to buy, or perhaps not suitable but fear not, you can still use the data you collect you enroll these contacts automatically into bespoke nurture or BAU sequences for your business.

Want to find out more about dotdigital for events marketing?Book a personalized demo

Integrated with your favorite event technology

Manage messages and attendees across multiple events with ease


Eventbrite is one of the most used events management and ticketing services around. By November 2020, attendees were spending 34x more time attending online events than they had been in January that same year.

dotdigital’s Eventbrite integrations let you seamlessly manage all your event promotion and after-event experiences through one platform. Sync event data, attendee lists, purchase and refund data from your Eventbrite account directly to Engagement Cloud.

The Eventbrite integration allows you to…

  • Trigger emails populated with additional info pulled from your Eventbrite page
  • Send email and SMS event reminders a few days before to maximize attendance
  • Create post-event automation campaigns and engage event attendees beyond the event
  • Add event registrants to lead nurture campaigns and keep them engaged post-event
  • Send event attendees feedback surveys as they check-out from an event
  • Automate SMS messages at event kick-off and during an event

Ready to get started?

See why dotdigital is the essential companion
for your event campaigns in our quick demo