Email is the best channel for event recruitment and it’s what we do best. The most organized events marketer on the planet wouldn’t have time to have one-on-one conversations with every customer, but personalized, relevant conversations are what drives conversion in today’s faster, smarter world. With multiple touchpoints to consider, dotdigital’s email marketing automation tools gives you the power to engage with prospects, registrants, and delegates throughout every stage in your events cycle.
Adding SMS into the mix can help you nail your attendance goals. Sending out reminders via text is the best way to ensure delegates receive information straight to their mobile device. With 98% open rates, SMS marketing is the perfect channel to ensure event attendees have everything they need in the palm of their hand.