dotdigital vs. Emarsys

Paying for features you don’t need and still lacking support? Take things to the next level with a platform built for omnichannel ecommerce marketing.

dotdigital vs emarsys comparison


    Differences between Emarsys and dotdigital

    SMS3rd partyYes
    Push3rd partyYes
    Pages & formsNoYes
    Facebook & Google Ads re-targetingYesYes
    Preference centerNoYes
    Campaign reportingYesYes
    Retail reportingYesYes
    Customer persona movement reportingNoYes
    Product data enrichmentNoYes

    Still waiting to see value from Emarsys?

    dotdigital works with you to understand what matters. Enjoy a user-friendly workspace and more features, and deliver consistently engaging programs that win hearts with effective lifecycle marketing.

    • Intuitive platform

      No coding needed (unless you want to!); drag and drop with EasyEditor, insert dynamic content, leverage design or automation templates, and send with segment builder.

    • Ecommerce specialists

      Personalize like a pro with insightful customer data. Combine either contact scoring or RFM values with both dynamic content and powerful segmentation, for even greater ROI.

    • Strategy that sells

      Receive expert strategy and creative consultation to increase revenue, take advantage of program templates, or build campaigns yourself with all the tools you need (or could ask for).

    • Cloud-based technology

      No physical data storage centers in sight. dotdigital uses Azure cloud storage for extra security when it comes to your data and your customers’ data.

    • Support you can rely on

      We pride ourselves on our people. Besides in-house expertise on deliverability and strategy, every dotdigital customer receives global, award-winning customer service at no fee.

    • Innovation and growth

      Built, not bought, we’ve retained our freedom to innovate. Our public roadmap means we keep up with industry expectations, enabling you to amaze and delight your customers.

    We can complement your existing platforms

    Common questions

    Is it expensive to store data insights in dotdigital Engagement Cloud?

    Among other insight collections, storing products, orders, web behavioral insights, and more in your dotdigital Engagement Cloud is completely free. You probably already segment on contact data fields like gender, age, and location, but imagine having every data field relevant to your business all in one place to segment from. The sky’s then the limit!

    What artificial intelligence (AI) credentials does dotdigital have?

    With a data storage model that lets us query big data sets – like, really big – and a data science team who knows where to start, we’ve been busy building scalable, smart solutions that will help you do more with less. Speak to us to find out more about what we’ve already delivered and what’s coming up next. We’ll save the empty buzzwords for the competition.

    Does Engagement Cloud support a single customer view?

    dotdigital doesn’t believe in redundant features. Since most businesses don’t actually engage on a one-on-one basis, we give you data that is useful and actionable. That’s not to say we don’t provide you with customer insights. Take a look at our retail and customer dashboard, complete with custom persona movement reporting you can create priceless segments from.

    Users love us

    We consistently rate higher than Emarsys. Some of our 4,000+ global clients have great things to say about dotdigital Engagement Cloud. See user reviews on independent software review sites G2 Crowd + Trustpilot.

    Book a free demo

    Get a free 15-minute demonstration of dotdigital from our marketing expert.