dotdigital vs. Emarsys

Paying for features you don’t need and still lacking support? Take things to the next level with a platform built for omnichannel ecommerce marketing.

dotdigital vs emarsys comparison

Differences between Emarsys and dotdigital

SMS3rd partyYes
Push3rd partyYes
Pages & formsNoYes
Facebook & Google Ads re-targetingYesYes
Preference centerNoYes
Campaign reportingYesYes
Retail reportingYesYes
Customer persona movement reportingNoYes
Product data enrichmentNoYes

Still waiting to see value from Emarsys?

dotdigital works with you to understand what matters. Enjoy a user-friendly workspace and more features, and deliver consistently engaging programs that win hearts with effective lifecycle marketing.

  • Intuitive platform

    No coding needed (unless you want to!); drag and drop with EasyEditor, insert dynamic content, leverage design or automation templates, and send with segment builder.

  • Ecommerce specialists

    Personalize like a pro with insightful customer data. Combine either contact scoring or RFM values with both dynamic content and powerful segmentation, for even greater ROI.

  • Strategy that sells

    Receive expert strategy and creative consultation to increase revenue, take advantage of program templates, or build campaigns yourself with all the tools you need (or could ask for).

  • Cloud-based technology

    No physical data storage centers in sight. dotdigital uses Azure cloud storage for extra security when it comes to your data and your customers’ data.

  • Support you can rely on

    We pride ourselves on our people. Besides in-house expertise on deliverability and strategy, every dotdigital customer receives global, award-winning customer service at no fee.

  • Innovation and growth

    Built, not bought, we’ve retained our freedom to innovate. Our public roadmap means we keep up with industry expectations, enabling you to amaze and delight your customers.

We can complement your existing platforms

Common questions

Is it expensive to store data insights in dotdigital Engagement Cloud?

Among other insight collections, storing products, orders, web behavioral insights, and more in your dotdigital Engagement Cloud is completely free. You probably already segment on contact data fields like gender, age, and location, but imagine having every data field relevant to your business all in one place to segment from. The sky’s then the limit!

What artificial intelligence (AI) credentials does dotdigital have?

With a data storage model that lets us query big data sets – like, really big – and a data science team who knows where to start, we’ve been busy building scalable, smart solutions that will help you do more with less. Speak to us to find out more about what we’ve already delivered and what’s coming up next. We’ll save the empty buzzwords for the competition.

Does Engagement Cloud support a single customer view?

dotdigital doesn’t believe in redundant features. Since most businesses don’t actually engage on a one-on-one basis, we give you data that is useful and actionable. That’s not to say we don’t provide you with customer insights. Take a look at our retail and customer dashboard, complete with custom persona movement reporting you can create priceless segments from.

Users love us

We consistently rate higher than Emarsys. Some of our 4,000+ global clients have great things to say about dotdigital Engagement Cloud. See user reviews on independent software review sites G2 Crowd + Trustpilot.

Book a free demo

Get a free 15-minute demonstration of dotdigital from our marketing expert.