dotdigital vs. Ometria

A platform built for omnichannel ecommerce marketing, dotdigital Engagement Cloud gives you the knowledge and support that only 20 years of industry experience can bring. Our tech and world-class integrations will take you to the next level.

Looking for a platform that is reliable and plays nice with others?

New kids on the block like Ometria often come with style… But what about substance? The fact is, you can’t build a strong network of partnerships overnight; and without that, you can’t offer seamless integrations with ecommerce platforms and CRMs like dotdigital Engagement Cloud can.

  • Beyond beginner channels

    Reach your customers wherever they are. Combine segmentation, automation, and personalization across email, SMS, social, live chat, direct mail, and more - all from a single platform.

  • Strong partnerships

    Our CRM and ecommerce platform integrations with industry leaders are rock-solid, because we’ve been around long enough to prove ourselves. Stand your store on our strong foundations.

  • User-friendly tools

    No matter your maturity, Engagement Cloud has the tools to grow your store. Send personalized campaigns that convert in a click with our design or automation templates.

  • Support where you need it

    Reach your goals with support from our global teams - local to you! You’ll have access to a customer success manager and enjoy the benefit of first-class professional services and even F2F training.

  • Ecommerce specialists

    Gain useful insights and improve ROI with commerce intelligence. Persona movement reporting gives you actionable data, while predictive product recommendations bring home the bacon.

  • Thought leaders

    Everything we’ve learnt over the years, we share with the industry, and you. Calendar staples like our globally-attended industry summit and seminars from our team of field-renowned experts will empower and inspire.

Users love us

Some of our 4,000+ global clients have great things to say about dotdigital Engagement Cloud. See user reviews on independent software review sites G2 Crowd + Trustpilot.

Differences between Ometria and dotdigital

Email marketingYesYes
Push notificationsYesYes
Live chatYesNo
Landing pages, surveys, and formsYesNo
Cross-channel marketing automationYesEmail only
RFM commerce persona movement reportingYesNo
Product data enrichmentYesNo
Multichannel product recommendationsYesEmail only
Global presenceYesNo

We can complement your existing platforms

Common questions

Ometria has integrations too don’t they?

It has a couple… but we recommend you read up on customer reviews on those. We can only speak for ourselves. dotdigital is the first and only Magento Premier Technology partner. Were a Shopify Plus partner, and have integrations with BigCommerce, SFCC, WooCommerce, and more. Sync your data seamlessly and start taking advantage of powerful marketing opportunities.

I heard Ometria’s reporting tools are quite cool. How do dotdigital’s compare?

Let’s just say we don’t do vanity reporting. Our reports are pretty nice to look at, but more importantly, they give you data that is actionable. Drill down into crucial ecommerce metrics and send campaigns with purpose. Segment based on RFM persona movement for highly-targeted marketing that improves customer loyalty as much as it does ROI. Do more with your data.

Ometria focuses on B2C, what about dotdigital?

dotdigital Engagement Cloud is used by leading brands across B2B and B2C. Marketers and heads of customer experience love it for its flexibility. For instance, we give you both RFM personas and contact scoring. Whether its a long lead that needs nurturing or a customer that needs a single email to nudge them into purchase mode, Engagement Cloud provides you with the tools to achieve and strive. 

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