Skill refresher 05

Optimizing campaigns with split tests

The must-have skills you need to stay on top of your marketing game

What's inside?

The truth is, simplicity is often the key to success, but only when you get it right

Split testing (or A/B testing) is not a new email marketing tactic, nor is it very complex. But do you really know the best ways to split test? Or understand the effect split testing could have on your marketing results?
 
Download our ABCs of split testing guide to find out why so many of the fortune 500s rely on the simplicity of split testing in their everyday operations, and how to replicate their experiments, and successes.

Cover the basics

Understand what split testing is and the various formats it can come in

Inform important decisions

Learn the effect split testing can have on your business and marketing

Key testing tactics

How to run effective split tests and the key questions to ask for success

Download the guide now

Discover the effects split testing can have on your business and marketing​

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