Marketing solutions for
peak shopping periods

Make the most out of peak holiday spending with expert-built campaigns and programs, plus seasonal strategies to boost your ROI.

With the holiday season fast-approaching, now’s the time to start targeting your online customers – and this year you may find there are even more of them – with the tools and tactics at your disposal.

Our managed services team has put together a selection of strategies that will help you drive impressive results during the busiest time in the calendar year.

Pre-purchase program

Target your customers with the items they’re most likely to buy, based on whether they’ve saved them in their cart for pay-day, have browsed certain products, or are waiting for a discount offer. If you have last browsed data, cart data, and web behavior tracking in your account, we can help you transform that data into sales. Present customers with their best-loved products and, combined with a compelling offer, convert their browsing into spending.

Includes:

  • 1x pre-purchase program
  • 4x triggered campaign builds; 2x cart-based campaigns populated with cart details; 2x browse-based campaigns populated with last browsed products.

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Bestsellers countdown program

With demand fluctuations due to lockdown, using the cyber shopping season to rouse home audiences has never been more important. Many customers will be stuck at home, and with time saved may start their holiday shopping even earlier this year. Get ahead of the game and start promoting your best products not. This countdown program runs for seven days, making your customers feel like VIPs, and is the perfect opportunity to push stock clearance, new ranges, or bestsellers. Included in this package is an expert-built program consisting seven campaigns with content you supply. Getting ahead has never been easier.

Includes:

  • 1x countdown program to send at a set time daily
  • 1x campaign template with either standard layout or your own template kit
  • 7x triggered campaign content, built and tested, including single round of amends

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SOLD OUT: Black Friday 'hot right now' weekend automation

In the run up to Black Friday you may have a list of key products you want to focus on promoting. Our specialist team can turbocharge the promotion of those key selected products, with a web-insight-driven program that identifies which customers are most likely to convert. We use web insight data to target subscribers who’ve browsed at least one of those items, firing out a triggered campaign. Include a promotional offer to provide additional appeal and urgency. This program is most effective just before cyber weekend – helping you get ahead of the rush and ensuring strong take-up.

  • 1x browsed products program
  • 1x triggered campaign with dynamic content
  • 1x product-assignment program to update data fields for dynamic content

Abandoned cart and abandoned browse automations

If you’re not already using a cart recovery or abandoned browse campaign, you’re letting potential sales walk away. These two revenue-generating programs are essential all year round, but even more so at peak times – there’s lots of money up for grabs! We’re offering a bundle on both, allowing you to integrate both seamlessly and benefit from sales winbacks throughout the entire customer browse and checkout journey.

Includes:

  • Tech team support to check data, plus consultation from a digital marketing specialist to define the customer journey
  • 1x abandoned cart program
  • 1x abandoned browse program
  • For full-service variations, up to three campaign builds for each program, allowing flexibility over the product attributes you wish to display.

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Top content picks

Unmissable seasonal tips and tricks

Holiday lookbook 2020
Ebook

Holiday lookbook 2020

Looking for some inspiration this holiday season?

Download
6 ways to retain your Black Friday customers
Infographic

6 ways to retain your Black Friday customers

Realize the value in Black Friday sales and more.

Download now
Ebook

5 tips to acquire more customer for the Black Friday Bonanaza

Make sure you’re off to a flying start this season.

Download now

Get in touch with us

To find out how to take advantage of these offers fill out some details and we’ll be in touch.

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