Focus on travel

The travel industry, like many sectors, has had to learn to adapt to new ways of delivering customer experience and acquiring customers. The way consumers shop for vacations has changed drastically. The web is now the primary place for research and bookings. Among all the companies in the travel industry, it is email that serves as the most important component of the marketing strategy. Our whitepaper explores the range of emails used by these companies and draws lessons to learn from each.

• Get examples of emails from top brands such as Thomas Cook and British Airways
• Learn best practices from both successful and unsuccessful email campaigns
• See how email can accommodate the various stages of the buying cycle
• Discover ways to use data to create more personalized emails