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The 5 segments you should be targeting

There are endless possibilities when it comes to segmenting contacts, whether you go for basic gender right through to granular purchase history, and it can often be bewildering.

Key takeaways from this cheatsheet:

  • Discover 5 segments you should be targeting today
  • Explore ways to levarege customer behavior to generate good ROI
  • Learn a better strategy than batch and blast