Hitting the Mark is back. A lot has changed since our last Hitting the Mark report and shifting consumer habits have placed a higher demand on ecommerce brands around the world. The industry has faced a period of unprecedented growth, but how well have marketers adapted to these new demands?
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From sign-ups and welcome programs, to preference centers and personalization, we scored brands on it all.
The more channels you have, the more opportunities to convert, so keeping the journey consistent is essential.
“Each section evaluates a different aspect of the customer journey in order to break down actionable and achievable strategies, with added insight from our expert partners.”
Gavin Laugenie, Global Head of Content, Dotdigital