Hitting the Mark is back: how do you compare to your peers?
Customer Experience and Data Platform
Elevate your marketing with personalized customer experiences
Dotdigital CXDP
Unlock your customer data for unforgettable CX
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Data enrichment
Get the clearest picture of your customers
Get to know your customers’ behaviors, intent, preferences, and more with single customer view (SCV). Say goodbye to data siloes with a centralized data hub that helps you grow.
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Decision-making
Customer experience driven by data, not hunches
Tap into actionable insights and real-time performance metrics. Go beyond simple engagement metrics with behavioral modeling to deliver personalized experiences every time.
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Customer experience
Personalize at scale with unparalleled cross-channel reach
Combine the power of automation with the benefits of a customer data platform (CDP) to create a seamless customer experience. From website to WhatsApp, make sure every moment and message is as unique as your customers.
Forget hunches, deliver customer experiences driven by data
Universal reach
The CX platform that grows with your business
We're ready wherever your business goes and however your team grows. Our CXDP supports messaging to 200+ countries and dozens of currencies. Cross-account analytics, SSO support, and multi-language support are just some of the reasons businesses choose us.
Smarter segmentation
Dynamic segmentation with limitless potential
Our cohort analytics helps you optimize your segmentation strategy before you hit send. Plus, our suite of customer and persona dashboards proactively uncover valuable, intent-driven segments that are ready to convert or need nurturing.
AI marketing
Drive conversion with hyper-personalization
Predictive analytics and AI-powered product recommendations connect customers to the right products and content in real-time. Affinity scoring ensures you only surface the perfect products for your customers, driving conversions and increasing ROI.
Integrated tech
A platform built with your entire tech stack in mind
Dotdigital CXDP integrates with leading ecommerce and CRM platforms to eliminate data siloes and uncover actionable insights. Access hundreds of verified integrations with your favorite marketing tech using our integration hub and an API library that enables thousands more.
Frequently asked questions
What is a CXDP (customer experience and data platform)?
A CXDP is a robust platform that allows marketers to effectively oversee their customer experience and data by automating their cross-channel marketing. With a CXDP, marketers can effortlessly monitor customer data and analyze it to uncover valuable insights into customer behavior.
This type of platform also offers powerful optimization tools that help companies tailor customer experiences and enhance engagement. You can easily develop a customer-focused strategy that improves retention and loyalty.
By integrating three key functionalities: data unification, actionable insights, and customer experience, a CXDP equips marketers with the essential tools they need to craft exceptional customer journeys.
What is the difference between a CDP and a CXDP?
The main difference between a customer data platform (CDP) and a customer experience and data platform (CXDP) lies in its scope and functionality. A CDP focuses primarily on collecting, unifying, and managing customer data from various sources to create a comprehensive view of the customer. While it provides valuable insights, a CDP typically lacks built-in tools for taking action based on that data.
In contrast, a CXDP goes beyond data management; it includes features for creating and delivering personalized customer experiences. By combining the data consolidation capabilities of a CDP with marketing automation, campaign management, and customer engagement tools, a CXDP enables you not only to better understand their customers but also to engage with them more effectively across multiple channels.
What are the key features of a CXDP?
Key features of a CXDP typically include:
- Data integration and unification: Collect customer data from various sources (website, apps, CRM, social media, etc.) and combine it into a single, unified view.
- Segmentation: Create detailed customer segments based on demographics, behavior, preferences, and other relevant attributes.
- Real-time personalization: Deliver personalized experiences across all touchpoints (email, website, mobile, social media) based on real-time customer behavior and preferences.#
- Marketing automation: Automate repetitive marketing tasks, such as email campaigns, triggered messages, and social media posting.
- Campaign management: Plan, execute, and track multi-channel marketing campaigns across email, SMS, social media, and other channels.
- Predictive analytics: AI and machine learning predicts customer behavior, identify churn risks, and recommend the best course of action.
- Data-driven optimization: Continuously analyze customer data and feedback to identify areas for improvement and optimize the overall customer experience.
How does a CXDP enhance customer retention and loyalty?
CXDPs enhance customer retention and loyalty by:
- Delivering personalized experiences: Customers feel valued when they receive tailored messages and offers that resonate with their individual needs and preferences.
- Providing consistent experiences: CXDPs ensure a consistent brand experience across all touchpoints, building trust and loyalty.
- Improving customer service: CXDPs provide valuable insights into customer behavior and preferences, allowing you to proactively address customer issues and provide better support.
- Building stronger relationships: By engaging customers with relevant and timely messages, CXDPs help you build stronger relationships with their customers.
- Increasing customer lifetime value: By delivering personalized and engaging experiences, CXDPs help you to increase customer lifetime value by encouraging repeat purchases and customer advocacy.
- Gain a competitive edge: CXDPs provide more relevant experiences that feel like 1:1 interactions. This can help to stand out from the competition by building stronger relationships.
Is Dotdigital a CXDP?
Dotdigital is a customer experience and data platform (CXDP). Dotdigital is designed to improve customer experiences by managing data effectively. It helps you bring together information from different sources to create a complete view of your customers.
With its advanced segmentation and personalization features, Dotdigital enables you to customize your interactions with customers. Our platform also includes marketing automation tools, campaign management across various channels, and AI-powered insights, which help you understand and respond to your customers better and faster.
Dotdigital serves as a robust solution for marketers seeking to improve customer engagement and manage data more effectively.
