SMS marketing

Decades of experience sending SMS globally

An essential part of your cross-channel marketing, getting started with SMS is easy as pie. Plus, there’s no better way to connect directly with customers. Still not sure? Scroll away.

Cut through the noise

Short, sharp messages straight to your customer's hand. SMS is your shortcut to customer connection and conversion

Connect at key moments

Text message marketing is all about urgency and call to action. With a 98% read rate, you can’t go wrong. Make sure important messages, like birthday wishes, abandoned cart reminders and competition auto-responders, are seen by recipients.

Improve customer experience

Including SMS in your marketing programs will help broadcast your brand across the globe and enhance your customer engagement. When combined with email, both channels act as a powerful tool to create short-term urgency and build loyalty longer term.


Check out all you can do with SMS

  • Global SMS

    Reach customers at speed in over 150 countries. Reaching your international customers has never been so easy.

  • Dedicated shortcodes

    Stand out and get noticed instantly. Adopt a dedicated shortcode to entice customers to convert and make replies easy.

  • Autoresponders

    Let our platform do the heavy lifting for you. Respond to customers pronto after they perform an action.

  • Broadcast messaging

    One simple click does it all. Send important messages to large audiences at once, and drive an instant response

  • Single sends

    Targeting your audience has never been easier. Tailor messages to individual groups and segments at ease.

  • Inbound message monitoring

    Never take your eye off the prize. Get notified when customers reply to your messages to deliver true one-to-one messaging.

  • SMS reporting

    Need to know if your messages are truly hitting the mark? Get key campaign results and uncover your success metrics.

  • Personalization

    Make each recipient the center of every message sent. Creating customer experiences that are personal and memorable.

  • A/B testing

    Tried and tested optimization is not just for email. Identify the best message content for standalone and programmed SMS.

SMS support and services

Regulatory consultancy

Our marketing experts are on hand to help you integrate SMS into your wider marketing strategy.


Increase productivity when you connect your SMS marketing to your systems and processes with Dotdigital API.

Global support

We’re available all over the world and at any time; so whenever you’ve got a niggling question or issue, just shout!

Dotdigital Services

See all the ways our team of exports can extend your team.