Create 1:1 connections using SMS marketing
With a limited number of characters to play with, every word counts. Use your customer data to personalize your SMS marketing messages, just like you would an email marketing campaign. With built-in link tracking and link shortening, you can see exactly who's engaging and what links are driving conversions.
Extend your reach with SMS marketing
With SMS supported in 220+ countries, you can reach your global customer base wherever they are, on their favorite devices. Upgrade your SMS marketing strategy with a platform that helps make SMS an integral part of your cross-channel marketing mix.
Design SMS experiences that connect
SMS marketing requires short, sharp messages that connect instantly with the reader. Using Dotdigital's preview capabilities, you can ensure every message lands how you intend. Similarly, setting expiry dates ensures that missed messages won't lead to customer disappointment.
Preview, test, and send SMS with confidence
Dotdigital only uses premium sending routes to ensure your messages reach their destination. Our SMS marketing services include access to our Messaging Operations team, who are always on hand to help. Plus, you can stay on top of your SMS spending with Unicode alerts and team notifications when your SMS wallet drops below a certain value.
Frequently asked questions
What is SMS Marketing?
SMS marketing is a way for businesses to connect with customers through permission-based text messages. This channel helps marketers inform customers about updates, deals, and exclusive offers in real time.
SMS marketing is popular due to its high open and response rates. This allows marketers to reach their audience quickly on mobile devices. As a result, marketers can establish a personal connection with their customers, making them feel valued and appreciated.
What are the benefits of SMS marketing?
SMS marketing is an effective way for businesses to connect with their customers and offers numerous benefits. Some of the key advantages of SMS marketing include:
- High open rates: SMS messages are opened and read quickly. This increases the chances of your message being noticed compared to other marketing channels.
- Instant communication: SMS marketing allows for instant updates and is perfect for time-sensitive promotions or limited-time offers. With SMS, they'll be in the loop right away.
- Personalized interactions: Engage with your customers through tailored messages and create marketing campaigns based on their preferences and behavior.
- ROI and cost-effectiveness: Suitable for businesses of all sizes, SMS marketing ensures a high return on investment without breaking the bank.
By leveraging SMS marketing, marketers can boost engagement, increase sales, and build stronger relationships with their customers. To learn more about the benefits of SMS marketing, you can explore our comprehensive cheatsheet on SMS marketing.
How does SMS marketing work?
SMS marketing is a channel that allows marketers to communicate with customers through text messages, but only if they have given permission. It’s an effective strategy that can help marketers reach a wide audience in a short time.
Your contacts can easily manage their SMS preferences by opting in or out of your campaigns using a shared short code, long number, or a customized form. This process ensures that your audience has a seamless experience while interacting with your campaigns.
To start with SMS marketing, you need an SMS marketing platform that provides you with multiple features to make your campaigns successful. These platforms offer features to manage your subscriber list, schedule messages, and track campaign performance. Furthermore, they enable you to segment your audience based on demographics, interests, and other criteria, which allows you to target your messages to specific groups of customers.
What is an example of SMS marketing?
Some examples of SMS marketing are:
- Promotion and discount codes: Everyone loves a good deal, and SMS marketing makes it easy to share exclusive promo codes with your customers. Send targeted offers to drive sales, reward customer loyalty, or incentivize repeat business.
- Flash sales: Create a sense of urgency with limited-time flash sales. SMS messages have a 98% open rate, ensuring your customers won't miss out on these irresistible deals. Watch as your customers race to snag their favorite items before they're gone.
- Events: Keep your audience in the loop with important event updates, reminders, and exclusive invites. Build anticipation and generate buzz around your event by sharing key details, scheduling tips, and exclusive behind-the-scenes looks.
- Re-engagement: Don't let your customers forget about you. Use SMS marketing to re-engage inactive customers, revamp interest in your products or services, and remind them why they fell in love with your brand in the first place. Personalized offers and a friendly reminder go a long way in re-establishing brand loyalty.
Is SMS marketing still effective?
Yes, SMS marketing messages are still an incredibly powerful channel for marketers to reach their audience. With engagement rates as high as 98%, SMS is a fantastic channel for connecting with customers. Text messages are quick and personal, which helps build customer engagement and foster customer loyalty. By adding SMS to your cross-channel marketing strategy, you can seamlessly reach your customers wherever they may be. So, if you're looking for an effective way to reach your audience, SMS marketing is worth considering.
Can I integrate SMS marketing with my other marketing channels?
Absolutely. Use SMS alongside your other marketing channels to create a strong and successful cross-channel marketing strategy.
Dotdigital has features like WinstonAI™ which turns any email into an SMS in one-click. This integration enables you to deliver a consistent brand experience, reinforce customer touchpoints, and maximize the overall impact of your marketing efforts.
What is the difference between SMS and MMS marketing?
SMS and MMS marketing differ in the type of content they deliver to the target audience. SMS marketing involves sending text messages of up to 160 characters in length, which can include promotional offers, updates, reminders, and other text-based information. However, SMS marketing is limited to plain text and doesn't support rich media like images or videos.
MMS marketing takes it up a notch by allowing businesses to send multimedia content such as images, videos, and audio files along with the text. The recipient can have a more engaging and visually appealing experience through MMS messages. However, MMS message file sizes are bigger and may take longer to deliver to the target audience.
What is a good SMS marketing strategy?
A good SMS marketing strategy is all about delivering the right message to the right audience at the right time. It combines several key elements that ensure maximum engagement, open rates, and conversions. These elements include:
Permission-based: Respecting your audience’s privacy is essential; always ensure they've opted-in to receive your messages to maintain a trustworthy relationship.
Personalization: Tailoring your messages to meet the audience’s preferences, needs and strengthens connections, boosting their overall experience.
Relevance: Timely and informative messages engage your audience and make your brand a valuable resource for them to rely on.
Brevity: With limited character space, keep your messages short and sweet, to motivate your audience to take action.
Call-to-action (CTA): A clear, compelling, and easy-to-follow CTA guides your audience to take action, increasing conversion rates.
Timing: Sending automated texts at the right time, based on audience behavior and preferences means they’re more likely to engage with it.
Analytics and tracking: Monitoring and analyzing SMS marketing campaigns helps you to continuously optimize, ensuring your messaging strategy remains effective over time.
To learn more about practical SMS strategies that you can apply today, check out our comprehensive infographic on SMS marketing.
What is SMS marketing vs WhatsApp marketing?
SMS marketing and WhatsApp marketing are two different digital marketing channels used to communicate with customers. In SMS marketing, marketers use text messaging to send promotional messages, while in WhatsApp marketing, promotional messages are sent through the WhatsApp messaging platform.
SMS marketing has a broader reach, as it relies on traditional text messaging services, making it accessible even without internet access. It primarily focuses on plain-text messages, which can limit multimedia engagement but make it convenient for customers without constant internet access.
On the other hand, WhatsApp marketing provides a more interactive experience for customers as it allows the use of rich media formats like images, videos, and voice messages. This feature enhances customer engagement and allows for two-way conversations, fostering stronger relationships with the target audience.
When deciding between SMS and WhatsApp marketing, consider your target audience's preferences. Both channels can complement each other when used strategically and provide a comprehensive digital marketing approach.
What programs can I use with SMS marketing?
SMS marketing can be integrated with a wide range of programs to enhance your marketing results and boost both engagement and revenue. Some automation programs to consider include:
- Welcome: Introduce new subscribers with tailored messages and incentives.
- Abandoned cart: Send timely reminders with offers to recover abandoned carts.
- Events: Promote events with targeted invitations and updates.
- Post-purchase: Build customer relationships with personalized messages.
- Re-engage: Reconnect with lapsed customers using persuasive messages.
- Seasonal campaigns: Boost sales with limited-time offers and announcements.
By integrating SMS marketing with these programs, you can significantly enhance customer engagement, maximize revenue, and improve your overall marketing strategy. To learn more, read our blog on automation programs.
How can I grow my SMS marketing subscriber list?
Growing your SMS subscriber list can be a highly effective way to reach and engage with your target audience. To attract more subscribers and gather their phone numbers, utilize the following strategies:
- Create easily accessible opt-in opportunities on your website and social media channels.
- Offer enticing incentives (e.g., discounts or exclusive content) to motivate sign-ups.
- Promote the benefits of signing up across your marketing channels (e.g., in email newsletters and in-store signage).
- Consistently communicate the benefits of becoming a subscriber.
- Deliver engaging, relevant, and valuable messages to your audience.
- Develop a consistent strategy and create compelling content to foster a strong and engaged subscriber base.
By implementing these tactics and providing engaging content, you can build a solid and devoted SMS marketing subscriber list.