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AI marketing
Effortlessly elevate the customer experience with WinstonAI™
Dotdigital’s very own AI engine reduces your workload, sparks creativity, and unlocks data-driven revenue opportunities.
Generative AI
No more writer’s block with generative AI
Elevate copy by utilizing generative AI. Ask WinstonAI to rewrite your copy in a different tone, rephrase, shorten, and simplify, or add emojis with a simple click of a button.
Built-in editor
Become your own editor
Save time on those finishing touches with WinstonAI. Our generative AI eliminates typos, grammar errors, and get personalized recommendations for subject lines that resonate with your audience.
Work smarter and level up your creativity with AI-powered marketing
Cross-channel creation
Create a cross-channel campaign in seconds
Reach your customers on their preferred channel without any extra work. With WinstonAI's one-click email to SMS, your message will adjust to SMS's 160-character count and delivery will be taken care of.
Predictive analytics
Stay a step ahead with predictive analytics
Predict customer behavior with WinstonAI. By analyzing stacks of data, WinstonAI can uncover conversion opportunities, and guide you on who to target and why.
Smart segments
The perfect audience, every time
Use RFM and eRFM to create tailored segments and increase campaign accuracy. Dotdigital’s lookalike segments make it easier to maximize wins, and WinstonAI helps to create easy-to-use segments from a specific customer profile.
Irresistible recommendations
Deliver temptation with AI-powered insights
Use AI-powered product recommendations to appeal to every customer. Let WinstonAI showcase ‘lookalike’, ‘also bought’, ‘trending’ and other personalized products to temp customers and increase AOV.
Product data enrichment
Save time with AI-powered product analysis
Effortlessly generate product data thanks to WinstonAI. The technology analyzes product listing pages to extract product characteristics, which can then be used as tags to create highly relevant product recommendations.
Right on time
Increase engagement with send time optimization
Deliver campaigns at the perfect time for each recipient, without creating multiple sends. Send time optimization uses location and previous engagements to deliver campaigns at the optimal time.
Responsible artificial intelligence
No more manual data crunching
WinstonAI’s predictive data models are always optimized and secure. Our algorithms are built with customer data protection and privacy at the forefront. All predictive recommendations can be checked against a contact at recommendation level or in single customer view.
Your information will be handled in accordance with our Privacy Policy. Note that we gather data using standard technologies including clear gifs to help us monitor and improve communications. Dotdigital may contact you further where we have a legitimate interest to do so. You can unsubscribe at any time.
Get a personalized demo
Find out more about using AI in your marketing
The Dotdigital platform empowers you to generate true engagement with your customers. Elevate your customer journey effortlessly with our AI marketing tools. Uncover opportunities, save time, and let data drive meaningful customer experiences that go beyond the expected.
Talk to us and discover how Dotdigital will help you:
- Unify and enrich your customer data
- Uncover actionable insights and advanced analytics
- Create AI-powered cross-channel campaigns
Frequently asked questions
What is artificial intelligence (AI)?
Artificial intelligence (AI) refers to a collection of technologies that allow machines to carry out tasks usually needing human intelligence, including learning, reasoning, and solving problems. AI is especially useful for automating repetitive tasks, enabling businesses to improve efficiency and concentrate on more strategic initiatives.
What is WinstonAI by Dotdigital?
WinstonAI™ is Dotdigital's AI-powered marketing intelligence engine that leverages generative AI technology from Microsoft Azure’s GPT-3.5. It’s designed to enhance email marketing campaigns by providing real-time feedback, content suggestions, and optimization strategies directly within the Dotdigital platform. This integration allows you to access powerful AI tools seamlessly without needing additional software.
How does WinstonAI improve your subject lines and email copy?
WinstonAI™ enhances subject lines and email content through several innovative features:
- Real-time feedback: As you create email content, WinstonAI offers personalized recommendations for refining your copy, such as simplifying language or adjusting tone for better engagement.
- Subject line recommendations: By analyzing up to 25 of your previous subject lines, WinstonAI provides tailored suggestions aimed at improving open rates. Users receive three alternative subject lines to choose from.
- Content inspiration: WinstonAI helps you overcome writer's block by providing ongoing tips and suggestions, ensuring you always have fresh ideas for your campaigns.
- Efficiency boost: Integrated directly into the email editor, WinstonAI saves time by streamlining the content creation process, allowing you to focus on strategic aspects of your campaigns.
By utilizing these capabilities, you can create more engaging emails that resonate with their audience and drive higher conversion rates.
What is predictive analytics and how does it work?
Predictive analytics is a powerful tool that uses machine learning models to analyze past behavior and identify patterns that predict future outcomes. It helps you understand customer behavior, predict their future actions, and personalize your campaigns accordingly.
This enables you to predict future trends, such as:
- Next order date: When a customer is likely to make their next purchase.
- Customer lifetime value (CLV): The total revenue a customer is expected to generate throughout their relationship with the brand.
- Number of purchases: How many times a customer is likely to buy from the brand.
- Churn probability: The likelihood that a customer may be at risk of leaving your brand.
