EDUCATION

EDUCATION MARKETING

Ease of use plus smart functionality equals better results

Our powerful marketing tools help learning and education brands engage hungry minds. Connect with students and learners across multiple channels, from open days to enrollment and study.

How it works

Navigate the ongoing changes in learning and education with our flexible cross-channel marketing tool.

  • Action your CRM insight

    Unlock your CRM data with our two-way preference sync. Then design stunning emails that inspire excitement and engagement.

  • Know who to target

    Use our scoring and segmentation tools to meet learners and students at the right moments.

  • Create inspiring journeys

    Drive valuable journeys of discovery with enriching educational content. Personalize through preferences and behaviors.

FEATURES

MARKETING TOOLS FOR EDUCATION MARKETERS

  • Connect with CRM

    Our powerful integration with Microsoft Dynamics CRM helps you to build audience segments and automate important, time-sensitive workflows – delivering key messages to students and learners on the go.

    • Data

      Gather your key data under one roof, dissect its valuable insight, and then use it to personalize your messages.

    • Segments

      Filter contacts based on relevant data and build smart segments from which to target a multitude of target audiences.

    • Dynamic content

      Personalize email and landing page content depending on contact data fields like location, course type, event attendance and more.

  • Lifecycle marketing

    With your data under one roof you can start curating highly relevant messages that engage students, alumni, learners and academics. Connect with the right people on their favorite channels.

    • Channels

      Create first-class experiences for learners, delivering timely emails, relevant SMS triggers, and important advice over live chat.

    • Personalization

      Personalize your email content and creative, SMS messages and social ads using a variety of contact data.

    • Automation

      From student nurture campaigns to course enrollment and support, trigger cross-channel campaigns and save valuable time.

  • Reporting and analytics

    Surface valuable reporting and share with your team(s) and institution. Call out success stories, identify areas to improve, and drive your marketing forward.

    • Campaign analysis

      Dissect the elements of your email marketing program. Compare metrics between campaigns and dates to pinpoint success.

    • Advanced tracking

      Filter your contact lists to sharpen your segments and better target audience across multiple channels.

    • Program reporting

      Find out which programs are working best and which need your attention, with our intuitive and instant reports.

  • Campaign optimization

    Refine your lifecycle campaigns with contextual ads and uniquely tailored content. Connect with students at the right time with messages that mean something to them.

    • Facebook and Google ads

      Retarget prospective students across Google and Facebook with hyper-relevant ads designed to lure them back to your site.

    • A/B and multivariate testing

      Test two or more campaign variables and find out which combination will drive the best marketing results.

    • Advanced personalization

      Inform your content with preferences, such as subject or training course, plus trigger timely messages after an event or webinar.

  • Marketing nurture

    Once you’ve generated interest in your institution, nurture prospects with effective lifecycle marketing campaigns. Engage and convert them when the time’s right.

    • Contact scoring

      Assign scores to contacts based on how suitable a candidate they are, plus how much they’ve engaged with your marketing. 

    • Contact nurturing

      Generate engagement with content that inspires learning and ambition, then maximize contact across multiple channels.

    • Triggered marketing

      Use marketing triggers to get in touch with students and learners when they meet specific criteria.

PROFESSIONAL SERVICES FOR EDUCATION MARKETERS

Creative and innovative marketing minds, on hand to refresh your email design, build specialist automations, and craft strategies to inspire engagement and learning.

Onboarding

We’ll set you up without any hiccups – no fuss, no interruptions, just everything you need to go from day one.

Training

Get to know your new platform inside and out; our trainers will have you up to speed in no time at all.

Account Management

Dedicated account managers to help guide your strategy and build your cross-channel marketing program. 

Customer Success

You can count on our team for platform advice, plus any questions you might have about your account and billing.

Support

Round-the-clock support seven days a week, wherever you are in the world.

Custom Technical Solutions

If you’re looking for a custom set-up hooking up multiple systems, look no further than our tech team who’ll work with you to sort it.

Creative Services

Engage students and learners with inspiring brand creative made custom for you.

Managed Services

De-stress your team: Let our in-house professionals design your campaigns, create your segments, and build your automations.

Deliverability

Get your emails to the right inboxes every time without fail. We have all the expertise to maximize your email performance. 

Consultancy

Our consultants have tons of experience helping education brands maximize marketing engagements and returns.

What’s next?

Take a step in the right direction with Dotdigital, and discover how our intuitive tools can drive your marketing program forward.

  • 1

    Talk to us

    Ask us all your questions about our platform and services and customers too. If we’re the right fit for you, we’ll tailor a plan for you designed for success.

  • 2

    Onboard with us

    When you’re good to go, we’ll activate your account, action any tasks that are outstanding, and train your team so they can get the most out of the platform from day one.

  • 3

    Grow with us

    Now’s the time to build, automate and optimize your campaigns. If you ever need any marketing support, advice, or services – just give us a shout and we’ll come running.

Education marketing articles and resources