Omnichannel marketing
for travel & tourism
With dotdigital Engagement Cloud you can drive ROI, increase list growth, and engage customers on their preferred channels.
Take your destination marketing to the next level
Drive more bookings with dotdigital's intelligent automation tools
With dotdigital Engagement Cloud, as a travel industry marketer, you can reach customers with ease on email, SMS, and web. Using data from ecommerce and CRM integrations, it’s simple to automate things like booking confirmations and trip notes. Plus, our AI-driven product recommendations tool helps you cross-upsell without any hiccups – promoting everything from lookalike destinations and bestselling travel packages to add-ons like meals, car hire, and excursions.
Plus, with dotdigital you can:
- Track your ROI throughout the customer journey
- Deliver seamless experiences across multiple channels
- Convert customers with timely abandoned cart emails
- Rely on swift onboarding and trusted support
- Record consent and stay GDPR-compliant
The all-inclusive omnichannel marketing platform
dotdigital Engagement Cloud helps you create memorable omnichannel experiences
In this industry it’s important to meet with customers in the moments that matter to them. With dotdigital, you can have one-to-one conversations with customers on their preferred channel.
For important updates, i.e. a change in travel plans or weather warnings, use speedy and direct SMS to get in touch. When you’re running a promotion, trust email to stand out from the crowd – with the help of our easy email tool, dynamic content variations, and smart segmentation. And when your messages are time-critical, you can inform customers in real time via push notifications.
You’ll get dedicated account management, too, helping you:
- dominate the inbox with personalized email campaigns
- tailor your message based on preferences, location, behaviors
- use live chat to resolve booking queries fast
- reach your travel audience using hyper-relevant ads
- drive repeat bookings with data-driven marketing automation
Icelolly
Founded in 2005, icelolly.com is the UK’s fastest growing comparison site. Customers can compare package holidays, flights, and car rentals from leading travel companies. See how they boost conversions using Facebook Audiences in marketing automation programs.
Upgrade your travel marketing to first class
dotdigital Engagement Cloud's intuitive tools make complex tasks simple
- Work smarter, not harder, by utilizing dotdigital’s powerful program-building feature. Automate transactions such as travel updates and trigger luxury offers or great value deals based on how much and how frequently customers spend.
- Keep your communications relevant and drive conversions in the process. You can easily exclude recent destinations from your next campaign, plus sync CRM data to deliver hyper-relevant editorial content and promotions.
- Drive your customers into action using intelligent personalization, too. Enticing customers with contextual offers is simple with web behavior tracking – you can even deliver 1-2-1 content using liquid script and predictive product recs.
- Then boost performance by optimizing every send. Track links to uncover popular topics, discover what time and day sends get the most opens, and tag campaigns to produce reports on specific holiday or activity types.
Your ticket to travel marketing success
Schedule a one-to-one platform demo to learn more about Engagement Cloud
