Sector: Travel

Make your travel marketing take off

With Engagement Cloud you can drive ROI, increase list growth, and engage customers on their preferred channels.

Your passport to travel marketing success

Deliver real results and intelligent automations using Engagement Cloud

  • Reach customers on email, SMS, and web
  • Use data from ecommerce and CRM integrations
  • Automate booking confirmations and travel notices
  • Upsell using AI-driven product recommendations
  • Re-engage dormant customers using display ads
  • Track your ROI throughout the customer journey
  • Deliver seamless experiences across multiple channels
  • Connect with partners such as Loyalty Lion to inspire retention
  • Dedicated account management to help you grow
  • Record consent and stay GDPR-compliant

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The all-inclusive marketing platform

Master every channel and create memorable experiences using Engagement Cloud

Dominate the inbox

Email marketing for travel | dotdigital

Still every customer’s channel of choice, we help you stand out from the crowd:

  • Employ marketing preferences to deliver relevant campaigns
  • Use dynamic content to show different segments different packages and offers
  • Build campaigns in minutes with EasyEditor
  • Create and save templates for your different campaigns
  • Test how emails look with built-in inbox testing

Direct reach guaranteed

SMS marketing for travel | dotdigital

Make sure important updates are read immediately using SMS:

  • Send booking references for car hire and parking
  • Confirm hotel bookings and payments directly with customers
  • Inform of currency exchange rates
  • Confirm meeting points for any pre-booked activities
  • Provide important numbers for insurance cover

Hand-hold on mobile

SMS | dotdigital

Drive actions and boost retention using push to deliver essential information:

  • Alert passengers of their departure gates, check-in times, and any delays
  • Highlight in-app offers, deals, and holiday packages
  • Deliver time-critical information, such as holiday countdowns
  • Upsell booking add-ons such as early check-in, priority boarding, and premium insurance

Reach social audiences

Live chat for travel marketing | dotdigital

Deliver exceptional customer service with 1-2-1 conversations using social channels:

  • Answer customer service questions in a flash
  • Assist with booking queries
  • Deliver recommendations via Facebook Messenger
  • Provide an easy-to-reach concierge service
  • Holiday rental owners can liaise for key pick-up / drop-off

Target with relevancy

Social ads for travel marketing | dotdigital

Bring your customers back every time using display and re-targeted advertising:

  • Retarget abandoned browsers
  • Upsell add-ons such as insurance to customers
  •  Promote location-specific offers based on browsing history
  • Actively target previous bookers and customers
  •  Use lists to exclude any audiences who you don’t want to see your ads

Upgrade your marketing to first class

Engagement Cloud's intelligent, intuitive tools make complex tasks simple

Master lifecycle marketing

Using marketing automation for travel marketing | dotdigital

Work smarter, not harder, by utilizing powerful automated marketing features:

  • Automate transactions such as booking confirmations and travel updates
  • Trigger discounts based on loyalty, frequency, and monetary values
  • Send post-holiday feedback emails
  • 30 pre-built programs make setting up campaigns simple

Get the right person, every time

Using segmentation for travel marketing | dotdigital

Keep your communications relevant and drive conversions in the process:

  • Exclude recent destinations from your next campaign
  • Know your culture vultures from your sun worshipers and target smarter
  • Sync CRM data to deliver hyper-relevant content
  • Deliver irresistible deals to unengaged subscribers

Campaigns as unique as your customers

Using personalization for travel marketing | dotdigital

Drive your customers into action using intelligent personalization:

  • Use dynamic content to send messages based on location or preferences
  • Entice customers with offers based on recent web behavior
  • Create lookalike campaign offers based on previous interactions
  • Deliver 1-2-1 content using advanced liquid script

Boost performance by optimizing every send

Using email insights for ecommerce and retail marketing | dotdigital

Know what works and what doesn’t so every campaign hits the mark:

  • Track links to uncover popular topics
  • Discover what time and day sends get the most opens
  • Tag campaigns to produce reports on specific holiday or activity types
  • View Google Analytics reports from every campaign overview page

Your ticket to travel marketing success

Schedule a one-to-one platform demo to learn more about Engagement Cloud


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