Campaign reporting that shows the full picture
Maximize every send with Dotdigital’s reporting suite. Beyond opens and clicks, direct revenue attribution keeps you informed about how much money your campaigns are generating. Drill down to understand how your email marketing and SMS campaigns are performing and how many conversions they're driving.
Everything you need to see, all in one place
Account analytics is your one-stop shop to get a comprehensive overview of your campaign performance in Dotdigital. With cross-account functionality, Global Marketing Managers can see which teams and campaigns are performing best. Use these actionable insights to foster cross-team learning and easily track against business and growth objectives.
Easily compare marketing campaign performance
The performance comparison view in Dotdigital allows you to compare multiple email campaigns side-by-side. Reports highlight which campaigns performed best, so you don’t have to trawl through the data. Plus, advanced revenue attribution reports show you the amount of revenue generated per campaign, as well as assisted revenue.
Uncover automation program performance
Dotdigital’s Program analytics gives you an in-situ view of all program performance. This allows you to optimize campaigns and highlights high-performing automation programs. A visual representation of key reporting areas allows you to understand even the most complex program’s performance with ease.
Know when to dial up, cut back, and celebrate wins
Dotdigital's advanced revenue attribution for email and SMS recognizes that purchases are often a result of multiple touchpoints. Not just looking at first- and last-touch, our multi-touch attribution model tracks customer activity across a campaign to uncover the total value of your marketing efforts.