The Dotdigital Blog
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How retailers can effectively use customer data
Customer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.
Opt-out campaigns: more harm than good?
Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
How brands can embrace International Women’s Day
This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
What is a CXDP? Customer experience and data platform
CXDPs help marketers create customer experiences that convert. But how does the platform work?
What is ChatGPT and will it change how we work?
Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.
Customer-first marketing
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Customer data
How retailers can effectively use customer data
Read moreCustomer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.
-
Customer dataOpt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer dataWhat’s new: hyper-personalization and optimized data
Read moreGet ready to improve your customers' experiences with our latest release.
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Customer dataZero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Email marketing best practices
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Customer data
Opt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
-
Customer engagementHow brands can embrace International Women’s Day
Read moreThis International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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DeliverabilityDeliverability: let’s talk about Gmail
Read moreGmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.
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Customer data
Zero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
Free email marketing resources
All blog posts from Dotdigital
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Customer dataHow retailers can effectively use customer data
Read moreCustomer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.
-
Customer data
Opt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
-
Customer engagement
How brands can embrace International Women’s Day
Read moreThis International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
-
What is a CXDP? Customer experience and data platform
Read moreCXDPs help marketers create customer experiences that convert. But how does the platform work?
-
Artificial IntelligenceWhat is ChatGPT and will it change how we work?
Read moreEveryone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.
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Dotdigital lifeCelebrating Black History Month and Black leadership in tech
Read moreOur focus this month is on Black technology and those who shaped it throughout history.
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Customer data
What’s new: hyper-personalization and optimized data
Read moreGet ready to improve your customers' experiences with our latest release.
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Dotdigital lifeReturn of the hack: collaboration and innovation thrive at Dotdigital
Read moreEvery year we take some time for employees to create something that interests them. Hack week is a great time for creativity, innovation, and collaboration.
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Deliverability
Deliverability: let’s talk about Gmail
Read moreGmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.
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Dotdigital lifeOperational change: saying goodbye to our Minsk colleagues
Read moreIt causes us great sadness to announce that, as of 15 January 2023, we will be closing our engineering branch in Belarus. We wish endless success in the future for our colleagues in Minsk.
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Customer data
Zero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Industry trendsKey social media dates for 2023
Read moreCheck out the key social media days you can tap into for extra engagement in 2023.
