The Dotdigital Blog
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Why owned data and organic growth have become mission critical
Paid channels are less predictable and harder to scale. With rising costs and limited visibility, our acquisition of Alia Software Inc. strengthens organic growth and helps brands build on owned data for the future.
Marketing trends
Cross-channel marketing strategies
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Cross-channel marketingCross-channel marketing: which channel to pick
Read moreDiscover which marketing channel makes the most sense for your campaign with this flowchart.
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Artificial Intelligence6 ways AI improves your marketing campaigns (with proof)
Read moreDiscover how brands are using AI in marketing to save time, improve campaign performance, and drive measurable results.
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Cross-channel marketingThe not-so-basic basics: WhatsApp marketing in 2026
Read morePrzemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.
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Cross-channel marketingThe not-so-basic basics: SMS marketing in 2026
Read moreJump on the channel generating click-through rates 7 times higher than email. Dotdigital’s Mobile Messaging Operations Lead, Lucia Leach-Smith, shares advice on getting it right and key considerations.
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Email marketing best practices
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Cross-channel marketing
Cross-channel marketing: which channel to pick
Read moreDiscover which marketing channel makes the most sense for your campaign with this flowchart.
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Artificial IntelligenceDotdigital Easter eggs: What you didn’t know we could do
Read moreWe're lifting the lid on the Dotdigital tools that could make your marketing life a whole lot easier. Here are the things you probably didn’t know we could do.
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Email marketing5 steps to successful email marketing campaigns (with examples)
Read moreFive no-nonsense steps to improve your email marketing, with real examples you can try right away.
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Email marketingEmail marketing for beginners: step-by-step guide
Read moreIf you’re just getting started with email marketing, this guide walks you through how to create, personalize, and send emails that land with the right people and get results.
More marketing resources
All blog posts from Dotdigital
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Cross-channel marketingCross-channel marketing: which channel to pick
Read moreDiscover which marketing channel makes the most sense for your campaign with this flowchart.
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AwardsDotdigital partner awards 2026
Read moreThe Dotdigital partner awards are back, celebrating partners who deliver real results for customers across every region. Here are the 2026 finalists.
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Artificial IntelligenceAI that writes in your brand voice
Read moreStop letting AI write like every other brand. Discover how Dotdigital’s AI brand voice helps engage and connect with your audience in your voice.
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Artificial Intelligence6 customer stats that will change how you think about marketing in 2026
Read moreThe Customer trend index 2026/27 is almost here, and we're giving you an early look at what's inside.
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Social media marketingMay 2026 social media calendar
Read moreDiscover May’s key social moments with creative ideas designed to energize your content strategy. From seasonal celebrations to engaging awareness days, the month offers plenty of opportunities to inspire your audience.
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Artificial Intelligence
6 ways AI improves your marketing campaigns (with proof)
Read moreDiscover how brands are using AI in marketing to save time, improve campaign performance, and drive measurable results.
-
Artificial Intelligence
Dotdigital Easter eggs: What you didn’t know we could do
Read moreWe're lifting the lid on the Dotdigital tools that could make your marketing life a whole lot easier. Here are the things you probably didn’t know we could do.
-
Email marketing
5 steps to successful email marketing campaigns (with examples)
Read moreFive no-nonsense steps to improve your email marketing, with real examples you can try right away.
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Automation12 marketing automation examples that work (with proof)
Read moreSee real examples from Dotdigital customers using marketing automation to guide customers from discovery through to ongoing engagement and repeat purchases.
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SMS marketing6 ways to get more from your cross-channel campaigns
Read moreSMS sends are up 57% year-on-year. WhatsApp is delivering click rates over 50%. Email open rates keep climbing. Your customers are active, engaged, and reachable, and we have 6 ways to make sure your cross-channel campaigns reach them every time.
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Email marketing
Email marketing for beginners: step-by-step guide
Read moreIf you’re just getting started with email marketing, this guide walks you through how to create, personalize, and send emails that land with the right people and get results.
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Email marketingA guide to ecommerce email marketing that drives results
Read moreSee how email marketing can help you increase sales, strengthen customer relationships, and deliver more relevant shopping experiences.
