
The Dotdigital Blog
Featured posts
Latest posts
- What’s new in Dotdigital: Improved UX and AI powered insights
- How to personalize complex journeys for an exceptional customer experience
- How to use data to tell a compelling brand story
- How to leverage customer data and the single customer view
- How to build a martech stack for improved marketing performance
Customer-first marketing
View all-
Customer data
How to use data to tell a compelling brand story
Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
-
Customer data
How to leverage customer data and the single customer view
Discover the potential of customer data and unleash its power to elevate your marketing efforts with the single customer view.
-
Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
-
Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.
Curated content from our newsletters
Just for Clicks
- Email marketing metrics you need to know
- How to use data to tell a compelling brand story
- How to build a martech stack for improved marketing performance
Subscribe now
Your email address will be handled in accordance with our Privacy Policy. We gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our newsletter.
Email marketing best practices
View all-
Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
-
Customer data
Opt-out campaigns: more harm than good?
Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
-
Customer engagement
How brands can embrace International Women’s Day
This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
-
Deliverability
Deliverability: let’s talk about Gmail
Gmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.
Free email marketing resources
All blog posts from Dotdigital
-
Email marketing metrics you need to know
These are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.
-
What’s new in Dotdigital: Improved UX and AI powered insights
Discover the new features available in our May release.
-
Personalization
How to personalize complex journeys for an exceptional customer experience
Read on learn strategies to personalize complicated customer journeys in the travel industry.
-
Customer data
How to use data to tell a compelling brand story
Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
-
Customer data
How to leverage customer data and the single customer view
Discover the potential of customer data and unleash its power to elevate your marketing efforts with the single customer view.
-
Cross-channel marketing
How to build a martech stack for improved marketing performance
Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
-
-
Industry trends
What does responsible marketing mean for B2B?
Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
-
Automation
The ultimate guide to understanding the customer journey
Understanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.
-
Customer engagement
3 rules for enhancing your martech stack like a pro
Discover the essential rules and cutting-edge strategies for pro-level marketing to elevate your game today
-
Customer engagement
How marketers can use data to shift from acquisition to customer retention
Find out how you can improve customer retention by using customer data.
-
Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.