Email marketing

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.

Gmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.

Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? 👀)

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

Christmas adverts are now something we all look forward to. What tactics can we learn from them, ready to apply to our email campaigns? Let's take a look.

Email is a strong channel, so how do you get the most from it? Here are our top ten tips.

Black Friday is right around the corner and it’s always a busy and challenging time for marketers, but this year it also coincides with the FIFA World Cup.

The countdown to Black Friday has begun - are you ready?

Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.

How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...

The spookiest month of the year is upon us. Brands that want to cash in will have to out-trick their rivals and treat their customers. So, marketers, start reciting your most bewitching incantation - because Halloween is just a bunch of hocus-pocus!

How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.

What is a martech stack and how will it improve your marketing? Cross-channel marketing, Customer data, Email marketing What is a martech stack you may well ask. I know I...

No one likes unsubscribes, but are they really as bad as you think? The dotdigital Deliverability team is here to shed new light on email unsubscribes and show you how to use holiday list churn to your advantage. This article is the second in our Deliverability holiday countdown series. Keep an eye out for more top tips and advice.

How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

Ask any email marketer the hardest part of any campaign they create and more often than not, they’ll say the subject line.

It’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....

How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...