Email marketing
Email marketing is the action of marketing your brand’s product or services via email messages. This can be sales alerts, content-led newsletters, and anything in between. Email marketing lets you communicate with your customers and prospects at scale.
Dotdigital's email marketing tools helps you build meaningful connections with your customers with our simple drag-and-drop email builder and intelligent automation tools.
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Customer data
Opt-out campaigns: more harm than good?
Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer engagement
How brands can embrace International Women’s Day
This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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Deliverability
Deliverability: let’s talk about Gmail
Gmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.
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Customer data
Zero-party and first-party data: everything you need to know
Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Email marketing
The Black Friday debrief
Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? 👀)
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Automation
The ultimate email marketing automation Christmas list
Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.
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Email marketing
Christmas ads 2022: winning elements and how to apply them to your email marketing
Christmas adverts are now something we all look forward to. What tactics can we learn from them, ready to apply to our email campaigns? Let's take a look.
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Email marketing
10 email marketing optimization strategies
Email is a strong channel, so how do you get the most from it? Here are our top ten tips.
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Deliverability
How to send to a World Cup audience during the busiest messaging weeks of the year
Black Friday is right around the corner and it’s always a busy and challenging time for marketers, but this year it also coincides with the FIFA World Cup.
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Email marketing
5 simple tips for a winning Black Friday campaign
The countdown to Black Friday has begun - are you ready?
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Email marketing
Are you ready for Black Friday? If not, here’s our checklist
Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.
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Customer engagement
How to keep customers engaged when your product has a long lifecycle
How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...
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Email marketing
11 Halloween marketing tactics
The spookiest month of the year is upon us. Brands that want to cash in will have to out-trick their rivals and treat their customers. So, marketers, start reciting your most bewitching incantation - because Halloween is just a bunch of hocus-pocus!
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Automation
How to drive revenue from abandoned carts
How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.
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Cross-channel marketing
What is a martech stack and how will it improve your marketing?
What is a martech stack and how will it improve your marketing? Cross-channel marketing, Customer data, Email marketing What is a martech stack you may well ask. I know I...
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Deliverability
Why unsubscribe matters more during the festive season
No one likes unsubscribes, but are they really as bad as you think? The dotdigital Deliverability team is here to shed new light on email unsubscribes and show you how to use holiday list churn to your advantage. This article is the second in our Deliverability holiday countdown series. Keep an eye out for more top tips and advice.
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Customer engagement
How to engage every audience this holiday season
How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...
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Email marketing
5 copywriting tips for the holidays
Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...
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Email marketing
How to write email subject lines that get opened
Ask any email marketer the hardest part of any campaign they create and more often than not, they’ll say the subject line.
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Deliverability
Let there be churn
It’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....
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Customer engagement
How to nail Hallmark holidays
How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...