Customer acquisition

Grow your audience with genius customer acquisition technology

Never let a potential customer pass you by. Dotdigital’s intuitive customer acquisition tools give you everything you need to capture new customers, and nurture them into instant fans.

a lookalike UI segment featuring drag and drop features from a landing page builder.
Land every opportunity

Acquisition ready landing pages and forms

Dotdigital’s drag-and-drop editor means you can create webpages instantly, with no development resources required. Utilize Dotdigital’s ready-made templates to get started straight away, or easily create your own. Combine landing pages with customer acquisition campaigns to keep the new customer journey flowing while the lead is highly engaged.

UI dashboard featuring customer preferences and a subscribe for with customisable fields.
Forms for customer acquisition

Enrich your customer database with forms

Create forms for any stage of the customer lifecycle and embed them on Dotdigital pages or display as popovers. Present new customers with a form, and known customers with surveys, preference centers, and even competitions to increase engagement. Autofill allows customers to pick up where they left off, boosting completion rates.

UI example featuring social media integrations and an example social post for a customer.
Seamless Lead Generation

One-click Facebook Lead Ads data sync

Instantly sync your Facebook Lead Ads data to create personalized journeys that nurture new contacts. Capture the world's biggest social media audience and engage them with personalized marketing automation that keeps them coming back.

A customer changing their preferences on a tablet device.
Marketing preferences made simple

Custom preference centers for rich insight

Preference centers allow your customers to tell you what they’re interested in. Choose from Dotdigital’s prebuilt options, or create a custom version. Use this data to personalize your customer acquisition campaigns and segment your audience, resulting in highly-engaged, happy customers that are less likely to hit unsubscribe.

A customer requesting assistance with an order using a live chat tool.
Live chat for growth

Convert positive experiences into acquisition

Not only does live chat empower businesses to deliver better customer experiences and solve customer queries, it can also be used to acquire new contacts. Dotdigital Chat lets you seamlessly capture marketing consent with a high conversion rate by integrating forms into the service mix.

Build engaged audiences with Dotdigital