Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Dotdigital email marketing
Email marketing that meets your every need
The benefits of email marketing are abundant. It's the most in-demand channel for connecting with customers and drives ROI like no other. With Dotdigital, turning emails into conversions is easy.
On-brand email campaigns
Drag and drop your way to stunning emails
Save time without cutting quality. Our intuitive and easy-to-use email builder makes designing engaging email marketing templates easy. Turn every email into a unique customer experience using dynamic content blocks. Simply drag and drop any blocks you need, wherever you need them.
1:1 email personalization
Rich and relevant emails delivered at scale
With Dotdigital, you can turn data into customer engagements with ease. Scale your 1:1 communications with intelligent personalization features. Tap into your zero-party and first-party data to deliver personalized email marketing campaigns. Or use our AI-powered eRFM modeling tool to segment your audience according to engagement and spending behavior.
See Dotdigital’s email marketing tools in action
Data-driven marketing
At-a-glance reporting makes data actionable
Identify new opportunities and maximize campaign performance using Dotdigital's advanced reporting and analytics. Use A/B, split, and multivariate testing to assess the impact of your creative, subject lines, and key customer touchpoints. At-a-glance campaign comparison reporting provides the metrics you need to test and optimize every send.
Email marketing automation
Build better relationships with triggered messages
Deliver real-time messages using behaviors, engagement levels, and other events to trigger email automation. Streamline workflows across the customer lifecycle from acquisition to retention. Choose from pre-built programs such as welcome and abandoned cart, or customize transactional emails and utilize integrations with back-in-stock notifications.
Responsible marketing practices
Email marketing results you can trust
Our dedicated Deliverability and Onboarding teams ensure you're set up for success. Even during the busiest sales periods of the year, Dotdigital's delivery rate is 99%. Our email marketing software has built-in features to help you remain compliant with the changing regulatory landscape, including consent insight, so you can keep track of customer consent and preferences.
