To tap into the full potential of marketing automation, you need to understand your customer lifecycle.
Powerful data-driven automation programs aid in the capturing, scoring, and nurturing of leads, and will help retain customers for longer with timely and relevant messaging.
With email returning on average $36 for every $1 spent, it’s a smart investment for businesses looking to drive a deeper, more frequent, and profitable level of contact with their customers.
We’ve identified five key automation programs that brands everywhere can use to improve efficiency, drive conversions, and increase profitability.
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