AUTOMATION

Marketing automation

Streamlined automation for effective lead gen

Craft communications that fit like a glove. Dotdigital’s cross-channel automation ensures you’re speaking to exactly the right audience, surfacing the insights you need to drive retention and build powerful personas. Contact scoring and lead generation have never been so easy.

How it works

Data-driven automations connecting you to your next big customer opportunity

  • Engage

    Nurture quality contacts with messaging that’s tailored to them. Automate key touchpoints and build unique customer journeys that meet your audiences on their preferred channels.

  • Convert

    Show your prospects you’re listening. Act on automation reporting that surfaces what’s working for each customer, and hone your campaigns to turn leads into conversions.

  • Communicate

    Grow your brand by keeping customers engaged with intelligent workflows. Run lead nurturing and re-engagement campaigns precisely as you want them, to stay top of mind.

SOLUTIONS

Marketing automation solutions

  • Reach

    Achieve your strategic goals by engaging your top-tier prospects. Make the most of email marketing and retargeting that saves time and frees your teams to work on their next big lead.

    • Email marketing

      Email campaigns that brighten every inbox. Dotdigtal makes it simple to customize and automate your communications.

      Learn about Email Marketing
    • Retargeting with Facebook and Google Ads

      Build brand awareness and reach lost leads with hyper-relevant ads. Absolutely ace your social.

    • Personalization

      Get specific with tailored content that resonates with each recipient. Show your leads you’re listening.

  • Activate

    Kick-off positive interactions with automated event triggers built from over 30 ready-to-go templates. Convert abandoned browses with mobile push and SMS campaigns that re-engage with style.

    • Abandoned browse

      Run targeted abandoned browse campaigns to win back customers and resurface their interests.

    • Triggered campaigns

      Plan for big events. Cue up messages based on your customers’ actions, and build out intelligent welcome campaigns.

    • Mobile push and SMS

      Make every phone a friend. Use push notifications to send timely updates that get read.

  • Retain

    Invite your customers to stay with industry-leading preference and consent features. Connect with live chat, and glean the insights that make a difference when building relationships over time.

    • Customer insights

      Whether you’re interested in email activity or average order value, find and leverage the customer insights that matter to your business.

    • Live chat

      Answer questions fast with live chat. The upside? Customer frustration will be a thing of the past.

    • Preferences and consent

      Green lights all the way. Store consent at contact level; segment customers by channel, product interests, and more.

  • Integrate

    Skip the headaches of multi-platform marketing. Dotdigital integrates seamlessly with major solutions like Dynamics, Salesforce, and Zendesk, so that you can get back to generating leads.

  • Optimize

    Never underestimate the power of a single customer view. Leverage custom RFM segmentation and in-depth program analytics to extend your reach and open up new opportunities.

    • Segment analytics

      Get your message out with precision with drag-and-drop segmentation, and analyze the results to refine your audiences.

    • Single customer view

      Banish data silos to create a single customer view, and make decisions based on all the facts.

    • Program analytics

      Report on campaigns, RFM, and ROI to assess your efforts and adapt for the future.

Our Services

Fast-track your marketing automation

Onboarding

Get underway fast with our expert orientation team.

Account management

Strategic guidance that takes your project to the next level.

Deliverability

Crack the code on reaching your targeted inboxes.

Always-on support

Dedicated specialists available to you 24/7.

Creative services

Let our design team bring renewed energy to your campaigns.

Managed services

Outsource to us to increase your team’s capacity.

Custom tech solutions

Order bespoke solutions from the team that built the API.

Training

Skill up with comprehensive coaching from platform experts.

Learn More

Consultancy

Advice to spice up your cross-channel marketing strategy.

What’s next?

You're onto your next big lead

  • 1

    Reach out

    Dotdigital sets you up to succeed today and scale tomorrow. Talk to our team for demos and details, and start envisioning where you’ll go — and how you’ll grow.

  • 2

    Get started

    Our cross-channel marketing platform is easy to implement — a modern solution that centralizes data in one place simplifies everything. We’re here to help every step of the way.

  • 3

    Think big

    You’re focused on the future, and so are we. That’s why we continue to develop new features to evolve and scale your customer experiences and help you stay ahead of the competition.

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