Resource

Test for success: The A/B/Cs of split testing

Find out how effective your campaigns truly can be

Email marketing is a really strong channel, that’s no secret. Ensure you’re getting the most from it by utilizing split testing.

Split testing is a great way to keep your campaigns from being repetitive or stagnant, to continue to learn from every send, and it keeps you in tune with your customers. It’s also reportedly overlooked by many marketers, so it’s a great way to get ahead of the competition.

In this ebook, we define what exactly split testing is and the various formats it can come in. Then we’ll look at the effect it can have on your business, how to get started, and what to look out for when you’re up and running.

In this ebook you’ll learn:

What split testing is and why it’s important
How to get started with testing your campaigns
Which elements can be tested for success
Best practice for optimizing your marketing

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.