Get to know your ideal customer profile
Dotdigital's Single customer view (SCV) unites data from across your marketing stack to break down data siloes and create a unified profile for customers. SCV collects real-time engagement and sales data, marketing preferences, program enrolment, and more. Get instant access to actionable insights and create hyper-personalized marketing campaigns.
Discover new tactics with unified customer profiles
Single customer view tracks how unique customers fit into your marketing audiences. Uncover which address books, segments, and programs they are part of, or what their marketing preferences really are. You can also enroll any individual in a program or add them to an address book directly from SCV.
Deliver customer-centric marketing
Never again miss an opportunity to streamline and optimize key touchpoints in the customer journey. Silos between cross-functional teams will become a thing of the past. With a Single customer view, customer service, marketing, and sales teams all have a single source of truth to turn to before every interaction.