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How to leverage AI and automation in your 2024 marketing strategy

Learn how AI and marketing automation can help you optimize and automate your 2024 marketing strategy.
Marketing team learning how to use artificial Intelligence (AI) and automation in their 2024 marketing strategy.

As we approach 2024, artificial Intelligence (AI) and marketing automation are becoming increasingly important in generating game-changing results for brands worldwide. Now is the time for marketers and ecommerce professionals to embrace these technologies and incorporate them into their marketing plans. In this blog post, we will explore six ways you can utilize AI and marketing automation to streamline your 2024 marketing strategy. 

1. Supercharge brainstorming with AI

Brainstorming sessions can be made more productive by integrating generative AI tools. Dotdigital’s WinstonAI™ can quickly sift through data to uncover trends and insights that can spark creative thinking in your team. This can help to overcome writer’s block and lead to discussions that generate fresh ideas. Be sure to make your prompts consistent and don’t hesitate to put your tool of choice to the test by asking it to deliver more creative ideas than previously. 

2. Embrace moments-based messaging

Moments-based messaging is a highly personalized approach to customer engagement, using AI technology to identify and capitalize on real-time micro-moments throughout the customer journey. By utilizing this method, you can ensure that your marketing campaigns consistently address the demands and desires of your customers, ultimately driving conversions and brand loyalty.

Here’s how you can make the most out of moments-based messaging in 2024: 

Use smarter segmentation

One effective way to optimize your marketing strategy is to use AI-powered segmentation tactics such as eRFM. By analyzing customer engagement levels, as well as the recency and frequency of their interactions with your brand, you can group customers into distinct segments. This helps you better understand their unique characteristics and preferences, allowing you to provide seamless customer experiences that resonate with your target audience on every channel.

Anticipate micro-moments with predictive analytics

AI-powered predictive analytics can reveal key micro-moments throughout the customer journey. These analytics can be used to categorize customers based on their probability of churning or their most likely date of next purchase. With this foresight, your marketing campaigns can proactively address a potential pain point or fulfill a need before your customer even realizes it. By utilizing predictive analytics, you can make data-driven decisions and stay ahead of the curve.

Employ dynamic content

By using AI-powered dynamic content blocks, you can display catalog items that are based on your customer’s shopping and browsing behavior. This will make your emails and product pages feel extra special to the viewer. The dynamic content is generated in real-time, so the experience adapts and updates every time a customer returns to your site or email. This will help increase engagement and drive conversions.

3. Elevate your email content using generative AI

Generative AI can be a game-changer when it comes to creating email content that engages your audience. WinstonAI offers valuable insights to improve the tone of your emails, identify areas that may require additional information, and highlight opportunities to take your email campaign to the next level.

But that’s not all, WinstonAI helps you optimize your email subject lines. By analyzing data from your 25 most recent email sends, it provides three alternative subject lines that are tailored to your brand and campaign style. This personalized approach ensures that your emails stand out and increase your open rates.

4. Upgrade customer support with live chat and AI

Live chat has come a long way in recent years and its capabilities go beyond simple customer service inquiries. Now you can solve customer problems in real-time with live-chat widgets that you can add directly to your website. 

Live chat can customize responses based on customer profiles, history, preferences, and their past interactions. This not only improves the customer experience but also saves valuable time, and resources for marketers and removes the barriers to purchase. 

5. Craft timely connections with triggered messages

Using triggered messages can help you deliver a more timely, personalized, and efficient approach to engaging your audience. These messages, sent in response to specific user actions or behaviors, strengthen customer relationships by providing relevant and valuable content or offers at just the right moment.

For example, consider a customer who adds a product to their online shopping cart but leaves without completing the purchase. An automated message—triggered by cart abandonment—could be sent a few hours later, reminding the customer of their unfinished transaction, offering assistance, or even providing a limited-time discount to incentivize the purchase. This personalized approach not only enhances the customer experience but also drives conversions and fosters brand loyalty.

6. Optimize send times for maximum impact

Are you looking for ways to improve your email marketing campaigns in 2024? If so, you might want to consider send time optimization. The time you send your email could be the difference between someone reading and engaging with your email and someone ignoring it. 

Send time optimization is a strategy that can help you maximize engagement rates by automatically sending emails at the most opportune moments. This AI-powered technology analyzes your contacts’ historical click behavior and finds the best time to send your emails to ensure they are seen and opened. This means you can tailor your send times to specific segments within your contact database, ensuring that your message reaches your audience members when they are most likely to engage. 

By automating your email sends, you can save time and resources that would otherwise be spent on manual scheduling, and this will help you achieve consistently high engagement rates across your campaigns. 

Embrace AI and automation for a winning 2024 marketing strategy

As get closer to 2024, it’s more important than ever to harness the power of AI and marketing automation to stay ahead of the competition. With the help of these cutting-edge technologies, you can streamline your marketing efforts and improve engagement, leading to continued growth and success for your brand. So why wait? Start exploring the possibilities of AI and marketing automation today.

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