Artificial Intelligence
Artificial intelligence (AI) is an increasingly important tool in a marketer’s armory. AI, or machine learning, processes large amounts of data and reconizes patterns that might be otherwise missed by a busy marketer. This can help you automate manual tasks and get the most out of your data.
If you’ve ever found yourself asking “what is artificial intelligence?” or “how can I use artificial intelligence in my marketing?”, these articles will provide you with the answers you need.
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Artificial IntelligenceWhat is ChatGPT and will it change how we work?
Read moreEveryone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.
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Artificial IntelligenceNot so fast, 2022
Read moreA look back at 2021 Not so fast, 2022 Artificial Intelligence, Automation, Customer data, Reporting, Segmentation Every year Dotdigital gives its employees a break between Christmas and the new year....
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Artificial Intelligence2020 in review: From hype cycle to lifecycle
Read moreDid you know that we launched four major platform releases this year? We've put a lot of work into the development of our platform, delivering more value for all our customers. In case 2020 feels like a blur, here’s what you need to know…
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Artificial IntelligenceLifting the lid on AI: What affinity scores mean for marketers
Read moreMarketers are faced with new problems every day. At dotdigital, we seek to combat as many of these as possible, and one that we recently improved a solution for is how to offer personalized product recommendations at scale.
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Artificial IntelligenceWhy use AI-powered product recommendations?
Read moreUsing bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.
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Artificial IntelligenceIs AI really the answer to your business’ problems?
Read moreArtificial Intelligence (AI) has been the star of sci-fi movies, it’s thrashed a chess master at his game, and more recently it’s intimidating us marketers into thinking we’ll one day be tossed onto a pile with pagers and Betamax.
