Blog > Topic: Automation
Topic

Automation

  • Automation

    The ultimate email marketing automation Christmas list

    Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

    Read more
  • Young woman shops on her laptop
    Automation

    How to drive revenue from abandoned carts

    How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.

    Read more
  • woman looking at technology
    Automation

    How does your stack measure up?

    How does your stack measure up? A marketing stack is a key element of many businesses nowadays. In this blog, we’ll cover the history of marketing technology, why it’s important...

    Read more
  • Automation

    What to include in your welcome program

    Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.

    Read more
  • Marketing automation
    Automation

    What is marketing automation?

    What is marketing automation? Automation Marketing automation is software that automates your marketing activities. It streamlines your digital marketing and helps you work more efficiently. Automating repetitive tasks makes jobs...

    Read more
  • Reflection on 2021
    Artificial Intelligence

    Not so fast, 2022

    A look back at 2021 Not so fast, 2022 Artificial Intelligence, Automation, Customer data, Reporting, Segmentation Every year Dotdigital gives its employees a break between Christmas and the new year....

    Read more
  • Automation

    The real benefits of implementing a loyalty program

    At dotdigital, every customer is unique, and every customer success story is remarkable to us, as we become an integral part of the beautiful journey. In ecommerce, we often stress how critical it is for brands to reward customer loyalty. It's a domino effect – rewarding customer loyalty drives customer engagement, leading to higher conversion rates and customer retention.

    Read more
  • Automation

    How to prepare for the 2021 holiday season

    It’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.

    Read more
  • Automation

    Understanding the customer journey

    Email is not a channel that works in silo. To maximize the results of your email marketing, you need to understand how email compliments and works with the other channels used throughout your customer journey.

    Read more
  • Automation

    How to identify and re-engage lapsed customers

    Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.

    Read more
  • Automation

    Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

    Email marketing is a money-making tactic for all brands, but especially for ecommerce merchants.

    Read more
  • Automation

    B2B marketing: 5 email campaigns that generate stronger leads

    Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails. It allows for direct communication between you and your customers as well as delivering a high return on investment.

    Read more
  • Automation

    What is the perfect ecommerce customer journey?

    Blog News News What is the perfect ecommerce customer journey? Gavin Laugenie Mar. 18, 2021 5 min. read Automation, Customer engagement 2020 sucked, right? I’m stating the obvious here, I...

    Read more
  • Automation

    SMS marketing: 8 programs to get started

    Text message marketing allows brands to connect with customers on the go, wherever they are, whenever you need. You can set up SMS automations in a matter of clicks, but which programs should you focus on to get started?

    Read more
  • Automation

    How post-purchase marketing can drive customer delight

    Make the aftersales experience count

    Read more
  • Automation

    Marketing automation for the financial services sector

    Marketing automation for financial services not only provides existing customers with valuable experiences but also you to target prospective clients with relevant campaigns to help you scale and grow quickly and efficiently.

    Read more
  • Automation

    Marketing automation: how to start automating emails

    Marketing automation is the most powerful tool at a marketer’s fingertips. It streamlines your work and makes teams more efficient, all while drive profits. But how do we get started with automating our email marketing?

    Read more
  • Automation

    How Miss Amara used its abandoned cart program to drive revenue

    Australian online-only rug merchant, Miss Amara sees a staggering revenue growth with dotdigital’s abandoned cart automation solutions.

    Read more
  • Automation

    2021 – 5 New Year’s resolutions for every digital marketer

    December is the month we all love. It's when we all take a break from work and jump on the festive bandwagon. This is also the time when customers and businesses refuel by looking back at the year that was, to identify their wins and more importantly their losses, allowing them to strategize for the coming year. This approach is similar for digital market space, too.

    Read more
  • Automation

    First impressions matter most – Why do a welcome program?

    Welcome programs are automated emails sent to new subscribers, customers, and contacts. They’re triggered when an individual signs up to your email marketing or new contacts are uploaded to your CRM. As a result, your welcome program is usually the first interaction you have with a new customer, making them a crucial part of the customer journey. 

    Read more
  • Automation

    How Lyre’s boosted conversions by 53% with Dotdigital

    As a member of the customer success team at dotdigital, I’m privy to some great success stories among our customers in APAC. This is the first of a series of 'customer success stories', where we will provide insight into some of the successes seen by dotdigital customers using the dotdigital Engagement Cloud platform.

    Read more