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10 reasons why marketers choose Dotdigital

Discover 10 reasons why Dotdigital is the marketing platform trusted to deliver exceptional experiences to your customers.

As a marketer, you need powerful tools to engage customers across all your channels effectively. Dotdigital stands out as a marketing automation platform that empowers you to not only create exceptional customer experiences but also achieve your marketing goals. Here are ten reasons why you should choose Dotdigital.

1. Top-notch support

A lot of other marketing automation platforms offer nothing more than basic customer support. We provide a comprehensive support package tailored to empower your marketing team and drive your growth.

At its core, our package includes industry-leading 24/7 phone support with an average response time of 20 seconds, as well as live chat support within one minute. This ensures that you receive prompt assistance whenever you need it.

But that’s just the start. We also offer additional services, including specialized training, creative support, and access to a network of top-tier service partners. These services are designed to enhance your marketing efforts and maximize your return on investment with Dotdigital.

Depending on your package, you may be assigned a dedicated Customer Success Manager (CSM). Your CSM will act as a trusted advisor, collaborating closely with you to understand your unique business goals and ensure that you fully capitalize on Dotdigital. They will provide ongoing guidance, training, and support to help you harness the full potential of the Dotdigital platform and achieve your marketing objectives.

This comprehensive approach sets Dotdigital apart from the competition. We don’t just offer reactive support; we provide proactive guidance tailored to your specific needs.

2. Complex tech stacks made simple

We understand that managing marketing across multiple platforms can be complicated. That’s why Dotdigital offers an all-in-one solution designed to streamline your daily workflow.

Dotdigital seamlessly integrates with your existing CRM and ecommerce platforms, eliminating the need for frustrating data silos.

Work effortlessly across different currencies and manage multiple child accounts with ease. Our platform is built to handle the complexities of your business, so you can focus on what matters most – creating exceptional customer experiences.

3. A unified and powerful platform

Dotdigital offers a comprehensive and powerful platform that goes beyond basic marketing automation. It provides a complete 360-degree view of customers across all touchpoints, including website visits and email interactions. 

The platform includes powerful analytics and segmentation tools that help in creating highly targeted and effective marketing campaigns. With Dotdigital, you can unify your data and personalize the customer journey at every step without the need for complex integrations with external personalization tools.

4. Built to scale

As your business grows, so will your marketing needs. Dotdigital’s scalable platform can keep pace with your ambition. Our webhooks offer the flexibility to integrate Dotdigital with any future tools or platforms. This ensures that your marketing automation scales seamlessly no matter your brand’s direction. 

With a transparent public product roadmap and a dedicated partner integrations team, Dotdigital is equipped to be the foundation of your marketing technology stack.

5. User-friendly AI features

Dotdigital enables every marketer to utilize AI, regardless of their technical expertise. The platform’s AI capabilities, including actionable predictive analytics, AI-driven product recommendations, and the revolutionary WinstonAI, are designed to be user-friendly. 

WinstonAI is part of the Dotdigital email builder, offering suggestions for subject lines and copy. It supports cross-channel marketing, enabling users to easily convert an email campaign to SMS with just a single click, and much more.

6. Deliverability expertise

Dotdigital’s in-house team of deliverability experts works diligently to protect your sender reputation. This includes providing multiple dedicated IP addresses for transactional emails, ensuring your messages land in the inbox and not the spam folder. What’s more, the team is always on hand to provide strategic advice and best practices to optimize your email deliverability.

7. Powerful SMS marketing

Email and SMS go together like two peas in a pod. That’s why we’ve made it easy to incorporate our powerful SMS service into your marketing strategy. Dotdigital utilizes tier-one aggregators to ensure reliable SMS delivery with accurate reporting. With advanced SMS functionality, global coverage reaching over 220 countries, and in-house SMS expertise, Dotdigital is a strong choice if you’re serious about SMS.

8. Advanced reporting

Data is essential for successful marketing campaigns. Dotdigital’s advanced marketing reporting provides you with insights to make informed decisions. Our advanced reporting features provide the key information needed to make strategic decisions that drive results. 

Our platform offers a comprehensive suite of analytics, including RFM and eRFM analysis, customer journey reports, multi-touch revenue attribution, and predictive AI capabilities that identify trends and areas for improvement.

9. Unmatched cross-channel reach

Dotdigital provides a comprehensive suite of cross-channel marketing tools under one platform. This allows you to seamlessly utilize email, SMS, push notifications, live chat, and WhatsApp in your campaigns. This means you can reach customers across multiple channels, wherever they are in their journey. 

By connecting with your audience on their preferred channels, you can create memorable experiences that resonate with them. This personalized approach not only increases conversions but also strengthens relationships and fosters lasting loyalty.

10. Sustainable choice

As the world’s first carbon-neutral marketing automation platform, Dotdigital is powered by 100% renewable energy and is committed to environmental sustainability. So if you’re looking to reduce your business’s environmental impact, Dotdigital is a clear choice.

Choose Dotdigital today

By choosing Dotdigital, you can gain access to the tools and support they need to create exceptional customer experiences and achieve your marketing goals. Whether you’re a small business just starting or a large enterprise with complex marketing needs, Dotdigital has the power to take your marketing to the next level.

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