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5 ways to say thank you to your customers [Free email templates and examples]

Discover five creative ways to say thank you to your customers and deepen loyalty this Thanksgiving.
Happy marketer sending thank you emails using Dotdigital free email templates to customers for Thanksgiving.

With the Thanksgiving holiday just around the corner, it’s a great opportunity to express gratitude to your customers. A heartfelt ‘thank you’ can go a long way in developing customer loyalty and improving customer satisfaction. But how can you make your gratitude stand out? 

In this post, we will share five effective ways to say thank you to your customers, along with free email templates and examples to help you create compelling messages that resonate with your target audience. 

1. Craft personalized thank you emails

You can show your appreciation to your customers by sending personalized thank-you emails. Marketers can create these messages using zero-party data such as customers’ names, preferences, or browsing history. 

A well-executed personalized thank you email not only shows appreciation but also helps to build stronger emotional connections between customers and your brand. When customers feel like they are more than just a number, they are more likely to become loyal supporters of your brand.

Email template #1: personalized thank you

Subject: Hey [First Name], A heartfelt thank you just for you ?

Dear [First Name],

With Thanksgiving just around the corner, our team at [Your Company Name] can’t help but reflect on our journey this year. And we know it’s awesome customers like you who make all the difference.

We noticed you’ve checked out [specific item, category, or service] on our website, and as a token of our appreciation, here’s an insider scoop for you. [Mention an exclusive tip, special offer, or news related to their interest.] 

Once again, thank you for being a part of our growing community. If you ever have any queries or need support, our friendly team is just an email or a call away at [customer support email or phone number].

Wishing you a fantastic day,

[Your Name] [Your Company Name]

2. Deliver exclusive deals or promotions

This Thanksgiving, it’s a great opportunity to express your gratitude toward your loyal customers. Show them that you appreciate their support by offering exclusive deals and discounts that will excite and inspire their loyalty. By speaking directly with your loyal customers, you can enhance your brand’s reputation and encourage repeat purchases. 

Draw inspiration from Boden, a fashion brand that charmed its audience with an email titled ‘Celestine’s Thanksgiving Pumpkin Pie’. The dynamic email featured a pumpkin pie with each slice symbolizing different Thanksgiving aspects. From expressing gratitude for friends and family to taking cheerful pictures, Boden’s email displays clever and engaging copy to capture the most treasured moments of Thanksgiving. 

The email also rewarded customers with 30% off throughout the Thanksgiving period at Boden. The irresistible combination of a visually engaging email and an attractive discount makes Boden’s Thanksgiving message memorable.

Boden, wishing you a fulfilling Thanksgiving, 30% off email.

Free email template #2: Thanksgiving exclusive

Subject: ? Our way of saying thanks: exclusive offers just for you  

Dear [First Name],

As we give thanks this season, we want to take a moment to show our appreciation. To celebrate your loyalty, we’ve handpicked some deals and offers exclusively for our valued customers like you.

Here’s the scoop on our special Thanksgiving treats:

  1. Promo Code: [THANKS10] – Save 10% on [specific product or category].
  2. Limited Time Bundle: Buy [Product A] and get [Product B] for 50% off, no code needed.

To redeem these offers, simply use the promo codes provided at checkout or follow the link below to explore our limited-time bundles: [Link to Exclusive Offers Page]

These delightful deals are just our way of saying thank you for being an amazing customer. Act fast, as these offers are valid only until [expiration date].

Wishing you a warm and memorable Thanksgiving filled with love and gratitude.

Warm regards,

[Your Name] [Your Company Name]

3. Highlight your customers’ stories

During Thanksgiving, you can create thank you emails that not only express gratitude to your customers but also highlight how they utilize your products in their meaningful moments. 

Take the jewelry brand James Allen as an example. It masterfully thanks its loyal customers by offering a 25% discount and dedicating an entire email to celebrating them. By showcasing different couple photos who have chosen the brand’s engagement rings, the brand cleverly displays both their products and social proof simultaneously. How ingenious.

This approach serves as a great way to introduce special promotions and entice your subscribers to purchase thoughtful Thanksgiving gifts for their loved ones or even themselves.

James Allen Rings, thanks for being by our side, 2020 email.

Encouraging customers to share user-generated content (UGC) and tag the brand on social media platforms is a unique opportunity for brands to engage with their customers on a more personal level. This approach helps brands to create a sense of community and establish stronger connections with their existing customers. 

The shared stories and images provide an authentic and relatable representation of the brand through the eyes of real customers. As these customer stories and images gain visibility on social media, they act as powerful, organic word-of-mouth marketing that attracts new customers who relate to the experiences shared.

Free email template #3: customer stories

Subject: You’re the Star this Thanksgiving ?

Dear [First Name],

Thanksgiving is more than just a time for feasting and giving thanks. It’s also about sharing stories and experiences with loved ones. At [Your Company’s Name], we believe that every one of our valued customers has a special story to tell, which is why we want to feature YOU this holiday season.

To get involved, simply follow the steps below:

Capture your Thanksgiving celebration in a photo, video, or simply put it into words.

Share your special Thanksgiving moment on social media with the hashtag #MyThanksgivingStory.

Mention and tag us, so we don’t miss out on your masterpiece. (Facebook: @[YourCompanyName], Instagram: @[YourCompanyName], Twitter: @[YourCompanyName])

Warm regards,

[Your Name] [Your Company Name]

4. Thanksgiving referral email

A referral email campaign during Thanksgiving is an excellent way to show your appreciation to customers while promoting word-of-mouth marketing.

Thanksgiving is all about sharing, which makes it the perfect time to inspire customers to introduce your brand to their loved ones. When they refer a friend in exchange they can be rewarded with incentives, such as special discounts or exclusive freebies. This emphasizes your gratitude and creates an opportunity for increased sales and customer loyalty.

Draw inspiration from Rocksbox’s referral program. Including customers who refer friends in a raffle, adds an extra layer of incentive while keeping the financial risk in check, as only three fortunate participants can win the $250 prize.

Rocksbox, Refer a friend and get entered to win $250 credit email.

Free email template #4: Thanksgiving referral campaign

Subject: Share the love this Thanksgiving?

Dear [First Name],

Celebrate this Thanksgiving with a chance to win $150 in credit.

For this month only, you can earn $15 in credit and enter a lucky draw to win an additional $150 when you refer your friends or family to [Your Company Name].

Getting involved is simple – use the following referral link to invite your friends: [Invite Friends Referral Link]

Hurry and spread the love – 5 lucky winners will be chosen!

Warm Regards,

[Your Name] [Your Company Name]

5. Encourage customers to give back

During the Thanksgiving season, it becomes even more important for brands to engage in responsible marketing and value-based initiatives. One way brands can achieve this is by partnering with charities or non-profit organizations to support meaningful causes. This approach allows brands to inform their subscribers about the causes they support and offers ways for customers to donate, either directly or by donating a percentage of their purchases.

By embracing responsible marketing practices and aligning with worthy causes, brands can deepen customer relationships by reflecting shared values. As customers increasingly expect brands to prioritize social responsibility, value-based marketing enables companies to create meaningful connections, foster loyalty, and ultimately, contribute to the greater good.

Free email template #5: invite your customers to give back

Subject: ?Let’s make a difference together this Thanksgiving ?

Dear [First Name], 

As Thanksgiving approaches, we want to express our gratitude by giving back. We’re partnering with [charity name] to help those in need this Thanksgiving. Between [start date] and [end date], we’ll donate [percentage/amount] of every purchase to their mission.

To get involved and help make a difference, simply shop for your favorite [products/services] between [start date] and [end date].

Let’s make a difference. 

With gratitude,

[Your Name],

[Your Company Name]

A final note

Showing appreciation to your customers is important in building strong and lasting relationships. With the help of email marketing, marketers can come up with creative and memorable ways to express gratitude to their customers not only on Thanksgiving but throughout the year. So, enjoy emailing, and have a happy Thanksgiving.

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